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Embedded Finance Industry Outlook 2025-2029: Market Set to Cross $206.98 Billion Milestone
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.How Large Will the Embedded Finance Market Size By 2025?
The magnitude of the embedded finance market has seen an immense increase in recent times. Its size, expected to escalate from $77.64 billion in 2024, is projected to reach $94.42 billion in the succeeding year with a compound annual growth rate (CAGR) of 21.6%. This escalation in the past has been the result of various factors such as the surge in customer demand for convenience, the expansion of e-commerce, increased investment in open banking frameworks, enhanced consumer confidence in non-banking platforms, an increase in the usage of digital wallets and contactless payments, and a rise in the requirement for immediate credit and micro-lending options.
How Big Is the Embedded Finance Market Size Expected to Grow by 2029?
The market size for embedded finance is projected to witness a tremendous surge in the coming years, reaching $206.98 billion by 2029 with a compound annual growth rate (CAGR) of 21.7%. This anticipated expansion during the forecast period can be linked to the rise in digital transformation, growing preference for online payment solutions, heightened smartphone usage, increased call for on-demand insurance offerings, and heightened adoption of real-time data analytics. Key trends for the forecast duration encompass payment gateways powered by technology, proliferation of insurance-as-a-service models, incorporation of financial application programming interfaces, advancements in micro-investing platforms, and the creation of tools promoting financial literacy.
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Which Key Market Drivers Powering Embedded Finance Market Expansion and Growth?
The growth of the embedded finance market is predicted to surge due to the rising popularity of online payment services. Online payment services are digital channels or mechanisms that allow both individuals and companies to securely and efficiently transfer money via the internet. Their popularity is mainly attributed to their convenience, quickness, and the capability to execute safe transactions at any time and place. By incorporating financial operations directly into digital platforms, embedded finance enhances online payment services and improves the user experience. It makes transactions easy, decreases friction, and provides smooth payment solutions, thereby making purchases efficient for customers and easier to manage for businesses. As an example, UK Finance, which is a financial services company based in the UK, revealed in July 2024 that 62% of UK adults used online banking in 2023, and 60% utilized banking services through mobile applications. Consequently, the growing popularity of online payment services is fuelling the expansion of the embedded finance market.
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What Trends Will Shape the Embedded Finance Market Through 2029 and Beyond?
A key trend in the embedded finance market is the development of innovative platforms by major companies, with an emphasis on comprehensive fintech systems that can simplify payment solutions and elevate customer experiences. Comprehensive fintech platforms are digital, integrated frameworks that offer a spectrum of financial services, from payments and lending to insurance, investment management, and banking, all contained within a single, efficient system. One such example is Atelio by FIS, launched in May 2024 by Fidelity Information Services, a US-based financial services firm. This platform is designed to be used by financial institutions, businesses, and software developers and provides an inclusive embedded finance platform with straightforward application programming interfaces (APIs). These APIs allow businesses and financial institutions to embed services like deposit collection, money movement, card issuance, lending, and know your customer (KYC) onboarding directly into their products. Not only does the platform offer strong security and regulatory compliance, it also provides tools that are easy for developers to use. This facilitates the quick deployment of tailor-made financial solutions while capitalizing on FIS's vast technological expertise and know-how.
What Are the Emerging Segments in the Embedded Finance Market?
The embedded financemarket covered in this report is segmented -
1) By Type: Embedded Payment, Embedded Lending, Embedded Investment, Embedded Insurance, Embedded Banking
2) By Business Model: Business-To-Business, Business-To-Consumer, Business-To-Business-To-Business, Business-To-Business-To-Consumer
3) By End-User: Retail, Healthcare, Logistics, Manufacturing, Travel And Entertainment, Other End-users
Subsegments:
1) By Embedded Payment: In-App Payments, Checkout Financing, Buy Now, Pay Later, Payment Application Programming Interfaces For E-commerce, Point-Of-Sale Financing
2) By Embedded Lending: Consumer Loans, Small And Medium-Sized Enterprises Lending, Paycheck Advance And Salary Loans, Student Loans Integration, Invoice Financing
3) By Embedded Investment: Robo-Advisory Services, Stock And Exchange-Traded Fund Trading, Crypto Investment Platforms, Micro-Investing, Retirement Planning Tools
4) By Embedded Insurance: Life Insurance, Health Insurance, Auto Insurance, Travel Insurance, Product Warranty And Protection Plans
5) By Embedded Banking: Checking And Savings Account Integration, Debit And Prepaid Card Issuance, Direct Deposit Services, Mobile Banking Tools, Expense Tracking And Budgeting Features
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Who Are the Global Leaders in the Embedded Finance Market?
Major companies operating in the embedded finance market are State Bank of India, eBay Inc., Adyen N.V., Cybrid Technology Inc., Stripe Inc., Finastra Group Holdings Limited, Green Dot Corporation, Affirm Holdings Inc., Paytm, ?Thoughtworks, Marqeta Inc., Q2 Holdings Inc., Xendit Inc., Zopa Bank Limited, Plaid Inc., Qover SA/NV, Transcard LLC, Lendflow Inc., Walnut Insurance Inc., SoFi Technologies Inc.
Which are the Top Profitable Regional Markets for the Embedded Finance Industry?
North America was the largest region in the embedded finance market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the embedded finance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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