United States Probiotic IBS Supplements Market Growth Opportunities & Industry Analysis | Major Players 2025 - The Good Bug, Zeroharm Sciences Private Limited, Menoveda Life Sciences Private Limited

"Global Probiotic IBS Supplements Market reached US$ 29.12 million in 2023 and is expected to reach US$ 48.79 million by 2031, growing with a CAGR of 7.65% during the forecast period 2024-2031." As per DataM intelligence research report

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United States

Recent Launches and Investments

✅ In July 2025, Culturelle (DSM) launched a new line of probiotic supplements specifically targeting IBS symptoms, featuring clinically validated strains.

✅ In March 2025, Align Probiotics introduced an advanced IBS-focused formulation with enhanced gut microbiome support, backed by $15 million in venture funding.

Mergers and Acquisitions

✅ In August 2025, Nestlé Health Science acquired a U.S.-based probiotic startup specializing in IBS supplements to expand its gastrointestinal health portfolio.

✅ In May 2025, Procter & Gamble partnered with a biotech firm to co-develop next-generation probiotic formulations for IBS management.

Japan

Recent Launches and Investments

✅ In August 2025, Morinaga Milk Industry launched a functional probiotic supplement targeting IBS relief and digestive health for Japanese consumers.

✅ In April 2025, Yakult expanded its probiotic product range with an IBS-focused supplement containing clinically validated strains for gut health.
Mergers and Acquisitions

✅ In July 2025, House Foods partnered with a U.S. probiotic company to co-develop IBS-targeted supplements for the Japanese market.

✅ In June 2025, Asahi Group Holdings acquired a domestic probiotic supplement manufacturer to strengthen its digestive health portfolio.

Probiotic IBS Supplements Market: Drivers

The probiotic IBS supplements market is experiencing significant growth as consumers increasingly seek targeted solutions for digestive health and irritable bowel syndrome management. These supplements deliver specific probiotic strains that help regulate gut microbiota, reduce bloating, and improve bowel regularity. Rising awareness about the role of gut health in overall wellness is driving demand for clinically backed, strain-specific products. Convenient formats such as capsules, powders, and chewables are enhancing adoption among diverse consumer groups. With growing focus on preventive healthcare and functional nutrition, probiotic IBS supplements are gaining traction in both retail and healthcare channels.

Advancements in probiotic formulation, including high-potency strains and combination therapies, are improving efficacy and symptom relief for IBS patients. The expansion of e-commerce, pharmacy chains, and health stores is increasing accessibility and market reach. Marketing campaigns highlighting scientific validation, digestive wellness, and immunity support are boosting consumer confidence and adoption. Rising interest in personalized nutrition and gut-focused healthcare is driving product innovation and differentiation. As awareness of digestive health continues to grow globally, the probiotic IBS supplements market is poised for sustained growth and increased consumer acceptance.

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Probiotic IBS Supplements Market: Major Players

The Good Bug, Zeroharm Sciences Private Limited, Menoveda Life Sciences Private Limited, Unique Biotech Limited, Projoy Pvt Ltd, Pure NSM - Nutritional Supplement Manufacturers, Inc., Nature's Bounty, Hyperbiotics, Advanced Vital Enzymes Private Ltd and

Segment Covered in the Probiotic IBS Supplements Market:

➥ By Strain: Lactobacillus, Bifidobacterium, Others
➥ By Form: Tablet, Capsules, Liquid, Powder, Others
➥ By Distribution Channel: Supermarkets & Hypermarkets, Pharmacy/Health Stores, Online Stores, Others
➥ By End-User: Infants, Children, Adults, Seniors

Research Process:

Both primary and secondary data sources have been used in the 55 Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Probiotic IBS Supplements Market Research Industry:

➠ Who leads the Probiotic IBS Supplements industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Probiotic IBS Supplements market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Probiotic IBS Supplements market growth?
➠ What are the dominant sales and distribution strategies in the Probiotic IBS Supplements industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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