United States Gut Health Probiotic Supplements Market Industry Outlook | Vitafoods 2025 | Major Players 2025 - The Good Bug, Zeroharm Sciences Private Limited, Menoveda Life Sciences Private Limited

"Global Gut Health Probiotic Supplements Market reached US$ 4.8 billion in 2023 and is expected to reach US$ 10.4 billion by 2031, growing with a CAGR of 11.1% during the forecast period 2024-2031." As per DataM intelligence research report

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United States

Recent Launches and Investments

✅ In July 2025, Culturelle launched a new gut health probiotic supplement featuring clinically studied strains to improve digestion and immune support. The product targets adults seeking digestive wellness. It emphasizes science-backed formulation and high bioavailability.

✅ In March 2025, Danone introduced an advanced probiotic supplement backed by $12 million in R&D investment, targeting gut microbiome balance and metabolic health. The launch focuses on improving overall digestive function. It supports preventive health and daily wellness routines.

Mergers and Acquisitions

✅ In August 2025, Nestlé Health Science acquired a U.S.-based probiotic startup specializing in gut health formulations. The acquisition strengthens Nestlé's portfolio in digestive wellness. It supports clinical research and innovation in probiotic supplements.

✅ In May 2025, Procter & Gamble partnered with a biotech firm to co-develop next-generation gut health probiotics with enhanced stability and efficacy. The collaboration targets digestive health and immunity. It focuses on consumer-friendly formulations and widespread distribution.

Japan

Recent Launches and Investments

✅ In July 2025, Yakult launched a new probiotic supplement optimized for gut microbiome support and immune health in Japan. The product targets both adults and seniors seeking daily digestive wellness. It emphasizes scientifically backed strains and improved absorption.

✅ In March 2025, Morinaga Milk Industry introduced a gut health probiotic supplement with enhanced shelf stability, backed by $7 million in R&D investment. The launch focuses on digestive comfort and microbiome balance. It targets consumers across Japan seeking daily wellness solutions.

Mergers and Acquisitions

✅ In August 2025, Meiji Holdings partnered with a domestic probiotic startup to co-develop next-generation gut health supplements. The collaboration strengthens R&D and product innovation. It targets improved digestive and immune support in Japan.

✅ In May 2025, Otsuka Pharmaceutical acquired a Japanese probiotic firm to expand its gut health supplement portfolio. The acquisition enhances production and formulation capabilities. It supports advanced probiotic solutions for daily wellness.

Gut Health Probiotic Supplements Market: Drivers

The gut health probiotic supplements market is experiencing strong growth as consumers increasingly focus on digestive wellness, immunity, and overall health. Rising awareness about the benefits of probiotics in improving gut microbiota balance, enhancing nutrient absorption, and supporting immune function is driving demand across all age groups. Technological advancements in probiotic strains, formulations, encapsulation techniques, and delivery systems are improving stability, efficacy, and bioavailability. Growing emphasis on preventive healthcare, functional foods, and personalized nutrition is further supporting market adoption. With the expansion of e-commerce, pharmacies, and health stores, gut health probiotic supplements are becoming widely accessible, fueling market growth.

Increasing prevalence of digestive disorders, lifestyle-related health issues, and stress-induced gut imbalances is encouraging consumers to adopt probiotic supplements as part of their daily routine. Marketing campaigns highlighting scientifically backed benefits, strain-specific advantages, and clinical studies are boosting awareness and trust among consumers. Expansion of product offerings, including gummy, capsules, powders, and beverages, is enhancing convenience and appeal. Rising interest in natural, plant-based, and clean-label formulations is driving further adoption among health-conscious consumers. As awareness of digestive health and preventive wellness continues to grow, the gut health probiotic supplements market is poised for sustained growth and innovation.

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Gut Health Probiotic Supplements Market: Major Players

The Good Bug, Zeroharm Sciences Private Limited, Menoveda Life Sciences Private Limited, Unique Biotech Limited, Projoy Pvt Ltd, Nature's Bounty, Hyperbiotics, Advanced Vital Enzymes Private Ltd, Wren Laboratories Ltd and Nordic Naturals.

Segment Covered in the Gut Health Probiotic Supplements Market:

➥ By Strain: Lactobacillus, Bifidobacterium, Streptococcus, Others

➥ By Form: Tablet, Capsules, Liquid, Powder, Others

➥ By Distribution Channel: Pharmacies/Drugstores, Specialty Stores, Online Retail, Others

➥ By Age Group: Children, Adults, Seniors

➥ By Application: General Digestive Health, Specific Health Conditions, Others

Research Process:

Both primary and secondary data sources have been used in the Gut Health Probiotic Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Gut Health Probiotic Supplements Market Research Industry:

➠ Who leads the Gut Health Probiotic Supplements industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Gut Health Probiotic Supplements market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Gut Health Probiotic Supplements market growth?
➠ What are the dominant sales and distribution strategies in the Gut Health Probiotic Supplements industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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