Sustainable Tire Market Size to Reach USD 25.76 billion by 2033

The global sustainable tire market size was valued at USD 12.36 billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 25.76 billion by 2033, exhibiting a CAGR of 7.7% from 2025-2033.

The sustainable tire market in 2025 closely reflects the overall shift in sustainable technology as the mobility sector inches closer to widespread low-carbon tech adoption with OEMs, fleets, and end customers driven by the associated value. The market centers on tires that are designed and produced with a reduced environmental footprint for sustainable sourcing, manufacturing, usage, reuse, and end-of-life recovery. The sustainability features include bio-based and recycled materials, energy-efficient materials, longer tread life, and circular solutions such as retreading and advanced recycling.

The growth of electric and next-generation hybrid vehicles remains a core driver in 2025. With EVs, there is a need for tires that meet the demands of increased torque, heavy curb weight, and low rolling resistance for range enhancement. Tire companies have new investments in silica-based compounds, novel tread patterns, and even term to energy loss optimized sidewalls that maintain grip and braking. Soft tread patterns and foam-based noise reduction inserts also enhance cabin comfort, which is a paramount expectation in the premium EV segment.

Materials innovation is at the heart of future-proof tire development. Companies are combining conventional natural rubber with bio-based substitutes from guayule or dandelion, amplifying end-of-life tire recycling content, and substituting fossil-based oils with renewable plasticizers. Recycled carbon black and steel are picking up steam, mitigating reliance on virgin feedstocks. These developments complement corporate net-zero ambitions and are compliant with tighter procurement requirements from global automakers and logistics companies.

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Regulations and company pledges are driving adoption. Extended producer responsibility schemes, eco-design standards, and tire-labeling programs that emphasize rolling resistance, wet grip, and external noise are influencing purchasing choices. Large fleets are taking up sustainability scorecards in buying tires, preferring products with quantitative reductions in CO2 per kilometer, improved mileage, and reduced particulate emissions from tread wear.

Circularity is from idea to reality. Retreading has re-emerged in commercial segments due to better casings and testing technologies that maximize tire life while reducing costs. At end-of-life, sophisticated recycling technologies like pyrolysis and devulcanization are growing, generating recovered carbon black, oils, and polymers that feed back into the tire value chain. These streams enable a closed-loop approach and enhance industry material balance overall.

Digitalization is another characteristic trend. RFID tags and embedded sensors link tires to fleet telematics, allowing predictive maintenance, inflation optimization, and real-time temperature and load monitoring. Proper pressure and alignment lower rolling resistance, enhance safety, and increase tread life, which converts directly to reduced energy consumption and fewer replacement tires. Connected tire data also provides manufacturers with insights to optimize compounds and designs by duty cycle.

Challenges still persist, however. Bio-based rubber production needs to increase without sacrificing biodiversity, and recycled feedstocks need to achieve comparable performance and consistency standards. Premium sustainable tire prices can be initially higher, so total cost of ownership calculation-calculating fuel or energy savings and longevity-becomes essential for take-up. Establishing strong regional recycling and collection networks is as important to provide genuine circular value.

On the whole, the sustainable tire industry in 2025 is characterized by EV-capable performance, low rolling resistance, circular materials, and connected lifecycle management. With maturing technology and policies incentivizing measurable change, sustainable tires are being established as a viable, high-performing solution that lowers emissions and operating expenses while enabling safer, cleaner mobility across the globe.

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Sustainable Tire Market Segmentation:

Analysis by Material Type:

• Natural Rubber

o Natural Rubber
o Synthetic Rubber
o Recycled Rubber

• Sustainable Carbon Black

• Others

o Bio-based Oils
o Recycled Polyester and Nylon
o Lignin

Analysis by Vehicle Type:

• Passenger Vehicles
• Commercial Vehicles
• Two-Wheelers
• Off-the-Road (OTR) Vehicles

Regional Analysis:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Who are the key players operating in the industry?

The report covers the major market players including:

• Evonik Industries AG
• Solvay
• Cabot Corporation
• Birla Carbon
• Orion
• GRP LTD
• Genan Holding A/S
• Lehigh Technologies, Inc.
• Groupe Michelin
• Bridgestone
• Continental AG
• Pirelli
• Hankook Tire
• Toyo Tire

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.