United States Plant-Based Chicken Market 2025 | Trends, Forecast & Competitive Insights

Market Size and Growth

Global Plant-Based Chicken Market reached USD 4.5 billion in 2022 and is expected to reach USD 8.3 billion by 2030 growing with a CAGR of 8.1% during the forecast period 2024-2031.

Key Development:

United States: Recent Industry Developments

✅ In July 2025, Eat Just launched its plant-based chicken under the JUST Meat brand, marking a significant expansion from its JUST Egg line.

✅ In July 2025, Impossible Foods introduced grilled plant-based chicken strips nationwide, catering to the growing demand in quick-service restaurants.

✅ In June 2025, Eat Just expanded its GOOD Meat brand into plant-based chicken patties, targeting both foodservice chains and retail markets.

Japan: Recent Industry Developments

✅ In July 2025, Next Meats launched a plant-based chicken karaage, blending traditional Japanese cuisine with innovative plant-based ingredients.

✅ In July 2025, Fujiya, a Japanese restaurant operator, launched a plant-based meat line called Nikugoe made from sorghum, offering vegan-certified products like hamburg steaks and gyoza.

✅ In June 2025, the Japanese Ministry of Health, Labour and Welfare approved subsidies for food companies investing in plant-based protein R&D and packaged food innovations.

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Plant-Based Chicken is a meat alternative made from plant-derived proteins, such as soy, pea, or wheat, designed to mimic the taste, texture, and appearance of traditional chicken. It offers a sustainable, animal-free option that supports environmental conservation, health-conscious diets, and the growing demand for alternative protein sources.

Recent Mergers and Acquisitions

United States: Recent M&A Activity

✅ In August 2025, Daring Foods, the leading unbreaded plant-based chicken brand in the U.S., was acquired by Australia's v2food. This strategic acquisition, supported by Japanese food giant Ajinomoto, enables v2food to establish a significant presence in the U.S. market and expand into high-growth regions in Asia and Africa.

✅ In March 2025, Japanese snack producer Calbee Group acquired a majority stake in U.S.-based tofu and plant-based food company Hodo. This acquisition marks Calbee's entry into the U.S. plant-based food market, aiming to accelerate the growth of its international and Food and Health businesses.

Japan: Recent M&A Activity

✅ In March 2025, Calbee Group, a Japanese snack producer, acquired a majority stake in U.S.-based tofu and plant-based food company Hodo. This acquisition allows Calbee to enter the U.S. plant-based food market and expand its international and Food and Health businesses.

Key Players:

-> Ingredion Inc., Atlantic Natural Foods LLC, Beyond Meat Inc., Impossible Foods, Inc., CHS INC, Puris Proteins LLC, Tyson Foods Inc, Gardein, Puris Proteins, and Kellogg Company.

Growth Forecast Projected:

The Global Plant-based Chicken Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Plant-based Chicken Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Source: Flaxseed-Based Protein, Lentil-Based Protein, Fava-Based Protein, Pea-Based Protein, Canola-Based Protein, Soy-Based Protein, Chia-Based Protein, Others
➥ By Product Type: Shreds, Deli Slices, Cutlets, Hot Dogs, Nuggets, Sausages, Burger Patties, Others
➥ By Distribution Channel: Retail Stores, Supermarkets, Convenience Stores, Specialty Stores, Online Retail

Regional Analysis for Plant-based Chicken Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Plant-based Chicken producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Plant-based Chicken revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Plant-based Chicken Market?

A: In 2022, the Plant-based Chicken Market was valued at USD 4.5 billion, reflecting its strong industry presence.

Q2: How large is the Plant-based Chicken Market expected to be by 2031?

A: By 2030, industry forecasts suggest the Plant-based Chicken Market will grow to around USD 8.3 billion , demonstrating significant expansion.

Q3: What is the growth rate of the Plant-based Chicken Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 8.1% during the forecast period from 2024 to 2031.

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