Press release
India Sports Nutrition Market Size, Share, Trends, Industry Outlook and Analysis Report 2025-2033
Market Size & Future Growth Potential:
The India sports nutrition market size reached USD 1.79 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.31 Billion by 2033, exhibiting a growth rate (CAGR) of 6.72% during 2025-2033.
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Latest Market Trends:
The Indian sports nutrition landscape is experiencing a significant transformation driven by evolving consumer preferences and lifestyle changes. Plant-based and vegan protein products are gaining remarkable traction, with consumers increasingly seeking sustainable and clean-label alternatives. The introduction of innovative formulations like adaptogenic supplements, collagen-based recovery products, and personalized nutrition solutions is reshaping market dynamics.
Digital fitness culture has become a major catalyst, with fitness influencers and social media driving awareness among younger demographics. The rise of boutique fitness studios, CrossFit gyms, and specialized training centers across tier-1 and tier-2 cities is creating new distribution opportunities. Additionally, women's participation in sports nutrition consumption has grown substantially, with brands now developing gender-specific formulations addressing unique physiological needs.
Market Scope and Growth Factors:
The Indian sports nutrition market is expanding beyond traditional bodybuilding demographics to include recreational fitness enthusiasts, weekend warriors, and health-conscious professionals. Key growth drivers include the rising prevalence of lifestyle-related health issues, increasing disposable income among urban populations, and growing awareness about preventive healthcare through proper nutrition.
Government initiatives promoting sports and fitness, such as the Khelo India program and Fit India Movement, are creating a favorable ecosystem for market growth. The integration of technology through fitness apps, wearable devices, and online coaching platforms is driving demand for performance-enhancing supplements. Furthermore, the expanding e-commerce infrastructure and direct-to-consumer brands are making sports nutrition products more accessible to consumers across diverse geographic locations.
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Comprehensive Market Report Highlights & Segmentation Analysis:
Segmentation by Product Type:
• Sports Food
• Sports Drinks
• Sports Supplements
Segmentation by Raw Material:
• Animal Derived
• Plant-based
• Mixed
Segmentation by Distribution Channel:
• Hypermarkets and Supermarkets
• Convenience Stores
• Drug and Specialty Stores
• Online
• Others
Segmentation by Region:
• North India
• West and Central India
• South India
• East India
Competitor Landscape:
The report offers an in-depth examination of the competitive landscape featuring major players in the India sports nutrition market:
• Avid Nutrilabs - Known for innovative protein formulations and sports performance products
• Glanbia Performance Nutrition India Pvt. Ltd. - Leading global nutrition company with strong market presence
• Guardian Healthcare Services Pvt. Ltd. - Diversified healthcare and nutrition solutions provider
• Herbalife India - Established nutrition and wellness company with extensive distribution network
• MuscleBlaze - India's leading sports nutrition brand with comprehensive product portfolio
• Nutramarc Sports Nutrition & Company - Specialized sports nutrition manufacturer and distributor • Olympia Nutrition - Premium sports supplement brand focusing on quality formulations
• PepsiCo Inc. - Major beverage corporation with sports drink offerings
• QNTSPORT.in, Inc. - Online platform specializing in sports nutrition products • Scitron - Innovation-driven sports nutrition brand with cutting-edge formulations
• Steadfast Nutrition - Research-based nutrition company with scientific approach
• The Coca-Cola Company - Global beverage giant with sports and energy drink portfolio
Recent News and Developments:
• Brand Ambassador Partnerships: Optimum Nutrition, part of Glanbia Performance Nutrition, announced Olympic champion Neeraj Chopra as its brand ambassador, strengthening its position in the Indian market and leveraging sports celebrity endorsements to drive consumer engagement.
• Local Brand Emergence: Indian companies like Fast&Up and Steadfast Nutrition are gaining market share by developing products specifically tailored to local taste preferences and nutritional requirements, challenging international brands with competitive pricing and region-specific formulations.
• Product Innovation Wave: Companies are launching specialized formats beyond traditional protein powders, including ready-to-drink beverages, protein bars with Indian flavors, and effervescent tablets targeting convenience-seeking consumers.
• E-commerce Expansion: Major brands are strengthening their digital presence and direct-to-consumer channels, with online sales showing accelerated growth particularly in post-pandemic scenarios.
• Regulatory Developments: The Food Safety and Standards Authority of India (FSSAI) has been updating guidelines for sports nutrition products, ensuring better quality standards and consumer safety while facilitating market growth.
• Investment Activity: Venture capital firms and private equity investors are showing increased interest in Indian sports nutrition startups, with several companies securing funding for product development and market expansion initiatives.
Key highlights of the Report:
• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies
Major Advantages of the Report:
• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.
Why Choose IMARC Group:
• Extensive Industry Expertise
• Robust Research Methodology
• Insightful Data-Driven Analysis
• Precise Forecasting Capabilities
• Established Track Record of Success
• Reach with an Extensive Network
• Tailored Solutions to Meet Client Needs
• Commitment to Strong Client Relationships and Focus
• Timely Project Delivery
• Cost-Effective Service Options
Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.
IMARC Group
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Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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