Plant proteins in focus: Messe.TV at Anuga 2025

Plant-based protein sources are among the most visible developments in the food industry - both technologically and socially. Anuga 2025 in Cologne will show just how dynamic this market has become. Messe.TV is accompanying the trade fair with editorial contributions that are specifically dedicated to the opportunities and challenges of plant-based nutrition.

Experts from Peace Delicious, Kern Tec, ProteinDistillery and Oatly Germany, among others, will have their say in interviews and video contributions.

The articles will be published immediately on www.messe.tv/en/2025/anuga.

Diversity of plant proteins as an industrial topic for the future

Plant proteins are considered a key driver of the global food transition. At Anuga 2025, it will become clear that development is no longer limited to soy or peas. Rather, new raw materials, technologies and production processes are expanding the industry's possibilities.

Messe.TV uses specific product approaches to highlight how companies are integrating plant-based proteins as a functional and marketable component of modern nutritional concepts - and what prospects are opening up for processing, taste, texture and areas of application.

Ecological arguments compared to animal production

Plant-based protein sources are often seen as a more resource-efficient alternative to conventional animal husbandry. Lower water and land consumption, lower greenhouse gas emissions and better energy efficiency in production are among the frequently cited advantages.

Messe.TV classifies these arguments at the trade fair and uses statements from those involved to show which approaches contribute to implementation - for example by upcycling by-products or developing new fermentation processes.

Health, functionality and acceptance

The nutritional and physiological evaluation of plant proteins is complex. In addition to the biological value, questions arise regarding digestibility, the combination of different protein sources and the additives that are necessary for taste and consistency.

As part of its Anuga reporting, Messe.TV looks at how companies are dealing with these requirements - and what solutions are currently being developed or can already be seen on the market.

Social debate and economic context

Plant-based nutrition is not just a trend topic, but part of a broader social change. There are discussions about animal welfare, climate impact, resource distribution and long-term food security. At the same time, economic issues such as scalability, price stability and market acceptance are crucial to the success of plant-based products.

The contributions on Messe.TV show how companies deal with these areas of tension - without taking a position, but with a view to real decision-making processes in development, marketing and sales.

Exclusive reports on Anuga 2025 now available online at Messe.TV

The editorial coverage of Anuga 2025 is now available at www.messe.tv/en/2025/anuga.

Messe.TV offers daily video interviews with company representatives as well as compact report formats with a specialist focus. The content is aimed at the media, decision-makers, specialist audiences and anyone involved in the development of plant-based foods.

Messe.TV - Deutsche Messefilm & Medien GmbH
M?nchener Stra?e 6
85368 Moosburg
Germany

https://www.messe.tv/en

Herr Andreas Bergmeier
08761721300

kontakt@messe.tv

Messe.TV is an innovative streaming service that specializes in comprehensive coverage of trade fairs and trade events. As the leading platform for trade fair content, Messe.TV offers industry experts, exhibitors and trade fair visitors the opportunity to experience the latest trends and innovations from various sectors and industries conveniently online, even after the event.

Our offer includes editorial on-demand videos and articles. Interviews with industry leaders, SMEs, start-ups as well as background reports and exclusive insights into the world's leading trade fairs. Messe.TV makes it possible to follow important events and exhibitions regardless of time and place, thus connecting companies and trade visitors on a global level.

With Messe.TV, you have your finger on the pulse and are always up to date with the latest developments at international trade fairs.

This release was published on openPR.