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Nail Polish Market Analysis: $24.61 Billion by 2029 With a CAGR of 11.5%

09-03-2025 10:30 AM CET | Chemicals & Materials

Press release from: The Business Research Company

Nail Polish

Nail Polish

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Nail Polish Market Value Projection: How Much Will the Market Size by 2025?
The industry of nail polish has witnessed significant expansion in the past few years. Projected to surge from $14.39 billion in 2024 to $15.93 billion in 2025, it is expected to observe a compound annual growth rate (CAGR) of 10.7%. The historical period's expansion can be traced back to factors like changing fashion and beauty trends, celebrities endorsements and influencers' impact, socio-cultural influences, the power of advertisement and media, and the influence of seasonal and festive themes.

What Will Be the Market Growth Forecat for Nail Polish in 2029?
In the coming years, the nail polish market size is predicted to experience swift expansion. The market is projected to reach a value of $24.61 billion by 2029, with a compound annual growth rate (CAGR) of 11.5%. This growth during the forecast period can be credited to factors such as investment in research and development, worldwide market penetration, digital marketing tactics, sustainability, and eco-friendly products, as well as consumer preferences and trends. Key trends for the forecast period include strategies in retail and distribution, demands for vegan and cruelty-free products, influences of fashion and runway, personalized and customized products, and innovation in the composition and ingredients of the product.

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What Are the Core Competitive Drivers in the Nail Polish Industry?
The rising number of employed women across the globe is anticipated to boost the nail polish market's expansion. The term "working women" is used to describe women who earn a living by working outside their homes, earning salaries, wages, or other types of income through regular jobs. Nail polish aids these women by providing them with a vibrant, elegant look and polish. For instance, data from the US Bureau of Labor Statistics shows that, as of 2022, women constituted 46.8% of the American labor force, consistently making up a significant portion of the workforce. Hence, the growing population of working women globally is fueling the expansion of the nail polish market.

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Which Nail Polish Market Segment Is Projected to See the Fastest Growth?
The nail polish market covered in this report is segmented -

1) By Product Type: Gel, Matte, Pearl, Other Products
2) By Distribution Channel: Super markets/Hyper markets, Online Channels, Traditional Stores, Exclusive Beauty Specialist Stores, Other Channels
3) By End Use: Male, Female

Subsegments:
1) By Gel: UV Gel Polish, LED Gel Polish, Soak-Off Gel Polish
2) By Matte: Matte Finish Nail Polish, Matte Top Coat
3) By Pearl: Pearl Finish Nail Polish, Shimmering Pearl Nail Polish
4) By Other Products: Glitter Nail Polish, Neon Nail Polish, Specialty Nail Polish

Which Trends Are Opening New Opportunities in the Nail Polish Market?
Breathable technologies are making waves in the nail polish industry, a critical trend observed by major companies. These companies produce breathable nail polish to consolidate their market presence. In March 2022, Orly, a nail care brand from the UK, launched "Island Hopping," a line of breathable nail polish for the summer. This vegan, cruelty-free, and halal-certified collection boasts of six unique vacation-themed shades. It is the first-ever professional nail treatment and color polish that employs a 600-bristle brush, resulting in a permeable formula. The single-step manicure leverages contemporary oxygen technology to preserve nail hydration, thereby promoting nail growth and elongated wear.

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Who Are the Leaders in the Nail Polish Market?
Major companies operating in the nail polish market include L'Oreal India Pvt Ltd., Prestige Cosmetics Corp, The Estee Lauder Companies, Sephora USA Inc., Shiseido Co Ltd., Coty Inc., Sally Hansen Inc., Revlon Inc., Kiko SpA, OPI Products Inc., Markwins Beauty Brands Inc., China Glaze Co Ltd., INGLOT SP. Z O.O., Butter London LLC, Orly International Inc., Colorbar Cosmetics Pvt Ltd., NARS Cosmetics Inc., Barry M Cosmetics Ltd., Deborah Lippmann collection LLC, Smith & Cult LLC, Kinetics Cosmetics Inc., Mavala International SA, Ella+Mila Inc., Ciaté London Ltd., Floss Gloss Ltd., Art of Beauty Company Inc., Jessica Cosmetics International Inc., JINsoon Hand & Foot Spa Inc.

Which Regional Nail Polish Markets Offer the Greatest Growth Potential?
North America was the largest region in the nail polish market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nail polish market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Speak With Our Expert:
Saumya Sahay,
Americas: +1 310-496-7795,
Asia: +44 7882 955267 & +91 8897263534,
Europe: +44 7882 955267,
Email: saumyas@tbrc.info

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