Electronic Home Scales Market to Reach USD 4,138 Million by 2031 Top 15 Company Globally

Electronic home scales, often placed in bathrooms or kitchens, are digital devices designed to measure body weight and, in many cases, additional parameters such as body fat, water content, muscle mass, and BMI using technologies like strain gauges or bio-impedance. These devices have transcended simple weight measurement to become central to consumer health tracking, fitness routines, and increasingly integrated via Bluetooth or Wi-Fi with mobile apps and smart home ecosystems. Their affordability, rising health consciousness, and the boom in smart home ecosystems have stimulated strong consumer demand in personal care electronics.

According to Verified Market Research, the global electronic weight scale market was valued at approximately USD 3,200 million in 2024 and is expected to grow to USD 4,238 million by 2031, reflecting a CAGR of 3,9% over the period. This aligns with broader industry estimates, such as Future Market Insights projecting USD 5.08 billion in 2024 and a CAGR of ~5.4% to 2034, reinforcing confidence in mid-single-digit growth.
Typical retail prices for electronic home scales range from USD 35 per unit, depending on features, dividing the USD 4.38 billion market value by this average yields an estimate of approximately 91,4 million units sold globally in 2024.
Latest Trends and Technological Developments
Innovation continues to drive differentiation in the home scales market. A notable recent development is the widespread integration of smart connectivity Bluetooth and Wi-Fi enabled scales that synchronize with fitness apps and wearable ecosystems. For instance, Tanita and Fitbit continue expanding their connected smart scale lines that feed data into wellness platforms. More recently, brands are focusing on enhancing sensor accuracy, offering multi-parameter analyses, and eco-conscious design (e.g., solar-powered or rechargeable units). While there is limited publicly dated news, major players such as Garmin, Withings, and Xiaomi have rolled out app-integrated models in the past 12 months, signaling a shift toward ecosystem-centric hardware.
Asia represents one of the fastest-growing markets for electronic scales, fueled by escalating health awareness, rising middle-class incomes, and rapid digital adoption. According to Market Research Future and Maximizer Market Research, Asia Pacific held over 18% of the electronic weighing scale market in 2024 and is projected to continue expanding significantly. Urban consumers across China, South Korea, Japan, and India increasingly purchase smart scales as part of their digital health ecosystems. Multi-platform integrations scales connecting to fitness apps, telemedicine platforms, and e-commerce health bundles are especially prevalent in East Asia.

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Electronic Home Scales by Type:
Basic Scales

Smart Scales

Electronic Home Scales by Application:
Adult

Child

Global Top 15 Key Companies in the Electronic Home Scales Market
Withings

Fitbit

Huawei

Xiaomi

Omron

Garmin

Yolanda

Wyze

Qardia

Active Era

Pyle

Blipcare

Taylor

Salter

EatSmart

Regional Insights
Southeast Asia (ASEAN) is emerging as a high-potential region for home scales, particularly smart variants. Indonesia, with its large urban population and growing middle class, is witnessing rising adoption of digital health devices. Online marketplaces like Tokopedia, Shopee, and Lazada frequently feature smart scales from brands such as Xiaomi, Tanita, and local startups. While precise regional forecast numbers are rarely broken out publicly, the broader Asia APAC growth trends suggest that ASEAN penetration rates are accelerating, spurred by increasing health-conscious behavior and the popularity of fitness tracking. In markets like Thailand, Vietnam, and the Philippines, demand for feature-rich yet affordable smart scales is rising, especially among younger demographics.
Despite strong growth, the electronic home scales industry contends with several challenges. Price erosion remains significant as low-cost imports from China squeeze margins on basic models. Component supply risks, such as strain-gauge chip shortages or battery supply disruptions, can impact production and delivery. Compliance with regional regulations (e.g., health claims, electromagnetic standards) adds complexity for global brands. Additionally, players must maintain trust in measurement accuracy and data privacy as personalization and app integrations become more sophisticated.
Winning strategies in this market involve offering compelling value through accurate measurements, smart connectivity, and seamless app integration. Brands that collaborate with health platforms or fitness ecosystems allowing data to flow into telehealth or wellness dashboards create stickier consumer experiences. Localization of price and features (e.g., units in kg/lb, language support) is essential in diverse markets like ASEAN. Subscription-based models, including premium analytics or health coaching services, are a growing strategic lever for monetization beyond the one-time purchase. Furthermore, sustainability messaging such as recyclable design or solar-rechargeable power can drive differentiation among environmentally conscious consumers.

Product Models
Electronic home scales are essential household devices used for monitoring body weight and health metrics.
Basic Scales which focus on accurate weight measurement with simple functions. Notable products include:
Health o Meter HDM171DQ-05 Digital Scale Health o Meter: A durable, easy-to-read scale with a large LCD display, designed for simple weight monitoring.
Etekcity EB9380H Digital Body Weight Scale Etekcity: Popular home scale offering high accuracy with a slim, modern glass design.
Taylor Precision 7506 Glass Digital Scale Taylor Precision: Stylish tempered glass scale known for reliable performance and easy use.
Escali Extra Large Bathroom Scale Escali: Simple yet sturdy model with oversized digits and high weight capacity.
Salter 9028 WH3R Bathroom Scale Salter: Trusted UK brand offering a no-frills, precise weight-only home scale.
Smart Scales which integrate digital technologies such as Bluetooth, Wi-Fi, and health apps to track multiple body composition metrics. Examples include:
Withings Body+ Smart Scale Withings: Tracks weight, BMI, fat, water, muscle, and syncs with Health Mate app.
Fitbit Aria Air Smart Scale Fitbit: Bluetooth-enabled smart scale that pairs with Fitbit app for weight and BMI tracking.
Garmin Index S2 Smart Scale Garmin: Connects via Wi-Fi to Garmin Connect, tracks weight, fat %, and trends.
Eufy Smart Scale P2 Pro Eufy: Offers 16 body metrics and integrates with Apple Health and Google Fit.
Renpho Bluetooth Smart Body Fat Scale Renpho: Highly rated smart scale with app syncing and full body composition tracking.
The global electronic home scales market is robust and expanding, with a 2024 size of USD 3,200 million and an expected CAGR of 3,9% to 2031, translating to about 91,4 million units sold globally in 2024. Asia, especially East Asia, is a significant growth engine, while ASEAN including Indonesia represents a fast-adopting emerging market. The rise of smart scales, integrated health platforms, and evolving consumer behavior driven by wellness trends present substantial opportunities, even amid price pressure and regulatory complexity.

Investor Analysis
matters is entering or strengthening position in a high-volume, culturally sticky consumer electronics category that sits at the intersection of health tracking and digital lifestyles. Returns accrue involves scaling smart-enabled products with strong brand affiliation, software ecosystems, and possible recurring revenue via data or subscription services. Rising health consciousness post-pandemic, growth of e-commerce in APAC, and increasing smartphone penetration make this an opportune time to invest. Early movers in smart devices capture brand loyalty; local distributors can scale quickly in Indonesia and ASEAN; device makers that add health insights or telemedicine integration can access higher margins.
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5 Reasons to Buy This Report
It provides a reconciled 2024 global market size and CAGR for electronic home scales.
It translates market value into estimated unit volumes, helping investors model unit economics.
It explores regional dynamics in Asia and ASEAN including Indonesia highlighting growth drivers and consumer behavior.
It profiles top global and regional players, supporting competitive benchmarking and due diligence.
It delivers actionable investor insights linking hardware growth with digital health ecosystems and recurring revenue potential.
5 Key Questions Answered
What was the global electronic home scales market size in 2024, and what is the forecast CAGR through 2031?
What average price per unit and total units sold globally does the 2024 market imply?
Which regions, particularly Asia and ASEAN are driving market growth and adoption?
What are the latest trends and technologies shaping the industry?
Who are the leading players, and what strategies are enabling them to capture market share?
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of the product manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Sales, revenue of the product in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.

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