Greysell wins Gold at the 3rd Edition of Pitch BFSI Marketing Awards 2025 for ICICI Bank Expressions Sapphiro Forex Prepaid Card Launch.

Greysell, one of the leading advertising agency in Mumbai, has added yet another feather to its cap by winning Gold at the 3rd Edition of Pitch BFSI Marketing Awards 2025. The recognition came in the category of 'Most Effective Launch / Relaunch Campaign' for ICICI Bank's Expressions Sapphiro Forex Prepaid Card Launch.
This is also is a testament to Greysell's philosophy of 'Uncommon Sense', a blend of strategic insight and creative ingenuity that has shaped some of the country's most memorable campaigns. With over two decades of partnership, ICICI Bank has consistently trusted Greysell to deliver campaigns that connect, convert, and create lasting impact.

Crafting a Category-Defining Launch
When ICICI Bank envisioned extending its successful Expressions card series into the 'Premium Forex' category, it turned to Greysell to lead the creative journey. The challenge was to not only introduce a new product, but also create a fresh aspirational identity for premium and frequent travellers.
Greysell defined the Expressions Sapphiro Forex Card as a stylish, secure, and
globally-equipped travel companion. The team designed the category identity, created a striking visual language, and developed over 150+ card variants across 13 distinctive design categories - from fashion, travel, and fantasy to zodiac, sports, and minimal.
The launch was supported with a seamless website experience, a premium welcome kit, internal & external communication rollouts, and a sharp digital-first campaign that maximized awareness and engagement.

Impact That Spoke Volumes
The campaign successfully positioned ICICI Bank as a pioneer in travel-led card experiences, reinforced its leadership in lifestyle-oriented banking, and strengthened the overarching Expressions brand architecture. The uptake in key metro markets further validated the campaign's effectiveness and Greysell's ability to deliver high-value results.

A Legacy of Trust and Creativity
Commenting on the win, a spokesperson from Greysell said:
"This award is a recognition of a relationship built on trust, consistency, and creativity. For over two decades, ICICI Bank has partnered with us, and together we have shaped some of the most iconic launches in the BFSI space. The Expressions Sapphiro Forex Card is a proud addition to that legacy."
With this win, Greysell continues to demonstrate why it stands tall as a branding powerhouse, blending uncommon creativity with digital marksmanship to craft campaigns that set benchmarks in the industry.

A-707, Kanakia Wall Street, Andheri - Kurla Rd, Chakala, Andheri East, Mumbai, Maharashtra 400093

True to how we derived our name, everyone in our team is made up of extraordinary and quirky grey cells that invent distinct bridges between brand building and innovative thinking. This is the reason why we are considered one of the top branding companies in Mumbai. We attribute our success to our creative acumen and solving the creative obstacles of all our clients for more than 2 decades. We are stubbornly curious by nature! Our uncommon sense is our superpower which we use to dig deep into any brand and solve their marketing problems. Despite our exceptional work in the BFSI, Agriculture, FMCG and Entertainment sectors, every new brief we come across generates a childlike enthusiasm in us. When our team's curiosity and creativity align, we create magic.

This release was published on openPR.