Women's Lingerie Market: Online Growth and New Trends in 2025

The women's lingerie market is undergoing a significant transformation, driven by the steady growth of e-commerce and the rise of new fashion trends. Recent reports show that the global lingerie sector continues to expand, with online sales becoming increasingly relevant for consumers seeking both style and functionality.

Consumer preferences are shifting towards lingerie that combines comfort and aesthetics. Materials such as organic cotton, recycled microfiber, and sustainable lace are gaining popularity, reflecting the demand for eco-friendly products and versatile collections.

In this context, Lingerie-Shop.it (https://lingerie-shop.it) has established itself as a specialized e-commerce platform since 2016. Originally focused on seductive lingerie, the site has progressively broadened its range to include a wide selection of women's underwear: from everyday essentials to bridal lingerie, from shaping garments to colorful tights, stockings, and lace pieces. The catalog counts nearly 900 products, featuring internationally recognized brands such as Obsessive, Lormar, Leg Avenue, Cottelli Collection, Bijoux Indiscrets, and Noir Handmade.

The latest addition to the catalog is the new Ultrashine collection by Lormar (https://lingerie-shop.it/marche/lormar/), designed with soft microfiber that remains invisible under clothing. The collection comes in three skin shades - Talco, Golden, and Bronze - offering options that adapt naturally to different skin tones.

With advanced search filters (by size, color, cup type, lace design, or brand) and a detailed size guide, the platform allows customers to find the right product more efficiently. From bridal lingerie (https://lingerie-shop.it/intimo-sposa/) to stockings and accessories, the website highlights how online lingerie shopping is meeting the needs of modern consumers in terms of variety and usability.

Company Name: Mitikas Srl
Address: Via Orsa Minore, 39 - 00068 Rignano Flaminio (RM) - Italy
Phone: +393248124079
Email: redazione@lingerie-shop.it

Lingerie-Shop.it is a specialized Italian e-commerce platform for women's lingerie, established in 2016. Initially focused on seductive lingerie, the store has expanded its offering to include a wide range of products, from everyday essentials to bridal lingerie, shaping garments, colorful tights, stockings, lace pieces, and accessories. The site features internationally recognized brands such as Obsessive, Lormar, Leg Avenue, Cottelli Collection, Bijoux Indiscrets, and Noir Handmade, with approximately 900 products available.

The platform also provides detailed size guides, advanced search filters, and customer support via WhatsApp to help shoppers find products efficiently. Lingerie-Shop.it aims to meet the evolving needs of modern consumers by offering a diverse, high-quality selection of lingerie that combines comfort, style, and practicality.

This release was published on openPR.