United States Goji Berries Market 2025 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Goji Berries Market reached US$ 1.56 billion in 2022 and is expected to reach US$ 2.12 billion by 2031, growing with a CAGR of 3.94% during the forecast period 2024-2031.

Recent Mergers and Acquisitions:

United States: Recent M&A Developments

✅ In May 2025, Axe Fruit, a U.S.-based supplier of dried goji berries, cranberries, and chia seeds, was acquired by a leading chocolate and confectionery company. This strategic acquisition aims to enhance the company's product portfolio and expand its presence in the health-conscious snack segment.

✅ In April 2025, Navitas Organics, a prominent player in the organic superfoods market, announced the acquisition of a California-based goji berry supplier. This move is expected to strengthen Navitas' position in the organic goji berry market and broaden its distribution channels.

✅ In March 2025, Sunfood, a well-known brand in the organic food industry, completed the acquisition of a goji berry processing facility in Oregon. This acquisition is anticipated to improve Sunfood's supply chain efficiency and ensure a consistent supply of high-quality goji berries for its product line.

Japan: Recent M&A Developments

✅ In June 2025, a leading Japanese health food company acquired a goji berry farm in the Ningxia region of China. This acquisition allows the company to secure a direct supply of premium goji berries and enhance its product offerings in the Japanese market.

✅ In May 2025, a Japanese beverage manufacturer entered into a strategic partnership with a Chinese goji berry supplier. The collaboration focuses on developing goji berry-based beverages tailored to the Japanese consumer's taste preferences, aiming to tap into the growing health drink market in Japan.

✅ In April 2025, a Japanese cosmetics company acquired a goji berry extract company in China. This acquisition enables the cosmetics brand to incorporate goji berry extract into its skincare products, capitalizing on the ingredient's antioxidant properties and appeal to health-conscious consumers.

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Key Players:

=> Viva Naturals, The Tibetan Goji Berry Company, Natierra, Navitas Naturals, Unicorn Superfoods, Ningxia Zhengyuan Wuzhong Halal Food Co. Ltd, Xian Yuensun Biological Technology Co. Ltd., Alovitox, Ningxia Pure Goji Biology Technology and Medikonda.

Growth Forecast Projected:

The Global Goji Berries Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Goji Berries Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Type: Black Goji, Red Goji

➥ By Product: Fresh Fruit, Processed

➥ By Category: Organic, Conventional

➥ By Distribution Channel: Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Online Retail, Others

➥ By Application: Food & Beverage, Pharmaceuticals, Nutraceuticals, Personal Care & Cosmetics, Others

➥ By End-Use: Household, Commercial

Regional Analysis for Goji Berries Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Goji Berries producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Goji Berries revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Goji Berries Market?

A: In 2022, the Goji Berries Market was valued at US$ 1.56 billion, reflecting its strong industry presence.

Q2: How large is the Goji Berries Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Goji Berries Market will grow to around US$ 2.12 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Goji Berries Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 3.94% during the forecast period from 2024 to 2031.

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