What is the expected growth rate for the Europe Lingerie Market from 2025 to 2033?

Europe Lingerie Market Summary 2025

Market Size in 2024: USD 15.4 Billion
Market Forecast in 2033: USD 24.9 Billion
Market Growth Rate 2025-2033: 5.5%

The European lingerie market is enjoying steady momentum. Having reached USD 15.4 billion in 2024, it is on track to touch USD 24.9 billion by 2033. This translates into a compound annual growth rate of 5.5% over the forecast horizon, driven by evolving fashion preferences, body-positive movements, and the rapid shift toward seamless, sustainable intimates.

Request your complimentary sample of the full Europe lingerie market report here: https://www.imarcgroup.com/europe-lingerie-market/requestsample

Europe Lingerie Market Growth Drivers

EU Strategy for Sustainable and Circular Textiles

In March 2022, the European Commission started the Strategy for Sustainable and Circular Textiles. This plan wants all textile products in the EU to last longer, be easy to recycle, and be free of harmful chemicals by 2030. The strategy asks for digital product passports that show fiber make-up, carbon footprint, and how well the items can be recycled. Lingerie makers are changing from nylon to bio-based polyamide and using recycled lace trims. France's Ecological Transition office says certified eco-labeled lingerie lines now make up a strong part of new items since the strategy came out. This push helps brands use low-impact dyeing and closed-loop take-back systems more and more.

Victoria's Secret, Triumph and Hunkemöller Smart-Fit Rollouts

Leading brands are putting money into AI sizing tools and virtual try-on features to lower the number of returns and help people get a better fit. Victoria's Secret brought its European Body Scan service to 120 stores. This tool uses 3-D body scans to give a personal bra size in seconds. Triumph launched "Triumph Fit Smart," an app that works with a smartphone's camera to measure quickly, cutting down time spent in-store by 70%. Hunkemöller placed smart mirrors in 60 stores in the Netherlands. These mirrors show shoppers how products would look on them right away and help stores boost sales by 25%. The new tech helps solve the tough fit problems in the European lingerie market. It also helps stores cut down on carbon emissions from returns.

Social Commerce and Micro-Influencer Collaborations

These days, many people buy things on social media. This is called social commerce. Brands work with micro-influencers to get new customers. Micro-influencers have a smaller group of followers. But their followers trust them and listen to what they say. Brands like to use micro-influencers because it can help them sell more. This way is often cheaper and has good results. Commercials with micro-influencers feel more real to people. Social commerce will keep growing, and these partnerships will become even stronger. Instagram, TikTok, and Snapchat are now the main places where people find new intimate apparel online. The European Audiovisual Observatory reports that influencer-led lingerie campaigns got over 1.8 billion views in 2024. The micro-influencers who have between 10,000 and 100,000 followers get close to 40% of brand deals, based on platform reports. The Italian brand Intimissimi made the #MyIntimissimi challenge, and in just six weeks, there were 300,000 user posts. This helped boost online shopping. These ways of selling let small brands get around old retail methods. Brands can now get their products to people faster and support body-friendly messaging all around the European lingerie market.

Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=11286&flag=C

Europe Lingerie Market Segmentation

Analysis by Product Type

• Brassiere
• Knickers
• Shapewear
• Others

Analysis by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Analysis by Price Range

• Economy
• Premium

Analysis by Distribution Channel

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Analysis by Country

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Europe Lingerie Market News

• Etam opened its first carbon-neutral boutique in Paris in April 2025, powered entirely by renewable energy and featuring recycling drop boxes for old bras.
• German start-up Noyon launched a subscription model for size-evolving maternity lingerie, delivering new sets every trimester across DACH markets.
• Lavinia Lingerie partnered with Zalando to pilot AI-based fit recommendations, reducing return rates by 22% during the Spring-Summer 2025 campaign.

Inquire Before Buying: https://www.imarcgroup.com/request?type=report&id=11286&flag=F

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No: (D) +91 120 433 0800
United States: +1-201971-6302

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.