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"Haulur Launches the World's First Ultralight Performance Van (UPV), Creating a New Vehicle Category"

09-02-2025 11:41 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: HAULUR

Haulur creates the first Ultralight Performance Van (UPV), a new category merging aerospace design with adventure.

Haulur creates the first Ultralight Performance Van (UPV), a new category merging aerospace design with adventure.

Haulur Launches a New Vehicle Category: Ultralight Performance Vans (UPVs)

[San Francisco, CA - September 2025] - Haulur, an innovation-driven mobility company, today announced the launch of a new vehicle category: the Ultralight Performance Van (UPV). Inspired by aerospace engineering and the demands of elite athletes, explorers, and remote professionals, Haulur is redefining what it means to travel and perform on the road.

Unlike traditional camper or adventure vans, Haulur's UPVs are engineered to the same standard as high-performance gear. Built with carbon fiber, titanium, and aerospace-grade alloys, UPVs are designed to be lighter, stronger, and more efficient-delivering freedom without compromise.

"Adventure vans today are heavy, inefficient, and designed more for comfort than performance," said a Haulur spokesperson. "We created a new category for those who expect their vehicle to perform at the same level as the gear they trust in the mountains, on the water, or off the grid."

Key Features of Haulur UPVs:

Lightweight Innovation - Aerospace-inspired construction reduces weight and increases efficiency.

Gear-Ready Modularity - Flexible interiors built for biking, surfing, skiing, and remote work.

Performance Lifestyle - A category that blends luxury design with rugged functionality.

Haulur UPVs reflect the choices of people who use the best equipment-whether it's a carbon fiber bike, a precision surfboard, or a lightweight ski setup. By introducing a new category, Haulur is opening the road to a lifestyle where performance and adventure meet in motion.

Haulur is currently working in partnership with Autoscale XYZ to scale production, with initial builds available for preorder in 2025.

For media inquiries, please contact:
dan@haulur.com

1381 Franquette Avenue, C4
Concord, CA94520

About Haulur

Haulur is a design-driven mobility company and the creator of the Ultralight Performance Van (UPV)-a new vehicle category that merges aerospace engineering with modern adventure. Founded by athletes, explorers, and innovators, Haulur builds vans that reflect the same precision, durability, and performance as the gear trusted in extreme environments.

Crafted with carbon fiber, titanium, and aerospace-grade materials, Haulur UPVs are engineered to be lighter, stronger, and more efficient than traditional vans, while offering modular, gear-ready interiors for biking, surfing, skiing, and remote work.

Haulur's mission is simple: to empower people to explore further, live lighter, and perform without compromise.

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