United States Vitamin B12 Market Soars: Innovative Supplements and Rising Health Awareness Drive Global Growth 2025 | Top key players - Bayer AG, Merck Group, Johnlee Pharmaceuticals Pvt. Ltd.

Market Size and Growth:

The Vitamin B12 Market size reached US$ 350.12 million in 2024 and is expected to reach US$ 592.63 million by 2032, growing with a CAGR of 6.80% during the forecast period 2025-2032.

The Vitamin B12 Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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The Vitamin B12 Market refers to the global industry involved in the production, distribution, and sale of Vitamin B12 supplements, fortified foods, and pharmaceutical formulations. Driven by rising health awareness, dietary deficiencies, and aging populations, the market encompasses products for oral, injectable, and sublingual administration, serving segments such as healthcare, nutraceuticals, and functional foods.

Recent Key Developments of United States and Japan:

USA:
September 2025: Launch of a new diagnostic innovation, the Active B12 Test, to provide more accurate and reliable detection of vitamin B12 deficiency in the US market. (Date: Sep 2025)

July 2025: Market rebound and slight price recovery for Vitamin B12 due to strategic restocking and renewed demand from pharmaceutical, nutraceutical, and fortified food sectors after a prolonged downtrend. (Date: Jul 2025)

July-September 2025: Continued emphasis on fortification of plant-based products (milks, cereals, etc.) with Vitamin B12 to address deficiencies in the growing vegan/vegetarian demographic.

Japan:
July-September 2025: Potential for a faster market entry for new pharmaceutical-grade Vitamin B12 products due to the expansion of drug pricing rounds from four to seven times annually (effective 2025).

July-September 2025: Reduction in regulatory burden for some manufacturers through a trial policy allowing annual reports for minor post-approval manufacturing changes instead of immediate notification (trial initiated Feb 2025, continuing through Q3).

July-September 2025: Continued market focus on advanced delivery formats (e.g., nasal sprays, sublingual tablets) to cater to the advanced health-conscious and aging population seeking better absorption and convenience.

List of the Key Players in the Vitamin B12 Market:

Hoffmann-La Roche Ltd.
Bayer AG
Merck Group
Johnlee Pharmaceuticals Pvt. Ltd
American Regent Inc
Koninklijke DSM N.V.
EUROAPI
Pharmavit
Supreem Pharmaceuticals Mysore Pvt. Ltd.
Arshine Feed Additives Co., Ltd.

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This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

Segments Covered in the Vitamin B12 Market:

By Product: Cyanocobalamin, Hydroxocobalamin, Methyl cobalamin, Adenosyl cobalamin.

By Source: Plant-based, Animal-based.

By Composition: Tablets, Capsules, Powders, Others.

By Application: Food and Beverage, Animal Feed, Personal Care, Others.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Vitamin B12 market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Vitamin B12 Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Vitamin B12 market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Vitamin B12 Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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