United States Household Cleaning Products Market 2025 | Investment Trends, Growth Drivers & Competitive Insights

Market Size and Growth

Household Cleaning Products Market is forecast to reach at a high CAGR during the forecast period (2024-2031).

Recent Mergers and Acquisitions:

United States:

✅ In September 2025, Method, an eco-friendly cleaning brand, launched its first-ever haircare line, including shampoos and conditioners free from sulfates, parabens, silicones, and dyes. The products are available at major retailers, priced at £6.50 each.

✅ In August 2025, Unilever introduced Cif Infinite Clean, a probiotic cleaning spray that continues to clean for several days after application. The product is safe for pets and children, aligning with Unilever's strategy to innovate in the €40 billion global homecare market.

✅ In June 2025, Reckitt agreed to sell its Essential Home cleaning products division, including brands like Cillit Bang and Air Wick, to Advent International for up to $4.8 billion. Reckitt plans to return approximately $2.2 billion of the proceeds to shareholders through a special dividend.

Japan:

✅ In July 2025, Kao Corporation launched a new line of eco-friendly cleaning products under its "Attack" brand, featuring biodegradable ingredients and recyclable packaging. The initiative aims to cater to the growing demand for sustainable household products in Japan.

✅ In June 2025, Lion Corporation introduced a smart cleaning device that integrates with home ecosystems, allowing users to monitor and control cleaning schedules via a mobile app. This innovation reflects the trend towards automation in cleaning processes in Japan.

✅ In May 2025, P&G Japan expanded its product portfolio by launching a new line of laundry detergents formulated with natural ingredients. The move aligns with consumer preferences for non-toxic and eco-friendly cleaning solutions in the Japanese market.

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Household Cleaning Products are formulations designed to clean, disinfect, and maintain hygiene in homes, including surfaces, kitchens, bathrooms, fabrics, and floors. They help remove dirt, stains, and microbes, ensuring a safe, healthy, and pleasant living environment while catering to consumer needs for convenience and effectiveness.

Key Players:

-> Colgate-Palmolive Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC., Procter & Gamble, and Godrej Consumer Products Limited, among others.

Growth Forecast Projected:

The Global Household Cleaning Products Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Household Cleaning Products Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Type: Laundry Detergents, Surface Cleaners, Dishwashing Products, Toilet Cleaners, Others
➥ By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Sales, Others

Regional Analysis for Household Cleaning Products Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Household Cleaning Products producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Household Cleaning Products revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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