Press release
The state of tension in the living room - reflections by Mr. von L'oerot
In a world where regulations are galloping, talk shows are derailing and a sense of duty is back on the marching band stage, a certain "Mr. von L'oreot" is speaking out. Who? Yes, that's right. A cultivated, slightly desperate older gentleman with a sense of order, nonsense and liverwurst bread. And anyone who thinks this is an accountant from the provinces at work is mistaken. This is a new satirical character, following in the tradition of the great German humorist Vicco von B?low, alias Loriot - without copying him, but with a loving homage to his tone, his attitude and his handwriting.A satirical essay in the best sense of the word
The article entitled "When duty becomes duty again" is more than just a text. It is - in the truest sense of the word - a drawn essay, illustrated with several pictures in the style of classic Loriot cartoons: with a black line, white background and subtle humor.
Whether the protagonist is torn out of retirement by an ominous call for military service, whether the neighbor's Doberman wears a German army cap or whether the wife with an energy-saving lamp becomes a symbol of a misunderstood turning point - all of this is told with a feather-light gravity. And yet it hits the bull's eye.
What is it actually about?
About duties. About the media. About the citizen in the living room war. About ministers with constitutional protection haircuts.
And the question: What is satire allowed to do - when it eats liverwurst bread?
Author Markus Schall, himself a long-time Loriot fan, describes the work as an "essay by Mr. von L'oreot". The addition is intentional - not only to distance himself clearly from the original in legal terms, but also to establish an independent character with recognition value.
"I wanted to create something that honors Loriot's attitude but is still contemporary," says Schall.
"Something that comments on the insanity of our present with the calm and intelligence of a person who actually just wants to eat his liverwurst sandwich in peace - but is then called back to duty."_.
With real source: An interview from 1979
Particularly charming: the article also includes an authentic television interview from Radio Bremen from 1979 - a real Loriot, i.e. without any "von". In it, Vicco von B?low talks about the responsibility of the media, party-political overload and the danger of television "taking a stand instead of presenting". These statements fit our times frighteningly well - and are therefore a worthy sounding board for the text.
A contribution to enlightenment - through humor
In a media world that either scandalizes or sedates, this article comes across as a civil emergency stop with humour. Not a frontal attack, not a speech of rage, but a quiet, but all the more pointed commentary on a society that apparently needs to learn again what duty actually means - and who has it towards whom.
One last word - with a thermos flask:
I wonder if Loriot would be tweeting today? Or send his Doberman for a walk wearing a German army cap? We don't know. But what we do know is that good humor doesn't age. It observes, notes, illustrates - and keeps quiet when things go wrong. This article marks the beginning of a small series that promises no answers, but poses many questions. And maybe even make a few readers smile - despite the thermos flask, despite the suspense.
Because amidst all the political seriousness, the intrusive talk shows and the daily clash of opinions, one thing must not be lost: The ability to recognize absurdity as an invitation to clarity.
With this in mind, enjoy reading - and stay alert.
The next call is sure to come.
M. Schall Verlag
Hackenweg 97
26127 Oldenburg
Germany
https://schall-verlag.de
Herr Markus Schall
info@schall-verlag.de
Schall-Verlag was founded in 2025 by Markus Schall - out of a desire to publish books that create clarity, inspire reflection and consciously avoid the hectic flow of the zeitgeist. The publishing house does not see itself as a mass marketplace, but as a curated platform for content with attitude, depth and substance.
The focus is on topics such as personal development, crisis management, social dynamics, technological transformation and critical thinking. All books are the result of genuine conviction, not market analysis - and are aimed at readers who are looking for guidance, insight and new perspectives.
The publishing house is deliberately designed to be compact, independent and with high standards in terms of language, content and design. Schall-Verlag is based in Oldenburg (Lower Saxony) and plans multilingual publications in German and English.
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