Archies Launches Daughter's Day Campaign - 'Beti, Taufa Khushiyo Ka'

Archies has launched a special Daughter's Day campaign, "Beti, Taufa Khushiyo Ka," to celebrate daughters as treasures of joy and love. The initiative includes exclusive collaborations, such as an interactive giveaway contest with Blue Heaven, and on-ground activities to capture heartfelt family stories, encouraging families to express affection through thoughtful gifts.

Archies, the brand that has been synonymous with love, emotions, and heartfelt gifting for decades, has launched a special campaign titled "Beti, Taufa Khushiyo Ka" to celebrate Daughter's Day in a truly memorable way.

This unique initiative celebrates daughters as the real treasures of every household, the bearers of joy, pride, and love. Through this campaign, Archies aims to highlight the invaluable role daughters play in nurturing families and bringing happiness into everyday life, while also offering families a chance to express their affection through meaningful gestures and thoughtful gifts.

The campaign unfolds across multiple touchpoints, from exclusive brand collaborations to engaging on-ground activities - creating a perfect blend of digital, experiential, and lifestyle moments.

One of the highlights of the campaign is Archies' collaboration with Blue Heaven, where the two brands come together to host an interactive giveaway contest. Families and individuals participating in the contest will stand a chance to win exclusive hampers from Archies and Blue Heaven, making Daughter's Day celebrations extra special.

Moving beyond digital screens, Archies is also creating memorable experiences with on-ground fun interactions. Parents will be invited to share candid stories, participate in light-hearted pranks, and talk about the joy their daughters bring to their lives. These moments, filled with laughter, nostalgia, and heartfelt emotions, will be captured to reflect the very essence of the campaign - that daughters are indeed the true gifts of happiness.

Speaking about the campaign, Varun Moolchandani, Executive Director, Archies, said, "Daughters are truly the treasures of every family, filling our lives with immense joy, pride, and love. At Archies, we believe that every bond deserves to be celebrated, and Daughter's Day gives us the perfect opportunity to honor this special relationship. With Beti, Taufa Khushiyo Ka, we want to inspire families to pause, reflect, and celebrate the bond they share with their daughters. This campaign is not just about gifting-it is about creating lasting memories and cherishing those heartfelt connections that define who we are."

With Beti, Taufa Khushiyo Ka, Archies once again reaffirms its role as a brand that goes beyond products and gifting, by championing the celebration of relationships. This Daughter's Day, Archies invites everyone to explore its thoughtfully curated collection of gifts - from trendy keepsakes to timeless tokens of love - available across Archies stores and online, making it easier than ever to express emotions in a way that is both personal and memorable.

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ChatGPT said:

Archies Limited, founded in 1979 and headquartered in New Delhi, is one of India's most recognized gifting and social expression brands. Best known for popularizing greeting cards in the 80s and 90s, the company has since diversified into gifts, stationery, soft toys, décor, personalized items, chocolates, and even beauty and personal care. With over 200 exclusive outlets, franchise stores across multiple cities, and its e-commerce platform archiesonline.com, Archies follows an omnichannel strategy-retail stores, online marketplaces, and quick-commerce tie-ups with Blinkit, Zepto, and Swiggy Instamart. While the decline in greeting card demand posed challenges, the brand continues to evolve, focusing on personalized gifting, festive collections, and international expansion into regions like the Middle East, UK, and Southeast Asia.

This release was published on openPR.