Global Air Fresheners Market Projected to Grow at 6.9% CAGR, Reaching $18.76 Billion by 2029

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What Will the Air Fresheners Industry Market Size Be by 2025?
In recent years, there has been a robust growth in the size of the air fresheners market. Projections indicate that its value will increase from $13.47 billion in 2024 to $14.36 billion in 2025, marking a compound annual growth rate (CAGR) of 6.6%. This surge in the historical period can be tied to factors such as a heightened demand for air care and related concerns, a boom in car sales, a rise in pet ownership, an expanding demand for upscale lifestyles and luxury, and growing environmental concerns.

What's the Long-Term Growth Forecast for the Air Fresheners Market Size Through 2029?
Over the foroming years, a robust rise is anticipated in the air freshener market size, which is projected to reach $18.76 billion by 2029, propelled by a compound annual growth rate (CAGR) of 6.9%. Several factors contributing to this upturn during the forecast period include escalating cognizance of indoor air pollution, expansion of family sizes, heightened focus on health and wellness among consumers, advances in urbanization, and an augmenting demand for natural and organic air fresheners. Noteworthy trends during this period will encompass smart home technology, the transition towards refillable and reusable packaging solutions, the evolution of novel fragrance technologies, environmentally friendly formulations, and the move towards customization and personalization.

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What Are the Key Growth Drivers Fueling the Air Fresheners Market Expansion?
The escalating levels of contaminated air are projected to boost the expansion of the air freshener market. The term 'pollutants in the air' pertains to any detrimental substances or particulates in the Earth's atmosphere that negatively impact human health, the environment, or the climate. The rise in air pollution is a result of factors like industrialization, urbanization, transportation, waste disposal, and fossil fuel combustion. Air fresheners help mask undesirable smells and enhance indoor air quality, but they also contribute to domestic air pollution by emitting volatile organic compounds (VOCs) and secondary pollutants. For instance, in April 2023, as reported by the US-based news entity, Cable News Network, the count of Americans residing in areas with failing daily pollution grades rose from 63 million in 2022 to 64 million in 2023. Hence, the escalating level of pollutants in the air is stimulating the growth of the air freshener market.

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What Are the Key Trends Driving Air Fresheners Market Growth?
Significant enterprises in the air fresheners market are concentrating on the creation of innovative items, including cabin filter air freshener, to cater to consumer evolution and spur growth within the air fresheners sector. The cabin filter air freshener is a subtle and innovative item designed to attach onto a cabin air filter's pleats, systemically releasing a nature-inspired scent throughout the car's interior whenever the climate control is used. A case in point is when Premium Guard Inc., a US-based air freshener company, introduced PureFLOW cabin air fresheners for cars in March 2022. This offering presents a significant stride in the air fresheners domain, fulfilling the increasing need for durable fragrance solutions in the auto industry and enriching the consumers' driving experience. The freshener uses slow-release technology for up to 90 days of scent and is compatible with all cabin air filter brands. Moreover, this freshly introduced cabin air freshener important incorporates an odor-neutralizing feature that maintains fresh and clean air throughout the car's cabin.

How Is the Air Fresheners Market Segmented?
The air freshenersmarket covered in this report is segmented -

1) By Product Type: Sprays, Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Other Product Types
2) By Types Of Customers: Individual, Enterprise
3) By Distribution Channels: Hypermarkets Or Supermarkets, Retail Stores Or General Stores, Pharmacies, Online Markets, Other Distribution Channels
4) By Application: Households, Corporate Offices, Automotive, Residential, Other Applications

Subsegments:
1) By Sprays: Aerosol Sprays, Non-Aerosol Sprays
2) By Aerosols: Pressurized Aerosols, Non-Pressurized Aerosols
3) By Electric Air Fresheners: Plug-In Air Fresheners, Diffusers
4) By Gel Air Fresheners: Solid Gel Air Fresheners, Liquid Gel Air Fresheners
5) By Candle Air Fresheners: Scented Candles, Unscented Candles
6) By Other Product Types: Air Freshener Beads, Oil-Based Air Fresheners, Natural Air Fresheners

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Which Companies Are Leading the Charge in Air Fresheners Market Innovation?
Major companies operating in the air fresheners market report are Godrej Consumer Products Limited; The Procter & Gamble Company; Dollar Tree Inc; Henkel AG & Co. KGaA; Reckitt Benckiser Group PLC; S. C. Johnson & Son Inc.; Newell Brands Inc; Amway Corp.; Sealed Air Corporation; Co. Inc.; Energizer Holdings Inc; Dabur India Ltd; Kobayashi Healare Co. Ltd.; The Yankee Candle Company Inc; Jelly Belly UK; S.T. CORPORATION; Rexair LLC; Farcent Enterprise Co. Ltd; Car-Freshener Corporation; Fresh Products LLC; ABC Compounding Co. Inc; Beaumont Products Inc; Scott's Liquid Gold Inc; Enviroscent Inc.; Air Delights Inc; Aromate Industries Co. Ltd.; Air-Scent International

Which Regions Are Leading the Global Air Fresheners Market in Revenue?
Europe was the largest region in the air fresheners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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