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United States Precision Nutrition Market to hit US$ 22.82 billion by 2032 | Major Companies 2025 - Viome Life Sciences, Thorne HealthTech, Habit, DayTwo
Precision Nutrition Market
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United States
Recent Launches and Investments
✅ In July 2025, Noom launched a precision nutrition platform integrating AI-driven meal planning, metabolic tracking, and personalized dietary recommendations. The platform targets health-conscious consumers and wellness programs. It emphasizes data-driven insights and improved health outcomes.
✅ In March 2025, Nutrigenomix introduced a next-generation precision nutrition solution backed by $12 million in R&D investment, offering genetic-based dietary guidance and personalized supplementation. It supports clinics, dietitians, and health programs. The launch focuses on personalized wellness and metabolic optimization.
Mergers and Acquisitions
✅ In August 2025, Viome acquired a U.S.-based precision nutrition startup to expand its microbiome-driven dietary guidance services. The acquisition strengthens R&D and platform capabilities. It targets healthcare providers, consumers, and wellness platforms.
✅ In May 2025, Habit partnered with a startup specializing in AI-based precision nutrition to co-develop personalized meal and supplement solutions. The collaboration focuses on predictive analytics and personalized health recommendations. It supports dietitians, clinics, and consumer wellness programs.
Japan
Recent Launches and Investments
✅ In July 2025, FiNC launched a precision nutrition platform in Japan integrating AI-driven dietary recommendations and wearable data. The platform targets consumers, clinics, and corporate wellness programs. It emphasizes personalized nutrition, metabolic health, and behavioral guidance.
✅ In March 2025, Yakult introduced an advanced precision nutrition solution backed by $7 million in R&D investment, focusing on microbiome-based dietary guidance and health optimization. It supports consumers, healthcare providers, and nutritionists. The launch promotes personalized wellness and metabolic support.
Mergers and Acquisitions
✅ In August 2025, Asahi Group acquired a domestic precision nutrition startup to expand AI-driven dietary and health services. The acquisition strengthens platform capabilities and R&D. It targets consumers, clinics, and corporate wellness initiatives.
✅ In May 2025, Suntory Wellness partnered with a Japanese startup to co-develop personalized nutrition and dietary guidance solutions. The collaboration focuses on AI-driven meal planning and metabolic support. It supports healthcare providers, dietitians, and consumers.
Precision Nutrition Market: Drivers
The precision nutrition market is gaining momentum as healthcare and wellness sectors increasingly focus on personalized dietary solutions tailored to individual genetic, metabolic, and lifestyle profiles. By analyzing an individual's unique biological and physiological characteristics, precision nutrition enables targeted recommendations that optimize health outcomes, improve metabolic function, and manage chronic conditions more effectively. Rising awareness about preventive healthcare and the limitations of generic dietary guidelines is driving the adoption of personalized nutrition programs. Technological advancements in genomics, metabolomics, and microbiome analysis are further supporting the development of customized nutrition solutions. The integration of wearable devices and digital health platforms allows real-time monitoring and feedback, enhancing adherence and effectiveness of dietary interventions.
Increasing prevalence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular disorders is propelling demand for precision nutrition strategies. Healthcare providers, fitness centers, and wellness platforms are adopting AI-driven tools to analyze complex data and offer individualized nutrition plans. The trend toward holistic health and preventive care is encouraging consumers to seek personalized dietary solutions that align with their health goals. Expansion of telehealth and digital nutrition services is improving accessibility and convenience, reaching a broader population. Overall, precision nutrition is transforming traditional dietary approaches, enabling data-driven, individualized, and proactive health management.
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Precision Nutrition Market: Major Players
Viome Life Sciences, Thorne HealthTech, Habit, DayTwo, Nutrigenomix, InsideTracker, Care/of, Persona Nutrition, Xcode Life, 23andMe.
Segment Covered in the Precision Nutrition Market:
➥ By Technology: Metabolomics, Genomics, Transcriptomics, Proteomics
➥ By Platform Type: Genetic Testing, Biomarker Analysis, Digital Health Platforms, Others
➥ By Application: Disease Management, General Health & Wellness, Weight Management, Others
➥ By End-User: Fitness & Wellness Centers, Hospitals & Clinics, Diagnostic Labs, Individuals, Others
Research Process:
Both primary and secondary data sources have been used in the Precision Nutrition Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.
Most Frequently Asked Questions in the Precision Nutrition Market Research Industry:
➠ Who leads the Precision Nutrition industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Precision Nutrition market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Precision Nutrition market growth?
➠ What are the dominant sales and distribution strategies in the Precision Nutrition industry?
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Regional Analysis:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends
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