United States Probiotics and Gut Health Market 2025 | Growth Drivers, Market Forecast, Competitive Landscape & Business Opportunities

Market Size and Growth

Probiotics and Gut Health Market Size reached US$ 7.45 billion in 2024 and is expected to reach US$ 15.35 billion by 2032, growing with a CAGR of 9.46% during the forecast period 2025-2032.

Key Development:

United States: Recent Industry Developments

✅ In September 2025, Juice Plus+ introduced Super-Biome, a daily probiotic capsule combined with a plant-based prebiotic drink, offering a holistic approach to gut health. This innovative product aims to support digestive wellness through a synergistic blend of probiotics and prebiotics.

✅ In August 2025, Seed Health, a U.S.-based biotechnology startup specializing in probiotics, explored a potential sale that could value the company at over $1 billion. The company is known for its flagship two-in-one DS-01 capsules that support gut, dermatological, cardiovascular, and nutritional health.

✅ In March 2025, Danone introduced an advanced probiotic supplement backed by $12 million in R&D investment, targeting gut microbiome balance and metabolic health. The launch focuses on improving overall digestive function and supports preventive health and daily wellness routines.

Japan: Recent Industry Developments

✅ In April 2025, Japan introduced new probiotic regulations, enhancing quality control and safety standards for probiotic and postbiotic products. This move aims to ensure consumer safety and promote market growth.

✅ In April 2025, Japan's Consumer Affairs Agency tightened regulations for probiotics and functional nutrition. Companies must now disclose detailed ingredient compositions, processing data, and safety information to strengthen consumer protection.

✅ In February 2025, ADM and Asahi Group signed an exclusive distribution agreement for Lactobacillus gasseri CP2305, a postbiotic designed to support stress, mood, and sleep. This collaboration marks a significant step in advancing wellness solutions in Japan.

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Recent Mergers and Acquisitions:

United States: Recent M&A Developments

✅ In September 2025, January AI announced the sale of Eden's gut health assets to ZBiotics. This acquisition merges January AI's pioneering prebiotic research with ZBiotics' expertise in engineered probiotics, marking a new chapter in microbiome-based health solutions.

✅ In June 2025, PepsiCo acquired Poppi, a leading prebiotic soda brand, for $1.95 billion. This strategic move allows PepsiCo to tap into the growing gut-health beverage market, aligning with consumer trends favoring health-conscious products.

Key Players:

=> Nestlé SA, Danone S.A., Yakult Honsha Co., Ltd., BioGaia AB, Procter & Gamble, Now Foods, DSM-Firmenich, Kemin Industries, Chr. Hansen Holding A/S, Evonik Industries and others.

Growth Forecast Projected:

The Global Probiotics and Gut Health Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Probiotics and Gut Health Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Product: Probiotic Foods & Beverages, Yogurt, Kefir, Kombucha, Sauerkraut, Kimchi, Miso, Others, Dietary Supplements, Animal Feed Probiotics

➥ By Ingredient: Lactobacillus, Bifidobacterium, Streptococcus, Others

➥ By Form: Capsules, Tablets, Powders, Liquid, Others

➥ By End-User: Human, Infant, Children, Adults, Seniors, Animals, Livestock Animals, Cattle, Poultry, Swine, Horses, Others, Companion Animals, Dogs, Cats, Others

Regional Analysis for Probiotics and Gut Health Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Probiotics and Gut Health producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Probiotics and Gut Health revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Probiotics and Gut Health Market?

A: In 2024, the Probiotics and Gut Health Market was valued at US$ 7.45 billion, reflecting its strong industry presence.

Q2: How large is the Probiotics and Gut Health Market expected to be by 2031?

A: By 2032, industry forecasts suggest the Probiotics and Gut Health Market will grow to around US$ 15.35 billion , demonstrating significant expansion.

Q3: What is the growth rate of the Probiotics and Gut Health Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 9.46% during the forecast period from 2025 to 2032.

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