Press release
The High Heels of a Smart Negotiator Empowers Women to Lead with Confidence
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SAN JOSE, CA - September 9, 2025 - The High Heels of a Smart Negotiator, a groundbreaking new book by conflict resolution strategist and leadership coach Yvette Durazo, MA, is redefining the way women approach negotiation, leadership, and influence. In an era where leadership is still too often measured against outdated, masculine paradigms, Durazo delivers a powerful roadmap for women determined to succeed while staying true to themselves.
At its core, the book challenges the traditional view that negotiation is synonymous with confrontation, competition, or manipulation. Instead, Durazo positions negotiation as an act of authentic communication and purposeful leadership - a skill that allows women to build stronger relationships, advocate for their value, and create lasting impact in their careers and communities.
A Timely Message for Women Leaders
The release of The High Heels of a Smart Negotiator comes at a crucial time. Across industries, women are increasingly stepping into positions of power - from executive boardrooms to entrepreneurial ventures - yet many still face systemic challenges when navigating professional negotiations. Whether it's advocating for fair pay, securing resources, or asserting authority in male-dominated environments, women often encounter barriers that demand both strategic skill and emotional intelligence.
Durazo argues that women don't need to adopt traditionally "aggressive" tactics to be successful. Instead, she offers a fresh framework that blends emotional intelligence with proven negotiation strategies, empowering women to lead with confidence, conviction, and authenticity.
"You are meant to negotiate. It's not about confrontation - it's about communication. And once you recognize your worth, the conversation changes," says Yvette Durazo, author and founder of Unitive Consulting.
What Makes the Book Different
Unlike generic leadership manuals, The High Heels of a Smart Negotiator speaks directly to the unique experiences and challenges women face in professional settings. It is filled with actionable strategies, personal stories, and scripts readers can use in real-world situations.
Durazo's decades of expertise in executive coaching, conflict resolution, and workplace culture shine through in every chapter. She bridges research with practice, helping readers move from theory to application in ways that are practical and immediately useful.
She explains, "This book is not about teaching women to copy traditional negotiation styles. It's about embracing your authentic strengths - empathy, resilience, creativity - and using them as powerful tools for influence and leadership."
Key Takeaways from The High Heels of a Smart Negotiator
* Negotiate with Confidence: Master the art of advocating for yourself while remaining authentic and emotionally intelligent.
* Manage Conflict Effectively: Use practical tools to resolve disputes, set healthy boundaries, and strengthen influence.
* Navigate Power Dynamics: Gain strategies to thrive in male-dominated environments without compromising your values.
* Lead with Purpose: Align negotiation skills with your personal mission, values, and long-term leadership goals.
* Practical Application: Access scripts, real-world examples, and tested frameworks for use in business, leadership, and everyday life.
About the Author
Yvette Durazo is an internationally recognized expert in negotiation, conflict resolution, and leadership development. As the founder of Unitive Consulting, she has spent more than 20 years helping executives, organizations, and professionals transform the way they communicate and collaborate.
Durazo holds a Master's degree in Conflict Resolution and is a faculty instructor at several universities, where she teaches courses in leadership, organizational communication, and emotional intelligence. Her professional background includes extensive work in corporate consulting, executive coaching, and conflict mediation, equipping her with the knowledge and insights to guide leaders at all levels.
A sought-after speaker and trainer, Durazo delivers workshops and keynote sessions across North America and Latin America in both English and Spanish. Her mission is clear: to empower women and organizations to embrace negotiation not as a battlefield, but as a bridge to stronger relationships, equitable opportunities, and sustainable leadership.
Why This Book Matters
The High Heels of a Smart Negotiator is more than just a professional guidebook - it is a movement toward reshaping the conversation around women in leadership. By providing tools that are accessible, practical, and deeply empowering, Durazo invites readers to step into negotiations with clarity, courage, and conviction.
For women who have been told to "tone down" their voices, avoid confrontation, or fit into rigid corporate molds, this book offers a refreshing alternative: lead as you are, and let your authentic presence be your greatest asset.
The book is also a resource for organizations striving to create inclusive workplaces. Leaders, HR professionals, and executives will find value in Durazo's approach, which fosters healthier communication cultures and encourages collaboration over conflict.
Book Details & Availability
Title: The High Heels of a Smart Negotiator
Author: Yvette Durazo
Formats: Paperback, eBook
Price: Starting at $19.99
Availability: Amazon [https://www.amazon.com/High-Heels-Smart-Negotiator/dp/B0FLZPPHTW], Barnes & Noble [https://www.barnesandnoble.com/w/in-the-high-heels-of-a-smart-negotiator-yvette-durazo/1148028762], and other major online retailers
For interviews, speaking engagements, review copies, or media appearances, please contact:
Press Contact: info@unitiveconsulting.com
Website: www.unitiveconsulting.com [http://www.unitiveconsulting.com/]
Media Contact
Company Name: Unitive Consulting
Contact Person: Yvette Durazo, MA, PCC
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=the-high-heels-of-a-smart-negotiator-empowers-women-to-lead-with-confidence]
City: San Jose
State: California
Country: United States
Website: http://www.unitiveconsulting.com/
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