openPR Logo
Press release

Jecheon Emerges as Koreas Leading Destination for Traditional Medicine and Forest Healing

10-09-2025 10:40 AM CET | Health & Medicine

Press release from: King Newswire

Jecheon Emerges as Koreas Leading Destination for Traditional

Jecheon, a mountain city in North Chungcheong Province, is gaining recognition as one of South Korea's key destinations for traditional medicine and forest-based wellness tourism.

The city's long association with herbal medicine and its natural environment have positioned it at the center of Korea's "K-Wellness" initiative -- a growing movement that integrates traditional healing, ecological therapy, and sustainable tourism.

Traditional Korean medicine. Chungbuk Innovation Institute of Science & Technology.

A Heritage Rooted in Nature

The world was first introduced to Korean traditional healing through Jewel in the Palace, a television drama that revealed the deep connection between medicine, nature, and philosophy in Korean culture. Today, that legacy continues in Jecheon, where traditional wisdom meets modern applications of health and wellness.

Situated in the cool, forested mountains of Chungbuk, Jecheon has served as a medicinal herb hub since the Joseon Dynasty. It was once among the nation's three largest herbal markets and remains home to more than 60 varieties of medicinal plants, including astragalus, ginseng, angelica root, and safflower.

With its high altitude, abundant sunshine, and limestone-rich soil, Jecheon provides optimal conditions for cultivating herbal crops. The region currently accounts for about 80 percent of Korea's astragalus production, according to local data.

For many visitors, Jecheon offers more than scenic tranquility -- it provides an opportunity to reconnect with nature's restorative rhythm and rediscover balance away from urban life.

National Center for Forest Therapy: Integrating Ecology and Medicine

National Center for Forest Therapy Jecheon. National Center for Forest Therapy Jecheon

At the National Center for Forest Therapy Jecheon, the principles of Korean traditional medicine are applied through forest immersion programs that focus on both physical and mental restoration.

The center's representative outdoor program, Hwalinsimbang Forest Therapy, leads participants along a two-kilometer trail combining deep-breathing, stretching, and meditative chanting inspired by the teachings of Confucian scholar Yi Hwang. The program concludes at a 540-meter-high observation deck overlooking mountain landscapes, offering visitors a moment of calm and clarity.

Indoor programs such as Korean Herbal Tea Therapy introduce Lee Jema's Sasang constitutional medicine, which classifies individual body types to create personalized herbal tea blends. Participants begin with Jecheon's famous astragalus tea and complete the session with a formula tailored to their constitution.

Other programs include Yin-Yang Walking Therapy, Diffuser-Making Aroma Therapy, and Wood-Burning Art, each emphasizing local sustainability and natural healing.

Hop-Based Wellness: A New Dimension of Healing

Hop Aroma Therapy at Jecheon Brewery. Jecheon Brewery.

Unique in Korea, the Jecheon Brewery has expanded beyond beverage production to develop hop-based wellness experiences. The brewery cultivates its own hops and uses them in therapeutic programs designed to calm the mind and support physical recovery.

Its Hop Aroma Therapy and Hop Tea Therapy are particularly popular, known for helping relieve sleep disorders, stress, and women's wellness concerns due to hops' natural antioxidants and phytoestrogens.

Visitors can also participate in craft beer brewing and beer shampoo making, activities that reinterpret traditional wellness through modern creativity. To accommodate international tourists, the brewery provides brochures in English, Chinese, and Japanese.

Boncho Dadam: Showcasing Korea's Herbal Craftsmanship

Herbal foot baths at Boncho Dadam. Boncho Dadam.

Another prominent wellness attraction is Boncho Dadam, a local establishment offering herbal spa experiences. Visitors can enjoy foot baths infused with up to 15 types of Korean medicinal herbs, accompanied by teas such as Ssanghwa, jujube, and ginger -- all prepared on site.

Highlights include Jecheon's signature astragalus tea and unique blends that promote relaxation, brightening, and moisturizing effects. Guests often comment on how soft and revitalized their skin feels after the session.

Complementary activities such as perfume-making workshops and tea tastings offer a deeper appreciation of Jecheon's herbal culture.

Founder Park Hyeon-soo explained, "Jecheon's high altitude, limestone-rich soil, and cool climate create the perfect environment for cultivating world-class medicinal herbs. Everything we prepare is natural, visible, and trustworthy."

Jecheon's Vision as a Global Wellness Destination

From forest therapy and herbal foot baths to hop-based programs and traditional remedies, Jecheon offers a comprehensive wellness ecosystem that reflects Korea's evolving approach to natural medicine.

According to the Chungbuk Innovation Institute of Science & Technology, Jecheon's objective is to establish itself as a global model of integrated wellness that combines heritage, environmental sustainability, and modern therapeutic innovation.

As more travelers seek meaningful, health-oriented experiences, Jecheon stands out as a city where ancient traditions and scientific wellness coexist, offering visitors a chance to experience healing through both culture and nature.

More information is available at the Mind Healing Wellness & Medical Program website: http://www.healingyou.co.kr/site/en/index.html.

Sponsored content by Chungbuk Institute of Science & Technology Innovation.

Contact Details

Organization: Chungbuk Institute of Science & Technology Innovation

Contact Person: Ha-na Kang

Website: http://www.healingyou.co.kr/site/en/index.html

Email: Send Email [https://dashboard.kingnewswire.com/release-contact/35075]

City: Cheongji-si

State: Chungcheongbuk-do

Country: Korea South

Release Id: 09102535075

The post Jecheon Emerges as Koreas Leading Destination for Traditional Medicine and Forest Healing appeared first on King Newswire. This content is provided by a third-party source. King Newswire is a press release distribution agency. We do not accept any responsibility or liability for the accuracy, content, images, videos, licences, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright concerns related to this article, please contact the company listed in the 'Media Contact' section above.

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. king Newswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact support@kingnewswire.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Jecheon Emerges as Koreas Leading Destination for Traditional Medicine and Forest Healing here

News-ID: 4215725 • Views:

More Releases from King Newswire

Watercraft Engineering Transforms Pool Care in Singapore
Watercraft Engineering Transforms Pool Care in Singapore
Watercraft Engineering has launched a comprehensive approach to pool care in Singapore, serving private homes, condominiums, and commercial facilities. Singapore, 9th Oct 2025 - In a city defined by its blend of urban luxury and vibrant community spaces, swimming pools are a ubiquitous feature, from the secluded havens of private landed homes to the bustling social hubs of towering condominiums and public sports complexes. While each pool serves a unique purpose, they
From Breakdowns to Breakthroughs RoadHelps App Delivers Instant Roadside Assistance Across America
From Breakdowns to Breakthroughs RoadHelps App Delivers Instant Roadside Assista …
United States, 9th Oct 2025 - RoadHelps has officially launched its groundbreaking mobile app bringing revolutionary roadside assistance to truck and car drivers through its newly launched platform. The platform connects stranded drivers to service providers in their area which shortens waiting periods and reduces unnecessary expenses. RoadHelps serves both drivers and mechanics through its fast and budget-friendly service platform which delivers transparent help during road travel remains one of
Jacksonvilles Trusted Weight Loss and Aesthetics Clinic
Jacksonvilles Trusted Weight Loss and Aesthetics Clinic
Jacksonville, Florida, United States, 9th Oct 2025 - RSLV Aesthetics, a leading provider of non-invasive aesthetics and wellness treatments, has officially launched Physician Guided Weight Loss by RSLV, a new medically supervised division designed to help clients achieve sustainable results through science-based programs that integrate medical weight management with advanced body contouring technology. Combining Medical Expertise and Aesthetic Innovation Physician Guided Weight Loss by RSLV offers individualized programs overseen by licensed medical
Praise Expands Premium Lifestyle Shopping with Fashion Technology and Home Essentials
Praise Expands Premium Lifestyle Shopping with Fashion Technology and Home Essen …
United States, 9th Oct 2025 - Praise, a global online retail platform, continues to elevate the shopping experience through its expansive marketplace, offering premium products across fashion, technology, home essentials, and more. With a mission rooted in quality and customer satisfaction, Praise provides a one-stop destination for shoppers seeking trusted brands, exclusive deals, and seamless service. Premium Fashion Meets Everyday Elegance At the heart of Praise lies an unmatched fashion collection featuring

All 5 Releases


More Releases for Jecheon

Jecheon Emerges as Korea's Leading Destination for Traditional Medicine and Fore …
South Korea - Jecheon, a mountain city in North Chungcheong Province, is gaining recognition as one of South Korea's key destinations for traditional medicine and forest-based wellness tourism. The city's long association with herbal medicine and its natural environment have positioned it at the center of Korea's "K-Wellness" initiative - a growing movement that integrates traditional healing, ecological therapy, and sustainable tourism. Image: https://www.abnewswire.com/upload/2025/10/90697c05d2cbe7b5ba0742e8dafb5183.jpg Traditional Korean medicine. Chungbuk Innovation Institute of Science &
Tele Intensive Care Unit Market is projected to rich at a CAGR of +16% by 2028| …
The global tele-intensive care unit market was valued at USD 3,352 million in 2021 and is expected to reach USD 9,057 million by 2028, registering a CAGR of about +16% over the forecast period. Telemedicine is one of the promising technologies which is having a significant focus during the pandemic. Several initiatives and implementations have been carried out by various government organizations and market players related to tele ICU which are