United States Digestive Health Supplements Market 2025 | Growth Drivers, Competitive Insights & Investment Opportunities

Market Size and Growth

The Global Digestive Health Supplements Market is expected to grow at a CAGR of 6.92% during the forecasting period (2024-2031).

Recent Digestive Health Supplements:

United States:

✅ August 2025: Nestlé Health Science acquired a U.S.-based probiotic startup specializing in gut health formulations, strengthening its portfolio in digestive wellness and supporting clinical research and innovation in probiotic supplements.

✅ June 2025: Danone acquired The Akkermansia Company, obtaining the proprietary Akkermansia muciniphila MucT strain to reinforce gut barrier health and enhance its offerings in next-generation biotic science

✅ March 2025: LifeVantage, a supplement-focused multilevel marketing firm, acquired LoveBiome, another MLM that concentrates on gut health products, expanding its reach in the gut health segment.

✅ March 2025: Danone launched an advanced probiotic supplement backed by a $12 million R&D investment, targeting gut microbiome balance and metabolic health.

✅ March 2025: Bioma Probiotics officially launched a supplement combining prebiotics, probiotics, and postbiotics to support digestion, reduce bloating, and boost mood naturally.

Japan:

✅ April 28, 2025: Japan introduced new probiotic regulations, enhancing quality control and safety standards for probiotic and postbiotic products.

✅ February 25, 2025: ADM and Asahi Group signed an exclusive distribution agreement for Lactobacillus gasseri CP2305, a postbiotic designed to support stress, mood, and sleep.

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Digestive Health Supplements are dietary products containing probiotics, prebiotics, enzymes, fibers, or herbal extracts that support gastrointestinal function. They help maintain gut microbiota balance, improve digestion, reduce bloating, and enhance nutrient absorption, promoting overall digestive wellness and long-term gut health.

Key Players:

-> Herbalife International of America Inc, Alimentary Health Limited, Pfizer Inc., Bayer AG, Koninklijke DSM N.V, Nature's Bounty, NOW Foods, Procter & Gamble, Amway, Otsuka Pharmaceutical Co. Ltd.

Growth Forecast Projected:

The Global Digestive Health Supplements Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Digestive Health Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Type: Probiotics, Prebiotics, Enzymes, Fulvic Acid, Others
➥ By Product Form: Powder, Tablet, Capsules, Liquid, Others
➥ By Distribution Channel: Pharmaceuticals/Drug Stores, Specialty Stores, Supermarkets/Hypermarkets,

Regional Analysis for Digestive Health Supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Digestive Health Supplements producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Digestive Health Supplements revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

Q: What is the growth rate of the Digestive Health Supplements Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.92% during the forecast period from 2024 to 2031.

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