The Surge In Contactless Transactions The Growth Of The Market Due To Growing Demand For Fast And Secure Payments: Powering Innovation and Expansion in the Card Personalization Services Market by 2025

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What Is the Expected CAGR for the Card Personalization Services Market Through 2025?
The market size for card personalization services has seen robust growth lately, and it's predicted to surge from $3.50 billion in 2024 to $3.79 billion in 2025, with a compound annual growth rate (CAGR) of 8.2%. This historic growth can be traced back to the surge in demand for secure transaction solutions, the escalating use of banking and financial cards, a growing requirement for identity verification in government initiatives, the telecom sector's expansion, and an increased uptake of loyalty schemes in the retail industry.

What's the Projected Size of the Global Card Personalization Services Market by 2029?
Expectations are high for the card personalization services market to witness substantial growth in the coming years, with projections to reach a valuation of $5.14 billion in 2029, boasting a compound annual growth rate (CAGR) of 7.9%. The anticipated growth during the forecast period is largely due to a surge in demand for contactless payment methods, the expansion of smart cities and digital governance, escalated emphasis on biometric card security, the prevalent use of personalization in transportation cards, and an uptick in the uptake of smart healthcare cards. Key trends predicted during the forecast period consist of advancements in card printing technology, innovations in biometric card verification, R&D in the realm of contactless chip technology, the introduction of superior security features, and progress in the creation of eco-friendly card materials.

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Top Growth Drivers in the Card Personalization Services Industry: What's Accelerating the Market?
The rise in popularity for solutions that allow contactless payments is anticipated to fuel the expansion of the card personalization services market. Contactless payment methods, including those using technologies like radio frequency identification or near field communication through cards, smartphones, or wearable devices, enable quick, secure transactions that avoid physical contact. Increased demand for these solutions is being driven by consumers' desire for transactions that are not only more secure and speedier, but also improve their overall experience and reduce the need for physical touchpoints. Card personalization services bolster these contactless payment methods by securely incorporating individual-specific data and contactless technologies into payment cards, resulting in fast, secure, and user-friendly transactions. It was reported by the European Central Bank in July 2024, that there was a 16% boost in the number of contactless card payments during the second half of 2023, amounting to 23.2 billion compared to the same period in 2022, in the central bank based in Germany for the euro system. Consequently, this increased demand for contactless payment options is driving the card personalization services market's upward trend.

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What Trends Will Shape the Card Personalization Services Market Through 2029 and Beyond?
Card personalization services market's predominant corporations are emphasizing on devising unique solutions like AI-fueled card design systems to expedite issuance and bolster consumer customization. These platforms are digital instruments employing AI programming to automate and tailor-make payment card designs in line with customer tastes and issuer provisions. For instance, in July 2025, an American credit card nerve center, Mastercard Inc., introduced an inventive AI-oriented card design workshop to simplify the card design procedure for issuers like banks. The platform facilitates users to upload logos and product details, utilize AI-supported tools to swiftly create numerous brand-compliant design alternatives, modify them as desired, and download the final versions instantaneously. The solution drastically curtails the go-to-market schedules by quantitatively reducing the design phase from multiple weeks to mere minutes. This platform also provides enhanced creative leeway, assures brand uniformity, and paves the path for future customization by consumers and micro enterprises.

What Are the Main Segments in the Card Personalization Services Market?
The card personalization services market covered in this report is segmented -

1) By Service Type: Embossing, Encoding, Printing, Other Service Types
2) By Type Of Personalization: Dynamic Personalization, Contextual Personalization, Behavioral Personalization, Demographic Personalization, Preference-Based Personalization
3) By Card Type: Financial Cards, Identification And Access Cards, Healthcare Cards, Transportation Cards, Retail And Loyalty Cards
4) By Technology Used: Artificial Intelligence (AI) And Machine Learning, Big Data Analytics, Cloud Computing, Application Programming Interfaces (APIs) Integrations, Augmented Reality And Virtual Reality
5) By End-User: Banking, Financial Services, and Insurance (BFSI), Government, Retail, Healthcare, Other End-Users

Subsegments:
1) By Embossing: Raised Letter Embossing, Indent Printing Embossing, Single-Sided Embossing, Dual-Sided Embossing
2) By Encoding: Magnetic Stripe Encoding, Chip Encoding, Barcode Encoding, Contactless Encoding
3) By Printing: Thermal Transfer Printing, Dye Sublimation Printing, Inkjet Printing, Laser Printing
4) By Other Service Types: Hologram Application, Signature Panel Printing, Scratch Panel Application, Card Lamination

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Which Top Companies are Driving Growth in the Card Personalization Services Market?
Major companies operating in the card personalization services market are Thales Group S.A., Zebra Technologies Corporation, IDEMIA Group SAS, Mühlbauer Group GmbH, CPI Card Group Inc., Valid Soluções S.A., AUSTRIACARD AG, In-Solutions Global Ltd. (ISG), MagTek Inc., Evolis S.A., Perfect Plastic Printing Corporation, Matica Technologies AG, Atlantic Zeiser GmbH, CPS Cards LLC, ProCard Co. Ltd., Watchdata Technologies Ltd., X Infotech SIA, Quipu GmbH, SwiftColor Inc., Samoon Information Technology Co. Ltd.

Which Regions Will Dominate the Card Personalization Services Market Through 2029?
North America was the largest region in the card personalization services market in 2024. The regions covered in the card personalization services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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