Bleisure Travel Market Expected to Achieve 9.3% CAGR by 2029: Growth Forecast Insights

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How Large Will the Bleisure Travel Market Size By 2025?
In recent times, there has been considerable growth in the size of the bleisure travel market. It is projected to expand from $430.86 billion in 2024 to $469.45 billion in 2025, experiencing a compound annual growth rate (CAGR) of 9.0%. The growth that has been witnessed in the historic period can be traced back to the rise in hybrid and remote work models, an enhanced focus on balancing work and personal life, an increase in international business interactions and corporate travel, improved travel experiences and hospitality services designed specifically for individuals traveling for business, and flexible work environments.

How Big Is the Bleisure Travel Market Size Expected to Grow by 2029?
The bleisure travel market is predicted to witness robust expansion in the upcoming years. It is set to reach "$671.22 billion by 2029 with a compound annual growth rate (CAGR) of 9.3%. This growth during the forecast period can be attributed to the ongoing development of mixed and remote work set-ups, the increase in experiential and personalized travel choices, advancements in travel tech and connectivity, a growing emphasis on employee wellness and mental health, and the broadening of global business possibilities and international commerce. Key trends for the forecast period encompass the incorporation of AI and technology, a heightened focus on environmentally friendly travel choices and sustainable operations in the hospitality industry, the rise of digital nomadism, tailored travel plans, and the progression in travel tech and connectivity.

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Which Key Market Drivers Powering Bleisure Travel Market Expansion and Growth?
The bleisure travel market's growth is projected to be facilitated by the expanding workforce-age demographic. This group is primarily made up of individuals between 15 and 64 years old who are economically active and could potentially contribute to the labour force. The surge in this demographic is due to longer life expectancies and higher birth rates in developing economies. By improving work-life balance and job satisfaction, bleisure travel proves valuable in large working-age populations, which can subsequently enhance productivity and retain employees. For instance, Gov.UK, a UK-based government website, reported in November 2024 that the UK's working-age population (those between 16 and 64 years) had risen to 41.7 million in 2023 and '24. As such, the escalating working-age demographic is stimulating the bleisure travel market.

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Which Fast-Growing Trends Are Poised to Disrupt the Bleisure Travel Market?
Major firms in the bleisure travel market are concentrating on creating groundbreaking solutions such as artificial intelligence (AI)-driven platforms for managing corporate travel and expense reports, intending to improve organizations' administration of travel and expenses. These high-tech corporate travel management platforms use advanced machine learning algorithms to automate and optimize travel booking, itinerary planning, and expense reporting, improving business efficiency and precision. For example, in February 2022, a US-based cloud-spend management platform known as Coupa Software Inc. introduced Coupa Travel and Expense. It's an embedded platform that merges travel booking with expense management, providing services like real-time tracking, mobile accessibility, and smart expense scrutiny to enrich user experience and abide by rules.

What Are the Emerging Segments in the Bleisure Travel Market?
The bleisure travel market covered in this report is segmented -

1) By Travel Type: Domestic International
2) By Travel Duration: 2-4 Days 1 Week Above 1 Month
3) By Age Group: Millennial Generation X Other Age Groups
4) By Employee: Executives Middle Management Entry Level Employee
5) By Industries: Government Corporate

Subsegments:
1) By Domestic: Weekend Getaways Business Trip Extensions (Domestic) Short Leisure Trips
2) By International: International Business Trip Extensions International Vacation Packages Cross-Border Bleisure Trips

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Who Are the Global Leaders in the Bleisure Travel Market?
Major companies operating in the bleisure travel market are Marriott International Inc., Booking Holdings Inc., Carlson Wagonlit Travel (CWT), Expedia Group Inc., Hilton Worldwide Holdings Inc., Airbnb Inc., Hyatt Hotels Corporation, Accor Group, InterContinental Hotels Group PLC, BCD Group, The Priceline Group Inc., Flight Centre Travel Group Ltd., Cvent Holding Corp., Fareportal Inc., Travel Leaders Group Holdings LLC, World Travel Holdings Inc., Aviareps AG, FCM Travel Solutions, CT Travel Group Ltd, Wexas Ltd, JTB TRAVELS LLP, TravelPerk S.L.

Which are the Top Profitable Regional Markets for the Bleisure Travel Industry?
Europe was the largest region in the bleisure travel market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bleisure travel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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