Press release
2025-2034 Phygital Sports Market Outlook: Key Drivers, Emerging Challenges, and Strategic Insights
Phygital Sports Market Size
What Will the Phygital Sports Industry Market Size Be by 2025?
The size of the phygital sports market has seen a significant increase over the past few years. The expectation is that it will expand from $1.67 billion in 2024 to $2.12 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 27.0%. Factors contributing to this historical growth include the widespread adoption of augmented or virtual reality for creating immersive experiences for fans, a rising demand for interactive and hybrid sports interactions, increased usage of AI-based performance analytics and coaching, a surge in the popularity of connected fitness and smart wearables, and a boost in investments in blockchain and NFTs related to sports assets.
What's the Long-Term Growth Forecast for the Phygital Sports Market Size Through 2029?
Anticipated to see a meteoric rise in the upcoming years, the phygital sports market is projected to reach an immense $5.54 billion by 2029, boasting a noteworthy compound annual growth rate (CAGR) of 27.1%. The upswing throughout the forecast period is ascribed to surges in funding and ingenuity in sports technology startups, burgeoning consumer inclination towards tailored sports experiences, an escalated integration of gamification in sports and fitness, the expanding use of biometric data for fine-tuning athlete performance, and the progressive development of digitally enhanced smart stadiums. Major trends set to permeate the forecast period comprise immersive fan interactions, smart stadium evolution, wearable tech coupled with biometric analytics, AI-fueled training and coaching, the incorporation of esports, and the fusion of traditional sports.
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What Are the Key Growth Drivers Fueling the Phygital Sports Market Expansion?
The growth of the phygital sports market is predicted to be fueled by the rising popularity of e-sports. Competitive video gaming, or e-sports, in which players and teams participate in digital tournaments, is on the rise thanks to technological advancements and a worldwide increase in digital connectivity, leading to a dedicated community of competitive gamers. Phygital sports takes e-sports further by combining athletic elements from the real world with digital gaming, offering a more engaging experience. Fusion CPA, a consulting firm based in the US, reported that in December 2023, e-sports engaged 530 million viewers via platforms like Twitch, a number they predict will escalate to 577 million by 2024. Hence, the growing interest in e-sports is driving the expansion of the phygital sports market.
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What Are the Key Trends Driving Phygital Sports Market Growth?
Leading entities in the phygital sports market are prioritizing innovations in fan engagement channels, such as non-fungible tokens for phygital sports, with the aim to increase fan participation, generate digital mementoes and cultivate fresh income sources. A non-fungible token (NFT) in the realm of phygital sports signifies a digital commodity on the blockchain, tethered to a tangible sports souvenir, which elevates fan interaction and ownership. In an instance from May 2022, Sportzchain, a platform for sports fan engagement based in India, introduced the nation's pioneer Non-Fungible Token (NFT) for phygital sports - a curated matchday memento acknowledging a major athletic accomplishment. This groundbreaking NFT fused corporeal mementoes with digital ownership supported by the blockchain, heralding a rejuvenated phase in fan engagement. To mark this significant occurrence, the Sportzchain crew personally handed over the special NFT to its recipient, emphasizing their dedication to curating significant and engaging fan experiences. This endeavor highlights the transformative power of phygital commodities in revolutionizing conventional sports engagement.
How Is the Phygital Sports Market Segmented?
The phygital sports market covered in this report is segmented -
1) By Sport Type: Football, Basketball, Hockey, Dancing, Racing, Cycling, Shooter
2) By Technology: Virtual Reality, Mixed Reality, Augmented Reality, Internet Of Things, Artificial Intelligence
3) By End-User: Individual Consumers, Sports Teams And Clubs, Enterprises And Event Organizers
Subsegments:
1) By Football: Fantasy Football Platforms, Augmented Reality (AR) Training Tools, Gamified Match Simulations
2) By Basketball: Virtual Coaching Systems, Motion-Tracking Training Apps, eSports Basketball Tournaments
3) By Hockey: AR/VR Training Equipment, Virtual Team Management Platforms, Phygital Hockey Simulators
4) By Dancing: Dance Fitness Gamification Apps, VR Dance Classes, Interactive Dance Competitions
5) By Racing: eRacing Tournaments, AR Racing Simulators, Phygital Motorsport Experiences
6) By Cycling: Virtual Cycling Races, Smart Training Apps, AR Cycling Tours
7) By Shooter: AR Shooter Games, Virtual Target Practice Tools, Shooter eSports Platforms
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Which Companies Are Leading the Charge in Phygital Sports Market Innovation?
Major companies operating in the phygital sports market are Samsung Group, Meta Platforms Inc., Sony Corporation, EON Reality Inc., PICO Immersive Pte.ltd., Vection Technologies Ltd, ArborXR, Sense Arena, Rezzil Co, Xtadium, Simbott, VR Sport Tv, Visualise Creative Ltd, HQSoftware, Nsocial Enriched Experimental Agency, BrandXR, SPORTZCHAIN, ProYuga, Phygital Sports USA Inc., VR Esports.
Which Regions Are Leading the Global Phygital Sports Market in Revenue?
North America was the largest region in the phygital sports market in 2024. The regions covered in the phygital sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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