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Steady Expansion Forecast for Electric Toothbrush Market, Projected to Reach $5.2 Billion by 2029

10-09-2025 09:28 AM CET | Health & Medicine

Press release from: The Business Research Company

Electric Toothbrush Market

Electric Toothbrush Market

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Electric Toothbrush Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In the past few years, there has been a consistent expansion in the size of the electric toothbrush market. The market, which was valued at $3.64 billion in 2024, is projected to grow to $3.81 billion in 2025, representing a compound annual growth rate (CAGR) of 4.5%. Factors contributing to this growth through the historic period include heightened consciousness about oral health, dentist endorsements, cost-effectiveness and easy accessibility, consumer enlightenment, market competition and innovation, as well as the rising popularity of personal care gadgets.

Electric Toothbrush Market Size Forecast: What's the Projected Valuation by 2029?
A significant surge is anticipated in the electric toothbrush market in the coming years, with estimations reaching up to $5.2 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 8.1%. The projected expansion during the forecast period can be traced back to an emphasis on gum health, the burgeoning e-commerce sector, enduring and ecologically responsible designs and materials, as well as individualized customization and growing health and wellness trends. Notable trends in the forecast period comprise a powerful presence in digital marketing and social media influence, the integration of smart technology, technological advancements, and a shift towards biodegradable and sustainable materials.

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What Are the Drivers Transforming the Electric Toothbrush Market?
The escalating incidence of dental conditions is anticipated to enhance the expansion of the electric toothbrush market in the future. These dental conditions constitute complications impacting oral hygiene like cavities, dental erosion, gum diseases, and infections. Electric toothbrushes contribute significantly to minimizing these oral complications by ensuring the teeth, gums, and tongue stay cleaner and healthier, and delivering superior plaque elimination. For instance, the National Health Service, a UK governmental department, reported in August 2023 that 32.5 million courses of treatments were administered in 2022-23, showcasing a rise of 23.2 percent compared to the prior year. As a result, the accelerating dental issues are fueling the surge in the electric toothbrush market.

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What Trends Will Shape the Electric Toothbrush Market Through 2029 and Beyond?
Innovations in technology have become a prominent trend in the electric toothbrush industry. Major players in the market are prioritizing the development of sophisticated tech solutions to solidify their market standing. For instance, in April 2022, a leading health tech firm based in the Netherlands, Royal Philips, introduced a fresh line of Sonicare electric toothbrushes, equipped with advanced sonic technology. This was done with the objective to uplift oral health standards and boost user experience. Philips India's unveiling of the new Sonicare collection signifies a major leap in electric toothbrush technology, merging efficiency with easy-to-use features.

Which Segments in the Electric Toothbrush Market Offer the Most Profit Potential?
The electric toothbrush market covered in this report is segmented -

1) By Product: Battery, Rechargeable
2) By Bristle: Soft, Nanometer
3) By Technology: Rotational, Vibrational
4) By End-User: Adults, Children, Geriatric
5) By Distribution Channel: Super markets Or Hyper markets, Pharmacy Or Drug Stores, Online Retail Stores, Other Channels

Subsegments:
1) By Battery: Disposable Battery Electric Toothbrush, Replaceable Battery Electric Toothbrush
2) By Rechargeable: Standard Rechargeable Electric Toothbrush, Smart Rechargeable Electric Toothbrush, Sonic Rechargeable Electric Toothbrush

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Which Firms Dominate the Electric Toothbrush Market by Market Share and Revenue in 2025?
Major companies operating in the electric toothbrush market include Procter & Gamble Company, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., Risun Technology (Shenzhen) Co. Ltd., Xiaomi Corporation, Koninklijke Philips N.V., Colgate-Palmolive Company, Braun GmbH, Church & Dwight* Co. Inc., Lion Corporation, Conair Corporation, FOREO Sweden AB, SONIC Chic Inc., Burst Oral Care Inc., Den-Mat Holdings LLC, Ningbo Seago Electric Appliance Co. Ltd., Dr. Fresh LLC, Remington Products Inc., Moxiem Inc., Brio Product Group Inc., Brush Buddies Inc., Baby Buddy Co. Ltd., Dretec Inc., Lebond (Shenzhen) Technology Co. Ltd., Crest Brands LLC, JSB Healthcare Inc., Quip NYC Inc., Ionsei USA Inc., Mornwell Technologies Inc., Wellness Oral Care LLC

Which Regions Offer the Highest Growth Potential in the Electric Toothbrush Market?
North America was the largest region in the electric toothbrush market in 2024. Asia-Pacific is expected to be the fastest-growing region in the electric toothbrush market during the forecast period. The regions covered in the electric toothbrush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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