Direct-To-Home Satellite TV Services Market - Key Trends, Opportunities, Challenges, Report Overview And Competitive Landscape

Direct-To-Home (DTH) satellite television market services have significantly changed the overall mass electronic communication industry. DTH is a reception of satellite programs with a personal dish found in individual homes or building premises. As compared to the conventional cable TV process, where the local cable operators act as middlemen, DTH satellite technology allows consumers to access and modify their TV configuration themselves.

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This report provides an overview of the infrastructure and overall operations involved in the Direct-To-Home (DTH) satellite market. It analyzes the DTH market based on the major geographies, market segments, and current market trends along with factors driving and impeding the market growth. Based on consumer preferences, DTH satellite provides consumers option to select their own favorite channels. This report precisely provides pinpoint analysis for such dynamics in addition to many other changing dynamics taking place in this market on a global level.

Through SWOT analysis and distinctive graphics of major market segments, the report is a complete guide to understanding the variety in product segments, their future, technological growth, and the overall industry growth rate for the forecast period 2013-2019.

The DTH network typically consists of satellites, the broadcasting center, encoders, modulators, multiplexers, and DTH receivers. Direct-To-Home (DTH) satellite does away with the need for local cable operators and instead links the broadcaster directly with the consumer. It is a matured technology that has penetrated the market with high scope for rapid expansion in not just developed economies, but other parts of the world as well.

DTH satellite service provides high-definition video clarity, reliable signals, digital sound quality, and critical signal security. With the help of DTH broadcasters estimate the exact number of viewers for a particular channel to calculate its rate of popularity or TRP.

The DTH satellite TV services market is divided into two modes of DTH signal transmission. They are C-band and Ku-band. DTH service is only transmitted by the satellite in these two specific modes of frequency. When it comes to Ku-band, the DTH service providers have to lease the Ku-band transponders from the satellite.

There has been a tremendous increase in the global DTH satellite TV services market in the past decade due to regulations and legislations by several governments mandating the installation of DTH. As analog signals are phasing out, the DTH satellite television services market is increasingly becoming popular.

The BRIC countries are anticipated to witness maximum growth in the DTH satellite television services market for the forecast period 2013-2019. The demand for DTH satellite services is also rising in these countries due to enhanced living standards, rapid urbanization, and improved lifestyles.

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The report profiles some of the major players in the DTH satellite services market, such as AUSTAR United Communications Limited, FOXTEL, APT Satellite Holdings Limited, Astro All Asia Networks Plc, Shaw Communications Inc., Sky Italia, BCE Inc., DIRECTV Group Inc., Nahuelsat S.A, MEASAT Satellite Systems Sdn. Bhd, True Visions Public Company Limited, Norsat International Inc., Shin Satellite Public Company Ltd., Star Group Limited, JSAT Corporation, Pace Micro Technology Plc, and Optus Communications Pty. Ltd.

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