Outlook Of Printer (Laser, Inkjet and Dot-matrix) Market in Africa : Executive Summary, Market Analysis By Product Type 2017

Albany, NY, 20 JAN : The printer market in Africa is primarily driven by increase in demand for multifunction printers (MFP) in corporate, small and mid-sized enterprises (SMEs) and government end-user segments. Additionally, MPS and document solutions offered by vendors is also one of the factors propelling market growth. The printer market in Africa was valued at USD 2,300.0 million in 2012 and is expected to grow at a CAGR of 8.8% during the forecast period. However, shift in workflow from hard copy to electronic format is a major factor inhibiting growth of the market.

Laser printer was the largest segment by revenue share in 2012, followed by inkjet printers in the Africa printer market. Laser printing has emerged as the key technology being used in MFPs and increase in demand for MFPs in the corporate segment is leading to the growth of laser printer market in this region. Additionally, low cost of laser printers is further fueling the demand for these printers in Africa.

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Besides analyzing the African printer market segment-wise, the report includes profiles of major players including their market position, business strategies and various recent developments. Companies profiled in the report include Brother Industries, Ltd., Canon, Inc., Hewlett-Packard Development Co. LP, Samsung Electronics Co. Ltd., and Seiko Epson Corp.

Major printer technologies include inkjet, laser and dot-matrix printers. The African economy is experiencing rapid growth spurred by high investments in energy, and information and communication technology sector in the recent years. According to the African Development Bank, more than one third of African countries have a GDP growth rate of more than 6%. This growth is attracting global printer manufacturers to the emerging economies of Africa as the global demand for printers faces volatility.

This study strategically focuses on printer products, providing market insight into and data about the size and growth of each segment. The report includes a detailed analysis of the prevalent market situation, company profiles and industry trends for printers. The study has been conducted with the objective of providing detailed coverage of the underlying technological and economic issues driving the printer business in Africa.

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The report provides market data and forecast for printer product types with an in-depth analysis of the African market, which has been further segmented based on major countries, for the period 2013 to 2019. The segmentation intends to provide strategic insight into each category, enabling stakeholders across the value chain to gain considerable business intelligence. The report aims to provide a comprehensive overview of product-wise market data and trends in South Africa, Angola, Botswana, Madagascar, Namibia, Zambia, Tanzania, Zimbabwe, Mozambique, and Rest of Africa. The report identifies factors driving and restraining growth, and future business opportunities in the African printer market. The competitive landscape section in the report provides market share analysis of major players in the African market in 2012.

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This release was published on openPR.