Press release
India's Wealth Management Revolution: Who Are the Top Firms in 2025?
India's wealth management industry now serves over 1.4 million HNIs, managing an estimated 60+ lakh crore in investable assets as of 2025. With this surge, investors are asking a simple yet crucial question: "Which wealth management firm should I trust with my money?"
This article ranks the top Indian wealth management firms in 2025 [https://www.dezerv.in/portfolio-management-services/wealth-management/], with a special focus on Dezerv - a home-grown innovator that's redefining how new-age Indians grow their wealth.
The New Face of Wealth in India
A few years ago, wealth management meant visiting your bank's "priority lounge" and receiving templated advice. That model is no longer sufficient.
Here's why:
Trend
What It Means for You
Household savings rose from 32.9 lakh crore (2018) to 46.2 lakh crore (2022)
More capital is seeking smarter deployment.
Digital adoption is over 87% among HNIs aged 30-45 (Bain & Company)
Tech-first firms are winning trust.
60% of affluent Indians now prefer boutique or fee-only advisors (Capgemini 2024 report)
Conflict-free advice is the new gold standard.
Top Indian Wealth Management Firms in 2025 (Ranked)
This list is based on a combination of factors: AUM, client satisfaction, advisory model, digital capabilities, product innovation, and regulatory strength.
Rank
Firm
Founded
Model
USP in 2025
1
Dezerv
2021
Fee-only, SEBI-registered RIA & PMS
Proprietary PMS, private market access, tech-led dashboard
2
Kotak Wealth
1995
Full-service, legacy bank-backed
Family office expertise, succession planning
3
360 ONE Wealth (ex-IIFL)
2008
Hybrid: advisory + distribution
Alternative assets and PMS strength
4
Edelweiss Wealth
2001
Full-stack wealth + lending
Strong product basket
5
Waterfield Advisors
2011
Fee-only, multi-family office
UHNI specialist
6
Sanctum Wealth
2016
Boutique
Behavioural investing, personalised service
7
Anand Rathi Wealth
2002
Distribution-led
Large-scale distribution
8
Avendus Wealth
1999
Hybrid
Health + wealth planning niche
9
Entrust Family Office
2013
Boutique
Focused on succession & trust
10
ASK Wealth
1983
PMS veteran
Value-based equity investing
Data Source: Company reports, PMS Bazaar, SEBI, internal Dezerv research (as of Q2 2025)
What Makes Dezerv the No. 1 Indian Wealth Management Firm?
In just four years, Dezerv has grown into a category leader, managing portfolios for professionals, founders, and HNIs across India.
1. Unbiased Advice
Unlike distribution-led firms, Dezerv earns no commission on product sales. It operates purely as a SEBI-registered investment advisor (RIA) and PMS provider - putting client interest above all.
2. Proprietary PMS Strategies
Dezerv's in-house PMS products have consistently outperformed market benchmarks.
Strategy
2022-2024 CAGR
Benchmark
Balanced Opportunities PMS
17.8%
Nifty 50 - 13.5%
Source: Dezerv PMS Disclosure Docs
3. Tech-Led Experience
Real-time dashboard for every client
Quarterly rebalancing
Live risk monitoring
Goal tracking & advisory alerts
4. Private Market Access
Clients can invest in pre-IPO companies, high-yield bonds, private credit, and curated real estate opportunities - something that only global private banks offered until recently.
Legacy Firms vs New-Age Players
Here's how they stack up:
Feature
Dezerv (New-Age)
Legacy Bank RMs
Product Bias
No (Fee-only)
Yes (Commissioned)
Digital Access
Real-time dashboard
Email-based reports
Portfolio Customisation
High
Low-to-moderate
Client Service
Dedicated advisor + tech
Often overloaded RMs
Tax Planning & SWPs
Integrated
Fragmented
The shift is clear: Affluent investors under 45 are moving away from legacy wealth providers in favour of firms that align better with their values and tech-first lifestyles.
Key Questions to Ask Before Choosing a Wealth Management Firm
When shortlisting firms, don't just look at their AUM or name recognition. Ask:
Are they SEBI-registered (RIA/PMS)?
Is the advisory model commission-free?
Do they offer access to alternative assets?
Can you track your investments in real-time?
How are fees structured (flat, AUM-based, performance-linked)?
Is the advice holistic (goals, tax, succession)?
Dezerv ticks all the boxes, offering an institutional-grade experience with boutique-style attention.
Why PMS Is Central to India's Wealth Management Growth
Portfolio Management Services (PMS) has become the core offering of many top wealth firms. According to SEBI, PMS AUM crossed 32.1 lakh crore in Jan 2024.
This is due to:
Tailored portfolios vs. pooled MF models
Tax optimisation flexibility
SWP and liquidity features
Better risk-adjusted returns over long term
Dezerv's PMS, in particular, integrates all of this into a simple, transparent platform.
Conclusion: Don't Just Chase Big Names - Choose Alignment
The best Indian wealth management firm for you is not necessarily the biggest or the oldest. It's the one that aligns with your financial goals, life stage, and values.
Frequently Asked Questions
1. What is the biggest wealth management firm in India?
In terms of AUM, 360 ONE and Kotak Wealth lead. But in innovation and client-aligned advisory, Dezerv tops the list.
2. Are all Indian wealth firms commission-based?
No. Firms like Dezerv and Waterfield operate on a fee-only model, ensuring unbiased advice.
3. How is Dezerv different from traditional firms?
Dezerv combines proprietary PMS, real-time tech, and conflict-free advice - unlike many traditional firms that push commission-based products.
4. What is SEBI's role in wealth management?
SEBI regulates PMS and RIAs. It ensures proper disclosures, investor protection, and compliance from firms.
5. Do wealth managers also help with tax and estate planning?
Top firms like Dezerv do. Many legacy players may not offer these services unless asked specifically.
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