Press release
Global Dry Shampoo Market to Grow from USD 5.78 Billion in 2024 to USD 10.70 Billion by 2032 at 8% CAGR - Dry Shampoo Market Forecast
Dry Shampoo Market
According to a new report by Maximize Market Research, the global Dry Shampoo Market was valued at USD 5.78 billion in 2024 and is projected to nearly USD 10.70 billion by 2032, growing at a compound annual growth rate (CAGR) of 8% from 2025 to 2032. This surge is attributed to time-saving grooming trends, diverse powder and aerosol formats, and increased demand for sustainable, hair-friendly formulations.
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◉ Key Highlights
Market Size & CAGR: Worth USD 5.78 billion in 2024, expected to reach USD 10.70 billion by 2032 with an 8% CAGR (2025-2032).
Dominant Form: Spray format commands ~63.7% market share in 2024; powder format also growing steadily.
Leading End-User Segment: Women hold roughly 60.6% of usage share in 2024.
Preferred Distribution Channel: Offline channels (e.g., supermarkets, specialty stores) accounted for 67.3% of sales in 2024.
Key Drivers & Trends: Growth fueled by busy lifestyles, heightened hair health awareness, innovations like tinted and vegan-friendly formulations, and demand for waterless, eco-conscious products.
Top Companies: Leading players include Unilever, , Procter & Gamble, L'Oréal, Henkel, Shiseido, Kao Corporation, BBLUNT, Revlon, New Avon, The Estée Lauder Companies, Coty Inc., and others.
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◉ Market Outlook
The global dry shampoo market is on an upward trajectory, nearly doubling in value from USD 5.78 billion (2024) to USD 10.70 billion (2032), thanks to an 8% CAGR. Demand is being driven by consumers seeking efficient hair cleansing solutions that reduce water use and minimize hair damage. Innovations in formula types-including tinted and clean-label products-combined with eco-friendly packaging, are helping manufacturers cater to varying consumer preferences.
Spray formulations dominate, preferred for their ease of use and volume-boosting effect. However, powder forms are gaining traction among health-conscious users wary of aerosols, supporting segmental balance and sustained growth.
◉ Regional Insights
North America currently leads in market share, buoyed by strong brand penetration (e.g., Batiste by Unilever) and demand for styling convenience.
Asia-Pacific, while not explicitly quantified in share within this report, shows high potential due to rising disposable incomes, urbanization, and growing awareness of hair-care innovations.
◉ Key Players
Major global players shaping the competitive landscape include:
Unilever (notably via the Batiste brand),
Procter & Gamble,
L'Oréal SA,
Henkel AG & Co. KGaA,
Shiseido Company Ltd.,
Kao Corporation,
BBLUNT (India),
Revlon Inc.,
New Avon LLC,
The Estée Lauder Companies Inc.,
Coty Inc.
These companies are focusing on product innovation, clean-label formats, and multi-channel distribution strategies to capture expanding markets.
To learn more about the findings of this research, please check:https://www.maximizemarketresearch.com/market-report/global-dry-shampoo-market/48173/
◉ Analyst Quote
"The Dry Shampoo Market is set for robust growth, nearly doubling by 2032," said a senior analyst at Maximize Market Research. "Consumers are increasingly prioritizing convenience, hair and scalp health, and sustainability-prompting brands to innovate with non-water formats, clean ingredients, and packaging that aligns with eco-conscious values."
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◉Contact Maximize Market Research:
3rd Floor, Navale IT Park, Phase 2
Pune Banglore Highway, Narhe,
Pune, Maharashtra 411041, India
sales@maximizemarketresearch.com
+91 96071 95908, +91 9607365656
◉About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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