United States Wearable Fitness Devices Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Wearable Fitness Devices market to grow at a high CAGR Of 17.3% during the forecast period 2023- 2030.

Key Development:

United States: Recent Industry Developments

✅ In September 2025, Whoop launched its 5.0 and MG wearables, offering a 7% smaller design and 14-day battery life. These devices include features like Healthspan, ECG screening, and blood pressure insights, aiming to enhance users' healthspan.

✅ In September 2025, Meta introduced the Oakley Meta Vanguard smart glasses, priced at $499. Designed for athletes, they offer real-time training stats, a centered action camera, and integration with fitness platforms like Garmin and Strava.

✅ In September 2025, Amazon acquired Bee, a startup specializing in AI-powered wearable bracelets. Bee's $50 device records daily conversations and uses AI to generate to-do lists and reminders, marking Amazon's entry into the AI hardware space.

Japan: Recent Industry Developments

✅ In August 2025, Wearable Devices Ltd. announced a collaboration with leading Japanese electronics companies to integrate their neural sensor technology into a range of consumer electronics. This partnership aims to enhance touchless control capabilities across various devices.

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Wearable Fitness Devices are electronic gadgets worn on the body, such as smartwatches, fitness bands, and heart rate monitors, that track physical activity, health metrics, and wellness data. They enable users to monitor steps, sleep, heart rate, and calories burned, promoting healthier lifestyles, personalized fitness, and data-driven health insights.

Recent Mergers and Acquisitions

United States: Recent M&A in Wearable Fitness Devices

✅ In July 2025, Amazon acquired Bee, a startup specializing in AI-powered wearable bracelets. Bee's $50 device records daily conversations and uses AI to generate to-do lists and reminders, marking Amazon's entry into the AI hardware space.

✅ In Q1 2025, M&A activity in MedTech, devices, digital health, and wearables surged, with 24 deals valued at $8.1 billion, including $7.6 billion in upfront cash. This consolidation trend is driven by stabilizing valuations and revived IPOs.

✅ In May 2025, Glooko acquired Monarch Medical Technologies to expand its diabetes management offering. This move reflects the industry's trend towards consolidating offerings due to customer fatigue from too many vendors and integration issues between disparate AI systems.

Key Players:

=> Apple Inc.; Fitbit Inc.; Samsung Electronics; Sony Corporation; Garmin Ltd.; Fossil Group; Google Inc; Jawbone; TomTom International BV and Xiaomi Technology Co.

Growth Forecast Projected:

The Global Wearable Fitness Devices Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Wearable Fitness Devices Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Device Type: Smartwatches, Fitness Bands, Others

➥ By Application: Pedometer, Heart Rate Monitor, Daily Activity Tracker, Sleep Tracking, Others

➥ By Distribution Channel: E-Commerce, Retail Stores

Regional Analysis for Wearable Fitness Devices Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Wearable Fitness Devices producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Wearable Fitness Devices revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

Q: What is the growth rate of the Wearable Fitness Devices Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 17.3% during the forecast period from 2024 to 2031.

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