WeSalute Calls for Year-Round Recognition with Military Discounts Everyday, Not Just on Veterans Day

Image: https://www.globalnewslines.com/uploads/2025/09/1758895484.jpg

WeSalute, USA.

Organization highlights the importance of daily respect, secure benefits, and trusted community connections for military veterans and families.
WeSalute, a Public Benefit Corporation ("PBC") founded in September, 1999 by two former Wall Street executives with a socially-responsible mission, Scott Higgins and his spouse and CEO Lin Higgins today called for a renewed focus on recognizing our service members' contributions to the safety and and security of our country every day - not just on Veterans Day.

"In the past, showing our gratitude for our current and former service members has been tied to a single day of events, with perhaps a few restaurant discounts on Veterans Day," said Scott Higgins, former U.S. Army officer and Chair of WeSalute, "but the truth is, everyday matters in the lives of those who serve. They serve us every day of the year, so their service deserves recognition and a real thank you year-round-not just once a year- with exclusive military discounts for the pharmacy run, booking the airline ticket, or making the online tech purchase."

WeSalute's call to action comes as active duty and military veterans face unique challenges. Service members are three times more likely than civilians to be targets of scams and identity theft, making trust and security critical when accessing benefits. Since its founding, WeSalute has issued millions of secure IDs, protecting veterans and their families from fraud while connecting them to exclusive, verified military discounts.

The organization emphasized the importance of building trusted partnerships with companies committed to honoring service in meaningful ways. "It's not about chasing every brand," Lin Higgins added. "It's about finding partners who truly want to say thank you with exclusive military benefits everyday. One trusted partnership can have an impact in delivering daily recognition for decades - just like our first airline discount we forged in 2004 with Continental, now United, that continues today."

For more than 25 years, WeSalute has led the way in creating military discounts that are not only offered on Veterans Day, but also everyday, enhancing the lives of service members and their families 365 days a year. With proven success in creating long-term, trusted partnerships, the organization is calling on brands that sincerely want to make a difference - and seek to be successful at it - to join them. "We know what produces the best results, because we've done it for decades," Higgins said. "If your company truly wants to honor and recognize the value of service with a special military discount, there's no better way to do it than with WeSalute."

Today, WeSalute delivers recognition to over 3 million members who engage on its trusted platform with everyday benefits from leading travel-industry providers and top retail brands. WeSalute is also broadening the recognition and delivering of everyday rewards to others who serve in our communities to ensure our safety and well-being, such as first responders, including police,firefighters and EMTs, nurses and other medical professionals, as well as teachers.

Why This Matters

*
More than 20 million Americans belong to the military community of active duty and military veterans, but the greater community is three-to-four times larger when you include their immediate family members, who serve and sacrifice alongside them.

*
Adding new service groups to this community will allow for greater recognition of the over 100 million Americans who are committed to being in service to others's safety and wellbeing.

*
According to the scammers frequently target servicemembers, veterans, and military families [https://www.ftc.gov/reports/consumer-sentinel-network->most recent data from the FTC, military members are 76% more likely to report fraud than their civilian counterparts and



This release was published on openPR.