Press release
GCC Out-Of-Home Advertising Market Size to Surpass USD 6.31 Billion by 2033 | With a 14.20% CAGR
GCC Out-Of-Home Advertising Market OverviewMarket Size in 2024: USD 1.70 Billion
Market Size in 2033: USD 6.31 Billion
Market Growth Rate 2025-2033: 14.20%
According to IMARC Group's latest research publication, "GCC Out-Of-Home Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", the GCC Out-Of-Home Advertising market size was valued at USD 1.70 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.31 Billion by 2033, exhibiting a CAGR of 14.20% during 2025-2033.
How AI is Reshaping the Future of GCC Out-Of-Home Advertising Market
● AI-Powered Dynamic Content: AI algorithms enable real-time ad personalization on DOOH screens in Dubai, boosting viewer engagement by 30% through context-aware messaging aligned with Vision 2030's digital transformation.
● Predictive Audience Analytics: Machine learning forecasts foot traffic at Riyadh billboards, optimizing ad placements and reducing waste by 25% for brands targeting high-value urban demographics.
● Automated Programmatic Buying: AI streamlines ad auctions on Saudi's ELAN platform, cutting campaign setup time by 20% and enhancing ROI in the $1.7 billion GCC OOH market.
● AR-Interactive Experiences: AI-driven AR overlays on Abu Dhabi billboards allow mobile interactions, increasing consumer recall by 35% for interactive campaigns in transit hubs.
● Sustainability Optimization: AI monitors energy use in Qatar's smart displays, lowering carbon footprints by 15% and supporting green advertising initiatives across the region.
Grab a sample PDF of this report: https://www.imarcgroup.com/gcc-out-of-home-advertising-market/requestsample
GCC Out-Of-Home Advertising Market Trends & Drivers:
Digital platforms propel 40% of GCC out-of-home advertising market growth, with DOOH apps driving $1.7 billion in revenue through AI-targeted campaigns. UAE and Saudi Arabia lead, as Vision 2030 integrates programmatic buying, boosting efficiency by 25% for 70% of media owners. This trend enhances precision, cutting operational costs by 20% and aligning with 98% mobile penetration, positioning the GCC as a hub for tech-driven OOH amid rising urban media landscapes.
Interactive and sustainable formats fuel 30% market expansion, with UAE's Green Agenda and Saudi's net-zero goals promoting AR-enabled billboards and eco-displays. Solutions like JCDecaux's smart screens appeal to 60% of advertisers seeking measurable impact. Government investments, including $500 million for digital infrastructure, support real-time content, fostering innovation and alignment with global standards in the $1.7 billion OOH sector across urban centers.
Urbanization and tourism drive 35% demand surge, with the GCC market backed by 150 million annual visitors. Saudi Arabia's 4,700 infrastructure projects and UAE's Expo 2030 fuel billboard and transit ads, supported by 14.2% annual growth. High-demand segments, with 65% of spend on digital and transit, leverage unified GCC policies, cementing the region's role as a leader in impactful outdoor advertising solutions.
Ask analyst of customized report: https://www.imarcgroup.com/request?type=report&id=11107&flag=E
GCC Out-Of-Home Advertising Industry Segmentation:
The report has segmented the market into the following categories:
Analysis by Type:
● Traditional
● Digital
Analysis by Product:
● Billboard Advertising
● Transport Advertising
● Street Furniture Advertising
● Others
Analysis by Application:
● Outdoor
● Indoor
Analysis by End User:
● Retail
● Entertainment and Leisure
● Banking
● Telecom
● Food and Beverage
● Transportation
● Healthcare
● Others
Country Analysis:
● Saudi Arabia
● UAE
● Qatar
● Bahrain
● Kuwait
● Oman
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Recent News and Developments in GCC Out-Of-Home Advertising Market
● January 2025: JCDecaux expands its digital network in Dubai with 500 new smart displays across metro stations, integrating AI for audience measurement and real-time content updates.
● February 2025: ELAN Group launches the region's first programmatic DOOH platform in Saudi Arabia, enabling automated ad buying in Riyadh and Jeddah for faster campaign deployment.
● March 2025: Emirates Neon Group deploys interactive AR-enabled billboards in Abu Dhabi's business district, allowing mobile app engagement and boosting consumer interaction rates.
● June 2025: The GCC OOH Industry Summit in Dubai highlights programmatic trends, with 200 attendees discussing AI's role in sustainable advertising for mega-projects like NEOM.
Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.
About Us:
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St., Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-201971-6302
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