United States Stevia Market to hit US$ 1.4 Billion by 2031 | Top Companies - DSM, PureCircle, GLG Tech/Cargill

"The Global Stevia Market reached US$ 750 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 1.4 billion by 2031. The market is growing at a CAGR of 8.2% during the forecast period 2024-2031." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In September 2025, Cargill expanded its stevia production line with a high-purity liquid stevia concentrate for beverages and food applications. The product emphasizes zero-calorie sweetness and clean-label appeal. Early adoption shows strong uptake among beverage manufacturers and health-conscious consumers.

✅ In August 2025, Ingredion launched a new stevia-based sweetener blend optimized for bakery and dairy products. The platform combines natural sweetness with improved stability and taste. Initial deployments highlight growing adoption and positive consumer response.

✅ In July 2025, PureCircle introduced next-generation stevia extracts with enhanced solubility and flavor profile for global beverage brands. The technology targets sugar reduction without compromising taste. Early trials report high product acceptance and repeat usage.

✅ In June 2025, Tate & Lyle expanded its stevia extract portfolio for functional foods and nutraceuticals. The initiative emphasizes sustainable sourcing and consistent quality. Pilot programs indicate strong manufacturer interest and market traction.

Japan: Recent Industry Developments

✅ In September 2025, Morinaga & Co. launched high-purity stevia sweeteners for beverages and confectionery products. The product focuses on natural sweetness and low-calorie benefits. Early adoption shows strong interest among health-conscious consumers.

✅ In August 2025, Ajinomoto introduced stevia-based sweetener blends optimized for traditional Japanese beverages and desserts. The platform emphasizes taste stability and clean labeling. Initial deployments highlight positive market feedback and growing demand.

✅ In July 2025, Nichirei Foods expanded its stevia extract usage in functional food products targeting sugar reduction. The initiative integrates natural sweeteners with enhanced flavor profiles. Early trials report improved consumer acceptance and repeat purchases.

✅ In June 2025, Meiji Co. partnered with local farmers to source sustainable stevia for beverages and snacks. The project focuses on eco-friendly cultivation and high-quality extracts. Pilot programs indicate strong adoption and favorable market response.

Stevia Market: Drivers

The stevia market is experiencing rapid growth due to rising consumer demand for natural, low-calorie sweeteners as a healthier alternative to sugar. Increasing awareness about obesity, diabetes, and other lifestyle-related health issues is driving adoption across beverages, bakery, confectionery, and dairy products. Technological advancements in stevia extraction and formulation are improving taste, solubility, and stability, enhancing its application in diverse food and beverage products. The growing trend of clean-label, plant-based, and functional foods is further boosting market demand. Expanding distribution channels, including supermarkets, health stores, and e-commerce platforms, are increasing product accessibility to consumers.

Rising investments by food and beverage manufacturers in sugar reduction and reformulation strategies are supporting stevia market growth. Regulatory approvals and endorsements for natural sweeteners in key regions are encouraging widespread adoption. Increasing use of stevia in dietary supplements, nutraceuticals, and wellness products is creating new application avenues. Collaboration between producers, food scientists, and ingredient suppliers is driving innovation and product diversification. Overall, health-conscious consumer trends, technological improvements, and expanding applications are propelling sustained growth in the global stevia market.

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Stevia Market: Major Players

DSM, PureCircle, GLG Tech/Cargill, Tate & Lyle, ADM, Evolva Holding SA, Ingredion Incorporated, Sunwin Stevia, S&W Seed Company, PyureBrands LLC.

Segment Covered in the Stevia Market:

➥ By Form: Liquid, Powder, Leaf

➥ By Application Type: Beverages, Food Products

➥ By Extract: Crude Extract, Highly Pure Extract

Research Process:

Both primary and secondary data sources have been used in the Stevia Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Stevia Market Research Industry:

➠ Who leads the Stevia industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Stevia market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Stevia market growth?
➠ What are the dominant sales and distribution strategies in the Stevia industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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