Press release
Probiotics Market Size to Reach USD 108 Billion by 2031 Driven by Gut Health and Plant-Based Innovations
Probiotics Market
Brands like GoodBelly and GT's Living Foods are developing probiotic beverages made from coconut water and almond milk, catering to the growing plant-based segment. Furthermore, personalized probiotic supplements tailored to individual health needs are emerging as premium offerings in advanced markets.
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Key Highlights from the Report
➤ Global market forecasted to grow at 7.1% CAGR, reaching USD 108 billion by 2031
➤ Increasing adoption of probiotics in non-dairy and plant-based food & beverage products
➤ Expanding applications in personal care and cosmetics for skincare and microbiome balance
➤ North America holds the largest market share, driven by consumer health awareness and product innovation
➤ Lack of regulatory standardization poses challenges to product transparency and efficacy
➤ R&D investments fueling innovative probiotic delivery formats and personalized nutrition solutions
Market Segmentation
The probiotics market is segmented by ingredient, application, distribution channel, and region.
By ingredient, bacteria-based probiotics (Lactobacillus, Bifidobacterium) dominate, with select yeasts like Saccharomyces boulardii increasingly used for digestive and gut health. These beneficial microorganisms play a role in immune modulation, gut-brain axis regulation, and gut barrier protection, making them valuable for multiple health applications.
By application, probiotics extend beyond digestive health into immune support, mental wellness, skincare, and oral health. The cosmetic industry incorporates probiotics for skin pH regulation, anti-aging, and oxidative stress reduction, with specialized formulations ensuring low CFU content for safety.
Regional Insights
North America leads the global probiotics market, supported by high consumer health awareness, broad product availability, and advanced delivery formats including capsules, powders, and functional beverages. Increasing demand for personalized probiotics and strong retail & e-commerce infrastructure further strengthen regional dominance.
Europe remains a major market due to established consumption patterns in dairy-based probiotics and growing adoption in dietary supplements, supported by scientific research and established health claims.
Asia-Pacific is the fastest-growing region, driven by rising incomes, health-conscious urban populations, and expansion of probiotic-enriched food and beverage categories. Manufacturers are localizing products to cater to regional dietary preferences, such as fermented foods and traditional beverages infused with probiotics.
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Market Dynamics
Market Drivers
Growing interest in preventive healthcare and gut health, coupled with expanding product applications in dietary, cosmetic, and wellness sectors, are key drivers. Scientific studies validating probiotic efficacy strengthen consumer trust and adoption.
Market Restraints
Lack of regulatory oversight leads to inconsistencies in product quality, potency, and labeling, making consumer decisions more challenging and inhibiting market transparency.
Market Opportunities
Development of personalized probiotic solutions, probiotic-infused plant-based products, and integration of probiotics into multifunctional health and beauty products create strong growth potential. Digital tools for gut microbiome assessment are also creating pathways for tailored product recommendations.
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Reasons to Buy the Report
✔ Detailed global and regional market forecasts through 2031
✔ Comprehensive coverage of ingredient innovations and application diversity
✔ Insights into regulatory landscapes and quality control challenges
✔ Competitive benchmarking of major players and emerging brands
✔ Growth opportunities in personalized nutrition and functional skincare
Frequently Asked Questions (FAQs)
◆ How big is the global probiotics market in 2024?
◆ Who are the key players dominating the probiotics industry?
◆ What is the projected CAGR of the global probiotics market during 2025-2031?
◆ Which region holds the largest share in the probiotics market?
◆ What are the emerging trends in probiotic product development?
Company Insights
Koninklijke DSM N.V.
Evolve BioSystems, Inc.
Nature's Bounty Co.
Lifeway Foods, Inc.
Danone S.A.
Yakult Honsha Co., Ltd.
BioGaia AB
CHR. Hansen Holding A/S
Lallemand Inc.
The Procter & Gamble Company
Recent Developments:
Jan 2021 - Wellbeing Nutrition launched plant-based, clinically studied Probiotic + Prebiotic supplements.
Feb 2021 - Probi partnered with Perrigo to launch premium probiotic supplements across 14 European countries.
Jun 2020 - Novozymes acquired PrecisionBiotics Group Limited to bolster its probiotic offerings for gut health.
Conclusion
The probiotics market is evolving into a multi-sector wellness category, spanning food, supplements, cosmetics, and plant-based innovations. With North America leading in demand, Asia-Pacific expanding rapidly, and Europe maintaining strong consumption patterns, industry growth will hinge on scientific validation, regulatory standardization, and product innovation. Over the next decade, personalization, clean labels, and integration into diverse consumer products will define the global probiotics landscape, cementing its role in preventive health and holistic well-being.
Contact Us
Mr. Sai Kiran
DataM Intelligence 4market Research LLP Ground floor
DSL Abacus IT Park, Industrial Development Area
Uppal, Hyderabad, Telangana 500039
USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
Visit Our Website: https://www.datamintelligence.com
About Us
DataM Intelligence 4Market Research is a comprehensive market intelligence platform offering syndicated and customized reports along with expert consulting across multiple industries, including chemicals, healthcare, agriculture, food & beverages, and more. With extensive experience and a strategy-focused approach, DataM provides businesses and individuals with reliable market insights, statistical forecasts, and personalized research solutions to help them make informed decisions and successfully bring innovations to market.
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