Press release
Why Alta Is The AI Styling App Fashion Lovers Have Been Waiting For
A preview of Alta's core features, including personalized daily outfit recommendations, integrated calendar styling, a digital closet view, and a customizable Alta Avatar.
NEW YORK, NY - September 16, 2025 - Alta users are obsessed with their look-alike Alta Avatars, made available through AI styling app Alta. With features such as trip planning, closet stats, event styling, shopping recommendations, and daily outfit suggestions, Alta has been described as "the AI-powered closet app...bringing our Cher Horowitz-inspired dreams to life" by leading fashion publications VOGUE [https://www.voguebusiness.com/story/technology/9-fashion-tech-startups-to-watch-according-to-investors]and ELLE [https://www.elle.com/fashion/personal-style/a65551355/alta-ai-closet-styling-app-announcement/]. This recognition has solidified Alta's position as one of today's top AI-powered fashion and closet apps.
By uploading a headshot and photos of items from their closet, users immediately begin receiving personalized daily outfit suggestions. The app's calendar log and lookbook feature allow Alta's AI stylist to learn user preferences and lifestyle, ensuring recommendations that feel both tailored and practical.
"Every major e-commerce company probably has tried personalization to an extent, but doesn't really know you," said Amy Wu Martin, Menlo Ventures Partner and Alta Board member, in a Business of Fashion article. "Alta's thesis is they need to understand what's in your closet because that's the starting point." With customizable Alta Avatars, they can virtually try on new items before buying, making shopping more intentional. The calendar log helps people track what they wear most often, the packing tool organizes looks for upcoming trips, and the lookbook saves favorite outfits for easy reference.
In addition to its core features, Alta integrates shopping directly into the styling experience. Users can browse secondhand and retail pieces, see how they pair with their existing wardrobe, and shop seamlessly from within the app. With millions of outfit recommendations and Alta Avatars generated weekly, Alta has quickly become a go-to for anyone looking to utilize their wardrobe, gain styling inspiration, and make more sustainable fashion choices. The Alta team is excited to continue to build features that are highly-requested by users and empower everyone to feel their best.
Alta is available to download on iOS and Android.
About Alta
Alta is the AI stylist app transforming how people dress, shop, and engage with fashion. Founded in 2023, Alta combines advanced machine learning, personalization, and a heightened user experience to make getting dressed effortless and inspiring. With millions of outfits and avatars generated every week, Alta empowers users to discover and express their unique style.
For more information, follow Alta on Instagram [https://www.instagram.com/alta/] and LinkedIn [https://www.linkedin.com/company/altadaily]. Or, visit www.altadaily.com [http://www.altadaily.com/].
Media Contact
Company Name: Alta Daily
Contact Person: Jenny Wang
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=why-alta-is-the-ai-styling-app-fashion-lovers-have-been-waiting-for]
City: San Francisco
State: California
Country: United States
Website: https://www.altadaily.com
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