Veterinary Ultrasound Market Size to Reach USD 682.07 Million by 2033 | Growing at a CAGR of 6.87% - Straits Research

According to a new report published by Straits Research, the global veterinary ultrasound market size was valued at USD 375.08 million in 2024 and is projected to grow from USD 400.85 million in 2025 to USD 682.07 million by 2033, registering a CAGR of 6.87% during the forecast period (2025-2033).

The market's expansion is primarily driven by technological advancements in portable and handheld ultrasound systems, increasing pet ownership, and the rising need for livestock health monitoring. The growing integration of AI and ML technologies into veterinary imaging is further reshaping diagnostic capabilities, ensuring faster, more accurate, and non-invasive animal healthcare.

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Key Market Drivers

Technological Advancements in Imaging Solutions:

The continuous innovation in veterinary imaging, particularly the development of portable and handheld ultrasound devices, is enhancing accessibility and convenience for veterinarians. These advancements enable field-based diagnostics, particularly in rural and emergency conditions, improving animal care outcomes globally.

Rising Pet Ownership and Healthcare Spending:

The increasing humanization of pets is significantly influencing market growth. As per the American Pet Products Association (APPA), U.S. pet industry spending reached a record USD 152 billion in 2024, with 94 million households owning pets. Veterinary services are expected to exceed USD 41.4 billion in 2025, fueling demand for advanced diagnostic tools such as portable ultrasound systems. Similar patterns are evident across Europe, China, and India, where rising disposable incomes and awareness of preventive care continue to boost ultrasound adoption.

Growing Focus on Zoonotic Disease Monitoring:

The increasing prevalence of zoonotic diseases underscores the importance of early and accurate animal diagnostics. A 2025 WHO-backed report revealed that nearly 47% of emerging animal diseases carry zoonotic risk, including avian influenza outbreaks spreading to multiple species. The demand for AI-integrated portable ultrasound tools is increasing to aid in real-time screening, surveillance, and biosecurity enhancement.

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Market Challenges and Opportunities

High Equipment Costs Remain a Barrier:

Despite promising growth, high initial investment and maintenance costs continue to restrict adoption, especially among smaller veterinary practices and rural clinics. Advanced systems featuring 3D/4D imaging and AI-assisted capabilities often come at premium prices, creating disparities in accessibility across regions.

AI and ML Integration Unlocking New Growth Avenues:

The emergence of AI-powered ultrasound systems is opening lucrative opportunities for manufacturers. In January 2025, Core Imaging introduced Carnation, an AI-integrated ultrasound system designed for high-volume veterinary clinics, offering real-time diagnostic assistance and remote training. Similarly, Esaote North America launched MyLabTM Omega eXP VET in May 2025, enhancing portability and imaging precision. These innovations highlight the market's shift toward smart, connected diagnostic platforms.

Regional Insights

North America leads the global veterinary ultrasound market, driven by high pet adoption rates, robust veterinary infrastructure, and widespread insurance coverage. The U.S. remains a major contributor, with strong demand for portable ultrasound devices in both small animal and equine practices.

Asia-Pacific is projected to witness the fastest growth due to rising pet ownership, government-backed livestock health initiatives, and expanding veterinary education. China and India are emerging as key markets, supported by indigenous manufacturing, increasing disposable income, and rapid urbanization.

Europe continues to grow steadily, supported by stringent animal welfare regulations and high public expenditure on veterinary care. Countries such as Germany and France are leading adopters of advanced ultrasound systems, driven by well-established veterinary networks and continuous training initiatives.

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List of key players in Veterinary Ultrasound Market

Esaote SpA
GE HealthCare
IMV Imaging (part of the IMV Technologies group)
Siemens Healthineers
Canon Medical Systems Corporation
Samsung Medison Co., Ltd.
FUJIFILM Sonosite, Inc.
Mindray Medical International Limited
DRAMIŃSKI S.A.
SonoScape Medical Corp.
Edan Instruments, Inc.
Shenzhen Ricso Technology Co., Ltd.

Segmental Highlights

By Type: 2-D ultrasound dominates due to affordability and routine use in diagnostics.

By Animal Type: Small animals lead the market, supported by rising pet ownership and preventive care awareness.

By Technology: Digital imaging remains the top segment, offering high-quality visuals, telemedicine integration, and AI compatibility.

By Application: Obstetrics/Gynaecology holds a significant share owing to increasing use in pregnancy and reproductive health assessments.

By End-User: Veterinary hospitals and clinics dominate due to advanced infrastructure and higher patient volumes.

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