Hotel Gift Card Market to Reach US$ 76.7 Bn in 2025, Driven by Rising Travel & Tourism

The global hotel gift card market is witnessing significant expansion, fueled by the increasing preference for convenient gifting options and the robust growth of the hospitality sector. Estimated at a market size of US$ 76.7 billion in 2025, the market is expected to reach an impressive value of US$ 188.4 billion by 2032, registering a CAGR of 13.7% over the assessment period. The surge in disposable incomes, the growing inclination towards experiential gifts, and the resurgence of global tourism post-pandemic are among the pivotal drivers contributing to this rapid growth. In 2024, the top three countries collectively accounted for approximately 35% of the market value, highlighting concentrated demand in key developed and emerging markets.

Market statistics indicate that digital transformation in hospitality, including online booking systems and mobile applications, has streamlined the adoption of hotel gift cards, allowing consumers to purchase and redeem them with ease. Among various segments, prepaid hotel gift cards dominate due to their flexibility and appeal among corporate clients and individual buyers alike. Geographically, North America leads the market, primarily due to high tourism spending, widespread acceptance of gift cards, and strong partnerships between hotels and e-commerce platforms. The region's developed infrastructure, coupled with consumer familiarity with gift card systems, positions it as a front-runner in the global hotel gift card market.

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Key Highlights from the Report:

• The global hotel gift card market is projected to reach US$ 188.4 Bn by 2032.
• Market CAGR is estimated at 13.7% from 2025 to 2032.
• Prepaid hotel gift cards account for the largest market share.
• North America remains the leading region, driven by high tourism expenditure.
• Digital adoption in hotels is accelerating gift card sales.
• Corporate gifting remains a significant driver of market demand.

Market Segmentation:

The global hotel gift card market can be segmented based on product type, end-user, and distribution channels. By product type, prepaid gift cards dominate the market, favored for their convenience, flexibility, and appeal to both corporate and individual consumers. Physical cards are still in demand, particularly in emerging markets, due to their tangible gifting appeal, whereas digital gift cards are rapidly gaining traction in developed regions owing to the rise of e-commerce and mobile-based transactions. End-users primarily include individual consumers purchasing cards as gifts, and corporate clients leveraging gift cards for employee rewards, client incentives, or loyalty programs. Distribution channels include direct sales from hotel websites, third-party online platforms, and retail outlets, with online sales showing significant growth due to the convenience factor and ease of access.

Regional Insights:

North America leads the global hotel gift card market, supported by a mature hospitality sector, high tourism rates, and consumer familiarity with gift card systems. Europe follows closely, with countries like the UK, Germany, and France showing strong adoption due to rising gifting trends and expanding hotel chains. The Asia-Pacific region is emerging as a high-growth market, driven by increasing international tourism, rising disposable incomes, and growing awareness of experiential gifts. The Middle East & Africa region shows steady growth, particularly in luxury hotels and resorts that attract corporate and high-net-worth clients. Latin America is witnessing moderate growth, propelled by urbanization, growing hospitality infrastructure, and a gradual shift towards digital gift card solutions.

Market Drivers:

The hotel gift card market is primarily driven by increasing demand for experiential gifts over traditional material presents. Consumers are increasingly seeking memorable experiences, such as luxury hotel stays, which gift cards conveniently offer. Additionally, the surge in global travel and tourism, especially post-pandemic, has encouraged hotels to adopt gift card programs as a strategic revenue-generating tool. The convenience and flexibility associated with prepaid and digital gift cards, along with corporate incentive programs and loyalty initiatives, further propel market growth. Moreover, technological advancements in e-commerce platforms and mobile applications have streamlined the purchase and redemption process, making hotel gift cards a preferred choice for gifting.

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Market Restraints:

Despite the growth potential, certain factors may restrain market expansion. Limited awareness of hotel gift card programs in emerging markets and the reliance on physical cards in regions with low digital penetration pose challenges. Additionally, security concerns related to digital gift card fraud and data privacy can impact consumer trust. The cyclical nature of the hospitality industry, impacted by economic downturns or travel restrictions, may also affect the sales of hotel gift cards. High dependence on tourism trends in specific regions could further limit consistent market growth.

Market Opportunities:

The hotel gift card market presents several lucrative opportunities for players and investors. The rising trend of digitalization and mobile-first strategies in hotels offers an avenue to expand digital gift card adoption. Partnerships between hotel chains and e-commerce platforms can further enhance distribution reach. Expanding corporate gifting programs and integrating gift cards into loyalty schemes present additional growth prospects. Emerging markets with increasing travel and gifting awareness offer untapped potential. Customized and experience-based gift cards, such as spa packages or adventure stays, can attract niche consumer segments, thereby driving revenue diversification.

Reasons to Buy the Report:

1. Gain comprehensive insights into the global hotel gift card market size and growth forecasts.
2. Understand market segmentation trends, including product type, end-user, and distribution channels.
3. Identify key growth drivers, challenges, and market opportunities for strategic planning.
4. Obtain regional insights to evaluate potential expansion opportunities and investments.
5. Access detailed competitive analysis and recent developments from leading market players.

Frequently Asked Questions (FAQs):

How Big is the Global Hotel Gift Card Market in 2025?
Who are the Key Players in the Global Hotel Gift Card Market?
What is the Projected Growth Rate of the Hotel Gift Card Market through 2032?
What is the Market Forecast for the Hotel Gift Card Market in 2032?
Which Region is Estimated to Dominate the Hotel Gift Card Industry through the Forecast Period?

Company Insights:

• Marriott International
• Hilton Worldwide
• InterContinental Hotels Group
• Accor Group
• Hyatt Hotels Corporation
• Wyndham Hotels & Resorts
• Choice Hotels International
• Radisson Hotel Group

Recent Developments:

• Marriott International partnered with a major online gift card platform in 2024 to expand its digital gift card sales across North America and Europe.
• Hilton Worldwide launched a personalized experience-based gift card program in 2025, offering spa, dining, and adventure packages to attract premium customers.

The global hotel gift card market is poised for substantial growth in the coming years, driven by changing consumer preferences, rising tourism, and digital adoption across the hospitality sector. With significant opportunities emerging in both mature and emerging markets, the industry presents lucrative prospects for companies aiming to leverage experiential gifting trends and expand their footprint in the evolving hospitality landscape. Strategic partnerships, technological advancements, and innovative product offerings will be critical in sustaining competitive advantage and capturing market share.

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