United States Plant-Based Fish Market Insights 2025: FDA Approvals, Sustainable Aquaculture, and Emerging Opportunities for Global Food Companies Like Nestlé S.A., Good Catch Foods LLC, Ocean Hugger Foods Inc.

Plant-Based Fish Market Size reached US$ 193.12 million in 2024 and is expected to reach US$ 313.19 million by 2032, growing with a CAGR of 6.23% during the forecast period 2025-2032.

The Plant-Based Fish market involves alternative seafood products made from plant proteins that mimic the taste, texture, and nutritional profile of traditional fish. Demand is driven by environmental concerns, overfishing, and rising vegan and flexitarian diets. Advancements in food technology improve taste, texture, and nutritional value. Market growth is supported by sustainability initiatives and consumer preference for protein-rich alternatives. Expanding retail and foodservice channels further boost adoption.

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☛ Plant-Based Fish Market Recent Developments 2025:

United States: Recent Industry Developments

✅ In July 2025, Steakholder Foods launched its first plant-based white fish kebabs and salmon patties, marking a significant expansion into the alt-seafood market.

✅ In June 2025, Oshi secured national distribution for its plant-based salmon through Sysco, enhancing accessibility across U.S. food service channels.

✅ In June 2025, Wildtype's lab-grown Coho salmon received FDA approval, debuting in Portland restaurants and setting a precedent for cell-cultured seafood.

Japan: Recent Industry Developments

✅ In July 2025, Japanese firms formalized collaboration to expand land-based shrimp farming using recirculating aquaculture systems (RAS), enhancing sustainable seafood production.

✅ In July 2025, a real estate firm backed Japan's first land-based Atlantic salmon farm, aiming to reduce reliance on ocean-based aquaculture.

✅ In July 2025, NH Foods launched plant-based tuna sashimi in Japanese restaurants, offering a sustainable alternative to traditional seafood.

☛ Plant-Based Fish Market Trends:

The Plant-Based Fish Market is witnessing rapid growth as consumers increasingly seek sustainable, eco-friendly, and ethical alternatives to conventional seafood. Rising awareness of overfishing, ocean pollution, and animal welfare concerns is driving demand for plant-based fish products. Innovations in plant-based proteins, algae, and fermentation technologies are enabling the development of products that closely mimic the taste, texture, and nutritional profile of traditional fish.

Technological advancements, such as 3D printing of seafood analogs and cellular fermentation, are enhancing product quality and consumer acceptance. The market is also benefiting from partnerships between startups and established food companies, retail expansion, and increasing availability in restaurants and grocery stores. Additionally, health-conscious consumers seeking low-cholesterol and high-protein alternatives are fueling long-term growth in the plant-based fish sector globally.

☛ Plant-Based Fish Market Competitve Landscape:

Nestlé S.A., Good Catch Foods LLC, Ocean Hugger Foods Inc., The Plant-Based Seafood Co., Sophie's Kitchen Inc., New Wave Foods Inc., Hooked Foods AB, Thai Union Group PCL, Revo Foods GmbH, and Algama Foods SAS.

Research Methodology

We follow a hybrid research approach, combining qualitative insights with rigorous quantitative analysis to deliver reliable and comprehensive market intelligence. Our process begins with extensive secondary research, drawing on trusted industry reports, proprietary databases, and credible market sources. This is then reinforced through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Plant-Based Fish Market:

By Product Type: Plant-based Fish Fillets | Plant-based Fish Sticks | Plant-Based Tuna | Plant-Based Salmon | Others

By Source: Soy Protein | Wheat Protein | Pea Protein | Rice Protein | Mycoprotein | Others

By Packaging Type: Frozen Packaging | Vacuum Packaging | Canned Packaging | Ready-to-Eat (RTE) Packs | Others

By Distribution Channel: Supermarkets/Hypermarkets | Specialty Stores | Online Channel | Others

☛ This Report Includes:

✔ Comprehensive go-to-market strategies with actionable insights.

✔ Unbiased evaluation of overall market performance.

✔ Deep-dive analysis into development trends, competitive landscape, supply-demand dynamics, YoY growth, benchmarking, vendor mapping, market access, and overall progress.

✔ Tailored regional and country-level reports with detailed localized analysis available on request.

✔ Identification of niche segments and high-growth regions presenting strong opportunities.

✔ Accurate regional forecasts using both top-down and bottom-up approaches.

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☛ Regional Analysis for Plant-Based Fish Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

☛ Frequently asked questions:

➠ What is the global sales, production, consumption, import, and export value of the Plant-Based Fish Market?
➠ Who are the key global manufacturers, and what is their operational performance?
➠ What are the major opportunities and threats in the global Plant-Based Fish Market?
➠ Which product types or end-users show the most growth potential and market share?
➠ What challenges and constraints are impacting the Plant-Based Fish Market?
➠ What sales, marketing, and distribution channels are used globally?

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