United States Digestive Health Market Expands Strongly, Driven by Rising Probiotic Demand, Functional Foods & Preventive Healthcare Trends | Key Companies: Bayer AG, NOW Foods, BASF SE, Pfizer Inc., Yakult Honsha Co., Ltd, Nestle S.A., Sanofi, Danone, AMD

Global Digestive Health Market reached US$ 49.1 billion in 2022 and is expected to reach US$ 94.3 billion by 2031, growing with a CAGR of 8.5% during the forecast period 2024-2031.

The new report on the Digestive Health Market, published by DataM Intelligence provides a detailed analysis of market size, share, trends, and growth opportunities from 2024 to 2031. With comprehensive insights into industry dynamics, competitive landscape, and regional developments, this study helps businesses, investors, and stakeholders navigate the fast-evolving market landscape.

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Digestive health products include probiotics, prebiotics, enzymes, fibers, and supplements that support gut function and overall wellness. In the U.S., the market is expanding rapidly due to rising gastrointestinal disorders, consumer focus on preventive healthcare, and demand for functional foods and dietary supplements, with e-commerce playing a major distribution role.

Latest Industry Update from United States on Digestive Health Market:

United States: Recent Industry Developments

✅ In July 2025, Nestlé Health Science launched a new line of probiotic supplements targeting gut microbiome balance. The products are clinically tested to support digestive wellness. They cater to rising consumer demand for gut-friendly solutions.

✅ In June 2025, IFF (International Flavors & Fragrances) invested $250 million to expand its probiotic and prebiotic ingredient production in the U.S. The expansion boosts supply for functional food and supplement makers. It strengthens leadership in digestive health innovation.

✅ In May 2025, Align (Procter & Gamble) partnered with CVS to roll out exclusive digestive health kits. The kits combine probiotics with gut health tracking tools. They offer a personalized approach to digestive wellness.

Digestive Health Market Key Companies:

The report profiles leading players shaping the Digestive Health Market, including:

Key Players

Bayer AG, NOW Foods, BASF SE, Pfizer Inc., Yakult Honsha Co., Ltd, Nestle S.A., Sanofi, Danone, AMD and Haleon Group of Companies.
These companies are adopting strategies such as product launches, mergers & acquisitions, and partnerships to expand their market footprint.

Growth Driver:

The digestive health market is expanding due to rising consumer awareness of gut health and its link to overall well-being. Growth is fueled by increasing prevalence of gastrointestinal disorders, higher demand for probiotics and prebiotics, and the growing adoption of functional foods and dietary supplements. Lifestyle changes, aging populations, and innovations in microbiome-based products are further accelerating market adoption.

Latest Industry Update from Japan on Digestive Health Market:

Japan: Recent Industry Developments

✅ In July 2025, Yakult Honsha introduced a next-generation probiotic drink enriched with synbiotics. The product enhances gut flora diversity. It represents Yakult's ongoing innovation in digestive health beverages.
✅ In June 2025, Morinaga Milk Industry launched functional yogurts containing patented bifidobacteria strains. The products are designed to support digestive comfort and immunity. They reinforce Morinaga's expertise in probiotics.
✅ In May 2025, Meiji Holdings invested in R&D for postbiotic formulations in digestive health. The focus is on products that go beyond traditional probiotics. It aims to strengthen Japan's position in functional food markets.

Comprehensive Market Segmentation:

The Digestive Health Market has been segmented to provide a clear understanding of its structure and dynamics. The report categorizes the market by product type, application, end-user industry, and region, offering detailed insights into each segment's growth potential. This segmentation helps stakeholders identify key opportunities, evaluate demand patterns, and develop targeted strategies to strengthen their market position.

By Ingredients (Probiotics, Prebiotics, Digestive Enzymes, Other) By Type (Non-Alcoholic Beverages, Dairy Products, Bakery and Cereals, Supplements, Others) By Form (Capsules, Tablets, Chewable, Drops, Others) By Distribution Channel (Supermarket & Hypermarkets, Drug Stores and Pharmacies, E-Commerce, Others) By Application (Intestinal Disorders, Gut Health)

Regional Outlook Highlighting Growth:

• North America: Expected to dominate the Digestive Health market due to high technology adoption and strong industry presence.
• Europe: Witnessing steady growth in Digestive Health market, supported by sustainability initiatives and regulatory support.
• Asia-Pacific: Anticipated to be the fastest-growing region in the Digestive Health Market, led by rising demand in China, India, and Japan.
• Latin America & Middle East/Africa: Emerging Digestive Health markets offering untapped opportunities, particularly in Digestive Health.

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FAQ
✅ What is the current market size and growth forecast for the digestive health products market?
✅ Which product categories (probiotics, prebiotics, dietary supplements) are driving demand?
✅ Which regions are leading in digestive health product consumptio

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