Press release
Global Ayurvedic Market to Climb from USD 11.80 Billion in 2023 to USD 32.62 Billion by 2030 at a 15.63% CAGR - Ayurvedic Market Forecast
Ayurvedic Market
According to a new report by Maximize Market Research, the global Ayurvedic Market was valued at USD 11.80 billion in 2023 and is projected to reach USD 32.62 billion by 2030, growing at a CAGR of 15.63% over the forecast period 2024-2030. Growth is being powered by consumers shifting toward natural and organic wellness, expanding ayurvedic personal care and cosmetics, and a surge in medical tourism.
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◉ Key Highlights
Market Size & CAGR: USD 11.80 Billion in 2023; projected USD 32.62 Billion by 2030 with 15.63% CAGR.
Leading Product Segment: Personal care products (skin care, hair care, oral care, etc.) are major contributors in product category.
Largest / Fastest Region: Asia-Pacific (especially India) dominates the current market; is expected to remain the largest region and show strong growth through 2030.
Key Drivers & Trends: Growing consumer awareness of adverse effects of allopathic treatments; demand for natural / organic products; expansion of medical tourism; strengthening of distribution channels, including online and offline retail.
Top Companies: Notable players include Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Forest Essentials, Vicco Laboratories, Emami Ltd., Charak Pharma, Shree Baidyanath Ayurved Bhawan, Hamdard Laboratories, among others.
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◉ Market Outlook
The Ayurvedic Market Outlook anticipates robust expansion between 2024 and 2030. With a base value of USD 11.80 billion in 2023, the market is expected to grow to USD 32.62 billion by 2030, reflecting a strong compound annual growth rate of 15.63%. Natural, herbal, organic formulations are becoming mainstream in personal care and wellness segments, and regulatory acceptance (or at least tolerance) in key markets is improving.
In product segmentation, personal care dominates-especially skin care and hair care-while healthcare and nutraceutical product segments are also growing. Distribution channels such as supermarkets, pharmacies & drug stores, and online retail are expanding, with supermarkets anticipated to maintain a large share.
◉ Regional Insights
Asia-Pacific (led by India) holds the largest share in 2023 and is expected to continue leading, leveraging abundant resources, established Ayurvedic manufacturing, and increasing domestic plus export demand.
Other Regions such as North America and Europe are showing incremental adoption, particularly for Ayurvedic personal care and wellness products. However, regulatory frameworks, consumer awareness, and trust vary considerably.
◉ Key Players
A number of established and emerging firms are shaping the competitive landscape. Major names include:
Dabur India Ltd.
Patanjali Ayurved Limited
The Himalaya Drug Company
Forest Essentials
Vicco Laboratories
Emami Ltd.
Charak Pharma
Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
Hamdard Laboratories
These companies are investing in broadening their product portfolios (e.g. personal care, cosmetics, nutraceuticals), enhancing supply chains, leveraging online and supermarket channels, and sometimes promoting ayurvedic medical tourism and experiences.
To learn more about the findings of this research, please check:https://www.maximizemarketresearch.com/market-report/global-ayurvedic-market/23882/
◉ Quote
"The Ayurvedic market presents one of the most resilient growth stories in wellness today," said a senior analyst at Maximize Market Research. "With a projected CAGR of 15.63%, demand for natural personal care, healthcare, and lifestyle products-supported by rising medical tourism and consumer consciousness-will drive the market toward USD 32.62 billion by 2030."
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◉ Contact Maximize Market Research:
3rd Floor, Navale IT Park, Phase 2
Pune Banglore Highway, Narhe,
Pune, Maharashtra 411041, India
sales@maximizemarketresearch.com
+91 96071 95908, +91 9607365656
◉ About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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