FashionSonder Jewelry Signs Strategic Agreement to Build Sustainable Pearl Supply Chain

Affordable Jewelry brand FashionSonder Jewelry today held a press conference in Zhuji, Zhejiang-known as "China's Pearl Capital"-announcing an exclusive strategic partnership with a leading local pearl cultivation enterprise to establish a fully traceable direct-sourcing supply chain system. This initiative marks the formal integration of sustainable pearl sourcing into FashionSonder Jewelry's core strategy, with commitments to drive green transformation in the pearl industry through technological investment and community support.

Strategic Collaboration Highlights: End-to-End Innovation from Source to Terminal
This collaboration encompasses three innovative dimensions:

1. Traceability Technology Breakthrough
Each pearl is embedded with an NFC microchip, allowing consumers to view in real-time via a dedicated app:
- GPS coordinates of pearl cultivation bases and water quality reports
- Certification of cultivation cycles and harvest times
- Carbon footprint tracking during processing stages
Zhang Liwei, CTO of FashionSonder Jewelry, stated: "We developed a dual verification system combining blockchain and IoT to ensure tamper-proof traceability data."

2. Eco-Cultivation Technology Investment
Plans to invest RMB 30 million within three years for:
- Construction of photovoltaic power systems to achieve 80% energy self-sufficiency at cultivation bases
- Implementation of intelligent water monitoring platforms to reduce antibiotic usage by 50%
- Development of shellfish-algae symbiotic systems to enhance water self-purification capacity

3. Community Empowerment Initiative
Jointly launched the "Pearl Light Initiative" with the Zhejiang Pearl Industry Association:
- Establishment of an education fund for farmers' children, supporting 50 university students annually
- Deployment of mobile medical stations providing free occupational health screenings for farmers
- Development of digital cultivation training programs to improve harvest qualification rates

Industry Context: Sustainable Jewelry Emerges as a New Frontier
According to Morgan Stanley's 2025 Luxury Consumption Trends Report:
- 73% of high-end consumers are willing to pay a 30% premium for traceable Jewelry
- China produces 95% of the world's freshwater pearls, yet less than 5% achieve international sustainability certification
- Traceability technology can reduce defective pearl rates by 22% and increase farmer income by 18%

"Zhuji's pearl industry requires technological upgrading and value restructuring," emphasized Chen Minyi, Deputy CEO of FashionSonder Jewelry, at the signing ceremony. "We aim not only to source high-quality pearls but also to ensure dignity and development for every participant in this industrial chain."

International Certification and Expert Endorsement
The project has received verification against multiple international standards:
- SCS Global Services Sustainable Aquaculture Certification
- UNDP Green Supply Chain Standards
- Technical supervision by the Chinese Academy of Fishery Sciences

Dr. Emma Richards, Head of WWF's Aquaculture Program, commented: "FashionSonder Jewelry's closed-loop management model provides a replicable sustainability benchmark for the Jewelry industry."

Product Launch Plan
The first sustainable pearl collection will debut in March 2026:
- Featuring the "Traceable Elegance" product line
- Each piece accompanied by a digital ID and carbon footprint label
- 15% of proceeds will be reinvested in the cultivation community's sustainable development fund

About FashionSonder Jewelry
Founded in 1995, FashionSonder Jewelry is Asia's first B Corp-certified high Jewelry brand. It led the development of China's Jewelry Industry Traceability Technology Standards and was selected as a UN Global Compact best practice case in 2024.

Media Contact
Sustainability Office
FashionSonder Jewelry
Homepage: https://www.fashionsonder.com

6256 CA-27, Woodland Hills, CA 91367, United States

FashionSonder Jewelry Co., Ltd. is an integrated jewelry enterprise specializing in the research and development, production, sales, and after - sales service of jewelry products. It stands out in the jewelry industry for its extensive product categories and high - cost - performance advantage.

With a professional team of jewelry designers and craftsmen, FashionSonder Jewelry creates a diverse range of jewelry series, including gold, platinum, diamonds, colored gemstones and pearls. The designs meet the varied needs of different clients, whether it's classic or trendy. You can shop including necklaces, rings, earrings, pins, bracelets and any other affordable jewelry with FashionSonder.

This release was published on openPR.