United States Vitamin B12 Market Poised for Robust Growth Amid Rising Nutritional Awareness and Expanding Healthcare Applications 2025 | Major key players - Hoffmann-La Roche Ltd., Bayer AG, Merck Group.

Market Size and Growth:

The Vitamin B12 Market size reached US$ 350.12 million in 2024 and is expected to reach US$ 592.63 million by 2032, growing with a CAGR of 6.80% during the forecast period 2025-2032.

The Vitamin B12 Market report by DataM Intelligence provides insights into the latest trends and developments in the market. This report identifies the key growth opportunities in the market and provides recommendations for market participants to capitalize on these opportunities. Overall, the Vitamin B12 market report is an essential resource for market participants who are looking to gain a comprehensive understanding of the market and identify opportunities for growth.

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The Vitamin B12 Market refers to the global industry focused on the production, distribution, and consumption of vitamin B12 supplements, fortified foods, and pharmaceuticals. Driven by rising health awareness, vegetarian and vegan populations, and growing cases of vitamin deficiencies, the market encompasses dietary supplements, functional foods, animal feed, and clinical applications across diverse regions and end-user segments.

Recent Key Developments of United States (U.S):

Price Decline: The price of Vitamin B12 in North America, including the USA, experienced a steady decline in the first half of 2025. This was attributed to a combination of subdued procurement behavior, balanced inventory levels, and a lack of new demand. However, a slight price rebound was noted in July 2025 due to strategic restocking.

Market Growth and Consumer Trends: The US Vitamin B12 market is projected to continue its growth in 2025. This is driven by increased consumer health awareness, the rising prevalence of vitamin B12 deficiency (especially among the aging population and those with certain health conditions), and the growing popularity of plant-based and vegan diets.

Innovative Delivery Forms: The market is seeing an increase in the availability of various innovative delivery methods for vitamin B12. These include sublingual tablets, liquid formulations, nasal sprays, and patches, which are gaining popularity due to their improved absorption and convenience compared to traditional oral supplements.

Fortified Foods and Beverages: The demand for fortified food and beverage products is a key trend. Manufacturers are enriching products like plant-based milks, cereals, and energy bars with vitamin B12 to cater to health-conscious consumers and those with plant-based diets.

Focus on Specific Formulations: While cyanocobalamin remains the most common and cost-effective form, there's a growing focus on different formulations. Products containing methylcobalamin are gaining attention, with some studies suggesting potential benefits, and companies are developing formulations with improved bioavailability.

Key Players:

Hoffmann-La Roche Ltd.
Bayer AG
Merck Group
Johnlee Pharmaceuticals Pvt. Ltd
American Regent Inc
Koninklijke DSM N.V.
EUROAPI
Pharmavit
Supreem Pharmaceuticals Mysore Pvt. Ltd.
Arshine Feed Additives Co., Ltd.

This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

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Market Segmentation:

By Product: Cyanocobalamin, Hydroxocobalamin, Methyl cobalamin, Adenosyl cobalamin.

By Source: Plant-based, Animal-based.

By Composition: Tablets, Capsules, Powders, Others.

By Application: Food and Beverage, Animal Feed, Personal Care, Others.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Vitamin B12 market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Vitamin B12 Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The global Vitamin B12 market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Vitamin B12 Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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People Also Ask:

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