Women Health and Beauty Supplements Market Size, Share, Growth and Forecast 2024-2031: Rising Demand for Collagen, Herbal Extracts, and Preventive Healthcare | Bayer AG, The Nature's Bounty Co, Suntory Holdings Ltd

Women Health and Beauty Supplements Market is valued at a significant CAGR during the forecast period (2024-2031). As per DataM Intelligence Database.

This market includes nutritional supplements formulated to support women's health, beauty, and wellness needs. Popular products include vitamins, minerals, collagen, and herbal extracts. Increasing awareness of preventive healthcare and anti-aging solutions is fueling demand. Personalized nutrition and beauty-from-within trends are gaining popularity. Rising disposable incomes and lifestyle changes are boosting spending on premium supplements. E-commerce platforms are further expanding product accessibility and consumer reach.

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☛ Women Health and Beauty Supplements Market Recent Developments 2025:

United States: Recent Industry Developments

✅ In August 2025, HUM Nutrition launched a new women-focused supplement line with probiotics and adaptogens targeting hormonal balance and skin health. The range was released through Sephora and online platforms to expand its direct-to-consumer footprint.

✅ In July 2025, Nestlé Health Science invested in the expansion of its women's wellness portfolio by acquiring a stake in a U.S.-based supplement startup specializing in prenatal and postnatal nutrition. This move strengthens its position in personalized nutrition.

✅ In June 2025, GNC introduced its upgraded women's beauty supplement series under the "GNC Women's Ultra" brand. The new formulations feature collagen blends, biotin, and botanical extracts aimed at supporting hair, skin, and nail health.

Japan: Recent Industry Developments

✅ In August 2025, FANCL Corporation unveiled its "Beauty & Wellness for Women" supplement series, combining antioxidants and herbal ingredients. The launch targets aging concerns among women in their 30s and 40s, aligning with Japan's growing anti-aging market.

✅ In July 2025, Shiseido announced an R&D investment in women's health supplements integrating beauty-from-within concepts. The initiative focuses on collagen peptides and advanced delivery systems to enhance absorption and efficacy.

✅ In May 2025, Otsuka Pharmaceutical expanded its nutraceutical offerings with a new women's health supplement line centered on bone density and cardiovascular health. The products are being rolled out across pharmacies and e-commerce platforms in Japan.

☛ Women Health and Beauty Supplements Market Trends:

The women's health and beauty supplements market is growing as consumers prioritize preventive healthcare, hormonal balance, and beauty-from-within solutions. Rising awareness about nutrition's role in skin, hair, and reproductive health is fueling demand.

E-commerce platforms and personalized supplement offerings are boosting accessibility and adoption. The rise of clean-label, plant-based, and collagen-based supplements is shaping new product innovations tailored to women's needs.

☛ Women Health and Beauty Supplements Market Competitve Landscape:

Heralife International of America Inc, GNC Holdings Inc, Bayer AG, The Nature's Bounty Co, Suntory Holdings Ltd, Taisho Pharmaceuticals Co Ltd, Pharmavite LLC, Blackmores, Asahi Group Holdings, Usana Health Sciences, Nu Skin Enterprises, BY-Health Co Ltd, Revital Ltd, The Himalaya Drug Company and Amway.

Research Methodology

We follow a hybrid research approach, combining qualitative insights with rigorous quantitative analysis to deliver reliable and comprehensive market intelligence. Our process begins with extensive secondary research, drawing on trusted industry reports, proprietary databases, and credible market sources. This is then reinforced through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Women Health and Beauty Supplements Market:

By Ingredient: Vitamins & Minerals | Botanical | Proteins & Amino Acids

By Application: Beauty | Women Health

By Consumer Group: Prenatal & Postnatal | Premenstrual Syndrome | Menopause

By Products: Cream | Pills | Capsules | Face Wash | Serums | Protein Drinks

By End User: Hypermarkets/Supermarkets | Health & Beauty Retail Stores | Drug Stores | Online Pharmacies | E-Commerce Sites

☛ This Report Includes:

✔ Comprehensive go-to-market strategies with actionable insights.

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✔ Deep-dive analysis into development trends, competitive landscape, supply-demand dynamics, YoY growth, benchmarking, vendor mapping, market access, and overall progress.

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✔ Identification of niche segments and high-growth regions presenting strong opportunities.

✔ Accurate regional forecasts using both top-down and bottom-up approaches.

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☛ Regional Analysis for Women Health and Beauty Supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

☛ Frequently asked questions:

➠ What is the global sales, production, consumption, import, and export value of the Women Health and Beauty Supplements Market?
➠ Who are the key global manufacturers, and what is their operational performance?
➠ What are the major opportunities and threats in the global Women Health and Beauty Supplements Market?
➠ Which product types or end-users show the most growth potential and market share?
➠ What challenges and constraints are impacting the Women Health and Beauty Supplements Market?
➠ What sales, marketing, and distribution channels are used globally?

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