Stevia Protein Powder Market to hit US$ 304.9 Million by 2031 | Top Companies - NOW Foods, Garden of Life, Orgain, Inc.

"Global Stevia Protein Powder Market reached US$ 167.2 million in 2023 and is expected to reach US$ 304.9 million by 2031, growing with a CAGR of 7.8% during the forecast period 2024-2031." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In September 2025, Orgain launched a new stevia-sweetened protein powder line combining plant-based proteins and natural sweeteners to support fitness and weight management. The product is designed for clean-label and health-conscious consumers.

✅ In August 2025, Garden of Life introduced a stevia-based protein powder enriched with probiotics and digestive enzymes, targeting digestive health and muscle recovery. The formulation emphasizes natural sweetness without added sugar.

✅ In July 2025, researchers at University of California, Los Angeles (UCLA) collaborated with Vega (Danone) to develop a high-protein, stevia-sweetened powder with improved solubility and taste. The product is currently undergoing consumer trials.

✅ In June 2025, the FDA issued updated guidance on protein supplement labeling and natural sweeteners, impacting companies like NOW Foods and Naked Nutrition to ensure compliance with safety and nutritional claims.

Japan: Recent Industry Developments

✅ In September 2025, Suntory Beverage & Food Ltd. launched a stevia-sweetened protein powder targeting fitness enthusiasts, emphasizing low-calorie and natural ingredient positioning.

✅ In August 2025, Meiji Holdings Co., Ltd. introduced a plant-based protein powder sweetened with stevia for health-conscious consumers seeking sugar-free nutrition solutions.

✅ In July 2025, Japanese researchers at Kyoto University collaborated with Fancl Corporation to develop a stevia-based protein powder with enhanced bioavailability and smooth texture, optimizing consumer experience.

✅ In June 2025, Japan's Ministry of Health, Labour and Welfare updated di€tary supplement guidelines related to protein powders and natural sweeteners, affecting companies like Morinaga Milk Industry Co., Ltd. to ensure accurate labeling and functional claims.

Stevia Protein Powder Market: Drivers

The stevia protein powder market is growing as consumers increasingly seek healthier, low-calorie, and natural alternatives for protein supplementation. Stevia, a natural zero-calorie sweetener, appeals to health-conscious individuals and those managing sugar intake, making it an attractive addition to protein powders. Rising awareness of fitness, muscle building, and weight management is driving demand for convenient protein supplements that combine taste and nutritional benefits. The growing trend of plant-based and clean-label products is further supporting the adoption of stevia-sweetened protein powders. Additionally, expanding e-commerce platforms and health-focused retail outlets are improving product accessibility and consumer awareness.

Innovations in protein formulations, including blends with plant-based proteins, vitamins, and functional ingredients, are enhancing nutritional value and palatability. The rising popularity of personalized nutrition and functional foods is encouraging manufacturers to develop powders targeting specific health goals, such as muscle recovery or metabolic support. Marketing campaigns emphasizing natural sweetness, reduced sugar content, and overall wellness benefits are boosting consumer confidence and adoption. Growing interest in sustainable and ethically sourced ingredients is also influencing purchasing decisions. Collectively, these factors are driving steady growth in the stevia protein powder market as consumers prioritize healthier and functional protein options.

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Stevia Protein Powder Market: Major Players

NOW Foods, Garden of Life, Orgain, Inc., RITS Lifesciences Private Limited., Sunwarrior, FoodStrong, Purely Inspired, Nutrova, Bodylogix and Kiwla.

Segment Covered in the Stevia Protein Powder Market:

➥ By Protein Type: Whey Protein Isolate (WPI), Whey Protein Concentrate (WPC), Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Others

➥ By Formulation: Unflavored, Flavored, Low-Calorie, High-Protein, Vegan, Organic, Non-GMO, Others

➥ By Application: Sports Nutrition, Di€tary Supplements, Weight Management Products, Meal Replacements, Infant Nutrition, Others

➥ By Distribution Channel: Supermarkets/Hypermarkets, Online Retail, Specialty Stores, Others

➥ By End-User: Athletes, Bodybuilders, Weight Management Seekers, Geriatric Population, Infants and Children, Others

Research Process:

Both primary and secondary data sources have been used in the Stevia Protein Powder Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Stevia Protein Powder Market Research Industry:

➠ Who leads the Stevia Protein Powder industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Stevia Protein Powder market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Stevia Protein Powder market growth?
➠ What are the dominant sales and distribution strategies in the Stevia Protein Powder industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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