Independent Report Confirms MyJoyToys as World's First Mental Health-Focused Adult Toy Brand

FOR IMMEDIATE RELEASE
Date: October 2025
Location: United Kingdom

UK-Based MyJoyToys Verified as the World's First Mental Health-First Adult Toy Brand

In a groundbreaking market validation, a June 2025 independent global analysis has confirmed that MyJoyToys is the first and only adult toy brand in the world built entirely around a mission of mental health, emotional healing, and survivor empowerment.

The independent market analyst report - commissioned to assess the growing sexual wellness industry - found that while many competitors reference empowerment or inclusivity, none position mental health as their founding principle or operational focus. MyJoyToys stands alone in integrating trauma-informed storytelling, emotional recovery, and mental wellness advocacy across every aspect of its brand.

"What makes MyJoyToys unique is that its entire purpose isn't pleasure for pleasure's sake - it's healing through pleasure," the report concludes. "Its founder's lived experience forms the backbone of a global first: an adult brand that treats intimacy as a tool for emotional recovery, not just recreation."

Founded in the United Kingdom, MyJoyToys blends luxury sexual wellness with mental health awareness, challenging stigma in a space often overlooked by mainstream wellness discourse. Beyond offering adult products, the brand provides educational resources, therapist-curated collections, and mental health-first content designed to support individuals navigating trauma, neurodivergence, and self-connection.

Its founder, who has lived with schizophrenia for over three decades, created MyJoyToys to break the silence around sexuality and mental illness - proving that emotional intimacy and sexual health can coexist with compassion and authenticity.

"This verification means more than market recognition - it's proof that empathy and pleasure belong in the same sentence," says the founder of MyJoyToys. "We're building a movement where sexual wellness is a form of self-care, not shame."

The report affirms MyJoyToys' first-mover position globally, marking a significant shift in how the adult industry engages with mental wellness narratives. With the brand's commitment to advocacy and inclusivity, this validation signals a pivotal moment for both industries - adult retail and mental health - to converge for social good.

For media enquiries:
📩 info@myjoytoys.co.uk

🌐 www.myjoytoys.co.uk

Press contact:
Media Relations - MyJoyToys
United Kingdom

5 Braydon Square
London
England
E1 0SG

For media enquiries:
📩 info@myjoytoys.co.uk
🌐 www.myjoytoys.co.uk

Press contact: Kelly Rowntree
Media Relations - MyJoyToys
United Kingdom

MyJoyToys is a groundbreaking British adult wellness brand redefining what it means to connect pleasure with purpose. Founded in the United Kingdom, the company is the first verified adult toy brand in the world to centre its mission entirely around mental health, survivor empowerment, and emotional healing through pleasure.

Built from lived experience and shaped by advocacy, MyJoyToys is trailblazing a new era of trauma-informed intimacy, transforming sexual wellness into a compassionate conversation about recovery, confidence, and self-connection.

Through its inclusive collections, therapist-inspired resources, and stigma-breaking educational content, MyJoyToys is bridging the gap between emotional wellness and adult retail. The brand's commitment to transparency, integrity, and social responsibility continues to position it as a global pioneer in mental health-first sexual wellness.

This release was published on openPR.