Phishing Protection Market Recent Technological Developments, Growth, Demand, Opportunities, Future Scope, Key Segments And Forecast To 2028

Phishing Protection Market by Offering (Solutions, Services), Subtype (Email-based Phishing, Non-email-based Phishing), Organization Size, Deployment Mode, Vertical (BFSI, IT & ITeS, Government) and Region - Global Forecast to 2028.
The global Phishing Protection Market [https://www.marketsandmarkets.com/Market-Reports/phishing-protection-market-103391093.html?utm_campaign=phishingprotectionmarket&utm_source=abnewswire.com&utm_medium=paidpr] is expected to grow at a compound annual growth rate (CAGR) of 13.5% from its anticipated USD 2.2 billion in 2023 to USD 4.1 billion by 2028. The market for phishing protection has grown significantly due to the constant and dynamic nature of cyberthreats, especially phishing attacks. Businesses in a variety of sectors need to make larger investments in cutting-edge cybersecurity solutions as cybercriminals use more complex strategies like spear phishing and social engineering. The necessity for complete phishing protection solutions is highlighted by the increasing frequency and severity of phishing attacks, as well as the need to preserve intellectual property and sensitive data while adhering to legal requirements.

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By Deployment Mode, the cloud segment registered the highest growth rate during the forecast period.

The cloud segment is poised to exhibit the most substantial growth rate during the specified period. This trend can be attributed to the increasing adoption of cloud-based solutions in the cybersecurity domain. Organizations recognize the advantages of cloud deployment, including scalability, accessibility, and centralized management, which are crucial in effectively countering the evolving challenges posed by phishing threats. The shift towards remote work and the prevalence of cloud-based communication channels amplify the demand for phishing protection technologies tailored to cloud environments. As businesses prioritize flexibility and efficiency in their cybersecurity strategies, the cloud segment stands out as a focal point for dynamic growth within the phishing protection market.

Based on organization size, the small and medium-sized enterprises segment is to grow at the highest CAGR during the forecast period.

The projection for organization size in the phishing protection market indicates that the small and medium-sized enterprises segment is poised to achieve the highest CAGR during the forecast period. This trend can be attributed to the increasing recognition among SMEs of the imperative to fortify their cybersecurity posture against phishing threats. As cyber threats evolve, SMEs realize the need for specialized and agile solutions tailored to their unique requirements. The growing awareness of the potential risks associated with phishing attacks, coupled with the availability of scalable and cost-effective phishing protection solutions, positions the SME segment for accelerated growth in the dynamic landscape of cybersecurity.

Asia Pacific to grow at the highest CAGR during the forecast period.

During the forecast period, the Asia Pacific region is poised to exhibit the highest CAGR in the phishing protection market. This growth can be attributed to several factors, including the rapid digital transformation across industries, the increasing prevalence of cyber threats, and a heightened focus on cybersecurity measures. As organizations in the Asia Pacific embrace digital technologies and online communication channels, the risk of phishing attacks becomes more pronounced, driving the demand for robust protection solutions. Government initiatives to enhance cybersecurity and the rising awareness of the economic impact of cyber threats contribute to the accelerated adoption of phishing protection measures in the region. The dynamic nature of the cyber threat landscape positions the Asia Pacific market as a key growth area for phishing protection solutions.

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Unique Features in the Phishing Protection Market

Modern phishing solutions use machine learning models trained on huge corpora of malicious and benign messages to spot subtle, novel phishing patterns (tone, phrasing, sender anomalies, request types) that signature lists miss. This enables early detection of zero-day campaigns and targeted spear-phishing by recognizing contextual cues and linguistic hallmarks rather than relying solely on known indicators.

Advanced products automate and enforce email authentication standards (SPF/DKIM/DMARC) and visualize sender identity with BIMI to reduce spoofing. They also provide policy management, quarantine rules, and guided remediation for misconfigured domains-helping organizations both block impersonation and build trust in legitimate mail streams.

Rather than static scanning, leading platforms open suspicious links and attachments in isolated sandboxes or emulate user sessions to observe behavior (payload execution, command-and-control callbacks, credential scraping). This dynamic analysis catches polymorphic malware and weaponized documents that evade static signatures.

By profiling normal user/email behavior-login times, device patterns, typical send/receive partners-solutions can flag anomalous activity (mass outbound mail, unusual forwarding rules, login from new geographies) that indicates account takeover or internal phishing propagation, enabling targeted alerts and conditional access controls.

Major Highlights of the Phishing Protection Market

The phishing protection market is experiencing rapid growth as attackers adopt increasingly advanced techniques such as AI-generated phishing emails, deepfake voice messages, and multi-channel social engineering campaigns. This sophistication is driving organizations to seek smarter, adaptive, and AI-powered solutions to defend against evolving threats.

Sectors such as banking, financial services, healthcare, retail, and government are among the most targeted by phishing attacks due to the sensitive nature of their data. The demand for phishing protection solutions is surging across these industries as they focus on safeguarding customer trust and meeting strict compliance requirements.

With enterprises adopting cloud email solutions like Microsoft 365 and Google Workspace, as well as collaboration tools like Slack and Teams, phishing protection providers are increasingly offering cloud-native integrations. This trend ensures real-time monitoring and protection beyond traditional email gateways.

The market is seeing a strong push toward AI- and ML-driven phishing detection engines combined with global threat intelligence feeds. These technologies allow real-time detection of zero-day phishing attacks, malicious links, and spoofed domains while reducing false positives.

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Top Companies in the Phishing Protection Market

The major players in the phishing protection market are Barracuda (US), Cofense (US), Duocircle (US), Ironscales (Israel), Microsoft (US), Mimecast (UK), OpenText (Canada), Paubox (US), Proofpoint (US), Sophos (UK), Trend Micro (Japan), Trustwave (US), Twilio (US), Virtru (US), Abnormal Security (US), AGARI (US), AppGuard (US), Deepwatch (US), GreatHorn (US), Guardz (US), ImmuniWeb (Switzerland), Inky (US), Redsift (UK), SpyCloud (US), Trustifi (US), Vade (France), Valimail (US), ZeroFOX (US).

Barracuda

Barracuda adopts a multifaceted approach in the phishing protection market, combining innovative technologies with strategic initiatives to address the dynamic nature of cyber threats. The company emphasizes the development of advanced anti-phishing filters, leveraging machine learning and real-time threat intelligence to identify and block phishing attempts proactively. Barracuda's strategies also involve integrating robust email authentication tools, such as DMARC and SPF, verifying sender identities, and mitigating the risks of email spoofing. Barracuda strongly emphasizes user awareness and education, offering comprehensive training programs to empower individuals to recognize and avoid phishing attacks. By continuously refining its solutions and staying ahead of emerging threats, Barracuda is committed to providing organizations with effective and adaptable phishing protection measures, reinforcing its position as a leading player in the cybersecurity landscape.

OpenText

OpenText employs a strategic approach in the phishing protection market, integrating cutting-edge technologies to fortify organizations against evolving cyber threats. The company focuses on delivering advanced solutions within its cybersecurity portfolio, including email security measures designed to combat phishing attacks. OpenText's strategies involve leveraging machine learning and artificial intelligence for real-time threat detection, enabling the identification and mitigation of phishing attempts in emails. The company also emphasizes the importance of comprehensive email encryption and secure communication practices to safeguard sensitive information. By offering a holistic suite of solutions that address various facets of phishing threats, OpenText aims to empower organizations with robust cybersecurity defenses, fostering resilience against the intricate challenges of phishing attacks in the contemporary digital landscape.

Proofpoint

Proofpoint employs a strategic approach in the phishing protection market, positioning itself as a key player in cybersecurity. The company delivers advanced email security solutions, emphasizing phishing protection. Proofpoint's strategies involve the integration of sophisticated threat intelligence and machine learning algorithms to detect and thwart phishing attempts across various communication channels proactively. The company emphasizes a people-centric approach, offering targeted user awareness training to enhance resilience against social engineering tactics. Proofpoint prioritizes the continuous evolution of its solutions to address emerging threats, ensuring organizations have adaptive defenses against the dynamic nature of phishing attacks. By combining technological innovation with a focus on user education, Proofpoint aims to provide comprehensive and effective phishing protection strategies for businesses navigating the complexities of the modern cyber threat landscape.

Paubox

Paubox is a US-based cybersecurity company specializing in email security solutions, particularly for the healthcare industry. The company's products focus on providing secure email communication that complies with healthcare regulations like HIPAA (Health Insurance Portability and Accountability Act). Paubox aims to simplify the process of sending and receiving encrypted emails, allowing healthcare providers and other businesses to communicate securely with patients and clients.

Redsift

Red Sift is a UK-based cybersecurity company specializing in email security and anti-phishing solutions. The company's focus is on helping organizations protect against email-based threats, such as phishing, business email compromise (BEC), and email spoofing. Red Sift uses machine learning and artificial intelligence to provide advanced security features and analytics.

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