United States Internet of Things (IoT) in Agriculture Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Internet of Things (IoT) in Agriculture Market reached US$ 31.10 billion in 2023 and is expected to reach US$ 83.26 billion by 2031, growing with a CAGR of 13.1% during the forecast period 2024-2031.

Recent Mergers and Acquisitions:

United States:

✅ In Sep 2025, Sensei Farms (U.S.), backed by Larry Ellison, acquired ~25 acres in Lockhart, Texas - the former facility of robotics-farming company Iron Ox. While not strictly an IoT-company acquisition, it reflects consolidation of advanced tech + greenhouse/agricultural robotics infrastructure.

✅ In July 2025, FarmHQ secured US$500,000 in investment to expand its IoT-based irrigation tech business; the company serves farms in North America, Mexico, and Australia, aiming to improve automation for center-pivot irrigation systems.

✅ In July 2025, Mitsubishi Corporation (via Cermaq) agreed to a US$1 billion acquisition of salmon farms from Norway's Grieg Seafood. This deal is more in aquaculture than agriculture IoT, but shows trends of large foodtech/animal-farming consolidation (which often involves IoT for monitoring, etc.).

✅ In June 2025, Orchard Robotics raised US$22 million in a Series A funding round to scale its AI + IoT camera systems for farms; the platform captures images from moving tractors to monitor crop health, yield, and growth stages across tree and vine crops.

✅ In June 2025, the U.S. precision agriculture and smart field equipment segments saw US$1.82 billion in deal value over 12 months, with significant growth in robotics and precision tools despite overall AgTech capital pressures.

✅ In January 2025, Bonsai Robotics closed US$15 million in Series A funding to build autonomous machines using vision-based IoT and robotics to harvest tree crops such as almonds, addressing labor shortages in agriculture.

Japan:

✅ In July 2025, Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) certified multiple development and supply plans under the "Law for Promoting the Use of Smart Agriculture Technology for Increased Agricultural Productivity," enabling broader deployment of robotics, sensors, IoT, and AI in Japanese agriculture.

✅ In May 2025, NTT Corporation and Hokkaido University demonstrated remote farming using their next-generation low-latency network IOWN APN at Expo 2025; operators in Osaka remotely controlled a tractor located 1,200 km away in Hokkaido via IoT, mixed reality, and digital twin tools.

✅ In April 2025, a field study in central Japan applied a low-cost GNSS + IoT solution to collect automated work records such as trajectories and implement usage from legacy farming machinery, enabling precision agriculture in paddy fields.

✅ In January 2025, OPTiM Corporation held its "Smart Agriculture Service 2025" event, showcasing its drone spraying DX service, "Pinpoint Time Spraying (PTS)," which used IoT, drones, and digitalization to optimize pest control over ~26,000 hectares in FY2024, reducing the workload for pest control associations and cooperatives.

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IoT in Agriculture refers to the use of connected sensors, devices, and data analytics to monitor and manage farming operations. It enables precision farming, real-time soil and crop monitoring, automated irrigation, and predictive analytics, improving yield, resource efficiency, sustainability, and overall farm productivity.

Key Players:

=> IBM Corporation, Groupe X-TELIA Inc., Arable, Fujitsu Limited, BASF SE, Murata Manufacturing Co., Ltd., Avanijal Agri Automation Pvt. Ltd, Cropin Technology Solutions Pvt Ltd, SAP SE and Semios.

Growth Forecast Projected:

The Global Internet of Things (IoT) in Agriculture Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Internet of Things (IoT) in Agriculture Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Type: Small Farms, Mid-Sized Farms, Large Farms

➥ By Component: Hardware, Software

➥ By Application: Precision Aquaculture, Precision Farming, Precision Livestock, Precision Forestry, Others

Regional Analysis for Internet of Things (IoT) in Agriculture Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Internet of Things (IoT) in Agriculture producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Internet of Things (IoT) in Agriculture revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Internet of Things (IoT) in Agriculture Market?

A: In 2023, the Internet of Things (IoT) in Agriculture Market was valued at US$ 31.10 billion, reflecting its strong industry presence.

Q2: How large is the Internet of Things (IoT) in Agriculture Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Internet of Things (IoT) in Agriculture Market will grow to around US$ 83.26 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Internet of Things (IoT) in Agriculture Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 13.1% during the forecast period from 2024 to 2031.

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